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Tag: Philippines

Pharma ads taking wittier cues? It’s possible, says GIGIL in latest creative work for Stresstabs
Pharma ads taking wittier cues? It’s possible, says GIGIL in latest creative work for Stresstabs
Posted on August 21, 2025
by Teddy Cambosa
To cut through to these overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress: it doesn’t just exhaust you—it breaks you apart.
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Shuvee Etrata, Femme
Femme taps Shuvee Entrata in latest campaign to advocate smart spending, practical hygiene choices for PH women
Posted on August 21, 2025
by Lyene Marie Darang
Manila, Philippines – Filipino hygiene brand Femme has launched its “Femme Era” campaign, advocating for smart spending and practical hygiene choices. The campaign is led by the brand’s new ambassador, media personality and rising celebrity, Shuvee Etrata. The brand’s campaign highlights the challenges...
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Manulife Philippines appoints Adnelle Valeza as new chief of staff, strategy, and transformation
Manulife Philippines appoints Adnelle Valeza as new chief of staff, strategy, and transformation
Posted on August 19, 2025
by Rei Fortes
Philippines — Manulife Philippines has appointed Adnelle Valeza as its new chief of staff, strategy, and transformation, joining the company’s executive leadership team. In her new role, Adnelle will focus on driving alignment across business initiatives to support operational efficiency, sustainable...
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Streaming increases by 80% in the Philippines with CTV technologies
Around 80% of Filipinos are streaming more this year than last: report
Posted on August 18, 2025
by Rei Fortes
Philippines — A new report from Magnite reveals how Filipinos are engaging with ad-supported streaming services through connected TV (CTV) technologies and smartphones, showing an 80% increase of Filipinos streaming from the previous year, with users using an average of six streaming services. According...
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GCash, Maya to unlink services to online gambling platforms following BSP order
GCash, Maya to unlink services to online gambling platforms following BSP order
Posted on August 14, 2025
by Teddy Cambosa
The moves were made following a recent Senate hearing that tackled the issue of online gambling in the country.
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Burger King PH’s latest campaign transforms online food cravings into creative ads
Burger King PH’s latest campaign transforms online food cravings into creative ads
Posted on August 13, 2025
by Teddy Cambosa
The campaign, which debuted on Instagram and Facebook, showcased items including the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King, and the Double Cheeseburger.
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Latest ‘Retail & E-Commerce Innovation’ summit in PH tackled discussion driving future of e-commerce strategies
Latest ‘Retail & E-Commerce Innovation’ summit in PH tackled discussion driving future of e-commerce strategies
Posted on August 13, 2025
by Teddy Cambosa
As a rising leader in Southeast Asia’s digital economy, the Philippines is transforming its retail and e-commerce sectors through innovative technologies and data-driven strategies. With consumers increasingly seeking personalised experiences, seamless payment solutions, and connected omnichannel journeys,...
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Globe Business calls for transformation through ‘Connected Success’ video series return
Globe Business calls for transformation through ‘Connected Success’ video series return
Posted on August 8, 2025
by Aliza Carmona
Globe Business, the enterprise arm of Globe Telecom, is building on its ‘Connected Success’ video series, calling for transformation amongst organisations.
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Smart launches ‘KiQ’, offers telco subscribers plan personalisations
Smart launches ‘KiQ’, offers telco subscribers plan personalisations
Posted on August 8, 2025
by Teddy Cambosa
Touted as the country’s first and only fully app-based mobile service — and among the first few globally — KiQ allows users to customise their plans entirely through the KiQ App, giving them full control over how they stay connected.
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Singlife Philippines unveils brand refresh for 5th anniversary celebration
Singlife Philippines unveils brand refresh for 5th anniversary celebration
Posted on August 8, 2025
by Aliza Carmona
Digital life insurer Singlife Philippines has refreshed its brand identity as it celebrates its fifth anniversary.
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