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Tag: Philippines

ABC-MART to launch in PH through joint venture with SONAK Retail Group
ABC-MART to launch in PH through joint venture with SONAK Retail Group
Posted on August 7, 2025
by Teddy Cambosa
The upcoming BGC store will introduce two of ABC-MART’s retail formats to the local market: ABC-MART Standard and ABC-MART Grand Stage.
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AGC PHC appoints ex-WPP Media’s Monica Ferrer to lead partnerships, commercial strategy
AGC PHC appoints ex-WPP Media’s Monica Ferrer to lead partnerships, commercial strategy
Posted on August 6, 2025
by Teddy Cambosa
In her new role, Ferrer will be responsible for driving long-term partnerships, spearheading commercial innovation, and enhancing the company's digital platforms to provide brand partners with more impactful, data-driven engagement solutions across the region.
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‘Absurdity that feels familiar’: Exploring the creative concept behind GIGIL’s latest work for Skyro’s comedic film
‘Absurdity that feels familiar’: Exploring the creative concept behind GIGIL’s latest work for Skyro’s comedic film
Posted on August 5, 2025
by Teddy Cambosa
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo. 
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Bud launches Manila office to strengthen SEA presence, Kiana Carreon to lead local office
Bud launches Manila office to strengthen SEA presence, Kiana Carreon to lead local office
Posted on July 31, 2025
by Teddy Cambosa
Carreon brings extensive experience in consumer and corporate PR, brand building, and campaign strategy. She will oversee local operations and spearhead the agency’s growth in the country alongside a growing team.
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Chowking’s Jia Du on evolving the brand’s positioning–and what makes the trifecta of great insights-driven campaign
Chowking’s Jia Du on evolving the brand’s positioning–and what makes the trifecta of great insights-driven campaign
Posted on July 29, 2025
by Teddy Cambosa
For Jia Du, meeting those changes at Chowking meant more than updating menus or launching flashy campaigns.
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IKEA Philippines taps Stratworks to build stronger local connections
IKEA Philippines taps Stratworks to build stronger local connections
Posted on July 29, 2025
by Teddy Cambosa
In choosing Stratworks, IKEA Philippines sought a partner who understands not just communications, but the Filipino way of life. 
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PH cable channel Cignal unveils new brand refresh
PH cable channel Cignal unveils new brand refresh 
Posted on July 29, 2025
by Teddy Cambosa
The redesigned brand identity reflects the company’s shift toward a multi-platform approach, aimed at delivering content in diverse formats to meet the changing preferences of Filipino audiences.
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P-pop group ALAMAT graces Cheer’s latest campaign, focusing on celebration of shared moments
P-pop group ALAMAT graces Cheers' latest campaign, focusing on celebration of shared moments
Posted on July 28, 2025
by Teddy Cambosa
The initiative, titled “Cheers to Happymess,” encourages Filipinos to view kitchen spills, crumbs, and post-meal cleanups not as chores but as reminders of family connection and everyday life.
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Industry veteran Merlee Jayme launches new creative agency Jayme Headquarters
Julia Arsenal Dela Rosa, Nikki Golez launch advertising agency PassionFruit Creative
Posted on July 28, 2025
by Aliza Carmona
A new independent advertising agency, PassionFruit Creative, has been launched in the Philippines by founders Nikki Golez and Julia Arsenal Dela Rosa.
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Mastercard enables MRT-3 commuters to ‘Tap & Go’ for fare payments
Mastercard enables MRT-3 commuters to ‘Tap & Go’ for fare payments
Posted on July 25, 2025
by Aliza Carmona
Metro Rail Transit Line 3 (MRT-3) commuters can now use Mastercard to pay fares, making way for smarter and more accessible transit experiences.
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