Tag: Philippines
Philippines – Locally, a Filipino blended juice drink brand under NutriAsia, has partnered with tennis sensation Alexandra “Alex” Eala for an upcoming campaign aimed at empowering and inspiring the next generation of Filipino youth. At 20, Eala has emerged as a global tennis figure and a source of national...
Inspired by how people often choose music based on mindset rather than activity, My Spotify Philippines taps into this insight; celebrating these pivotal 'Companion Moments' when the right song transforms your headspace, helping listeners conquer challenges or find magic in the mundane.
In total, 20 influencers were included in the first batch submitted by Digital Pinoys and endorsed by CICC to Meta.
Converge ICT Solutions is shifting from a telecommunications provider to a technology company.
In MARKETECH APAC’s latest Agency Leadership Decoded series, Jos Ortega, chairman and CEO at Havas Ortega, shares how he leads the team towards its ambitions for people, both within and outside the agency.
Multinational food and beverage company Universal Robina Corporation (URC) has named Karen Ong its chief marketing officer to spearhead its brands’ push in the region.
The Philippine Amusement and Gaming Corporation (PAGCOR) and the Ads Standards Council (ASC) are set to sign a Memorandum of Agreement to regulate online gambling platforms’ advertisements.
Philippines – Dentsu Philippines and Pocky Philippines are helping Filipinos express their love through their latest ‘Pocky Sabi’ initiative. The initiative transforms the Pocky snack into a means for anonymous love confessions. ‘Pocky Sabi’ plays on the Filipino phrase ‘pakisabi,’ meaning ‘please tell...
Philippines – As the Philippines rapidly accelerates its digital transformation, the advertising industry is undergoing a significant shift. With increasing pressure to deliver data-driven, measurable, and privacy-first campaigns, marketers are turning to cutting-edge adtech to stay competitive. In this...
Filipino prosumers’ trust towards traditional institutions is significantly declining due to misinformation, according to a report from HAVAS Ortega.
