Tag: PHD

Mumbai, India – Omnicom Media Group-owned media agency PHD has roped in communications veteran Monaz Todywalla as its new chief executive officer for India. 

Todywalla comes with close to two decades of extensive experience in the field of media and marketing and communications. She served as vice president of growth & strategy at media planning agency Wavemaker India for 11 years, and prior to that, she was deputy general manager and later on, senior vice president of communications agency Madison Communications from the year 2003 – 2014.

Talking about her new role, Monaz said, “I am excited about working with the talented and diverse team at PHD India, fostering creativity and inclusiveness in a space that is already abuzz with innovative thought. Coupled with a solution-oriented and richly-curious ethos at PHD, I am looking forward to leveraging my experience and helping our clients make the leap in a rapidly changing business landscape.”

CEO of PHD APAC James Hawkins believes that with Todywalla, PHD could not have asked for a more experienced, skilled and innovative thinker to lead the India team.

“With Monaz’s strong emphasis on cross-functional, multi-disciplinary work, and her focus on creating an inclusive work environment, I am absolutely confident that Monaz will lead PHD India to greater heights,” said Hawkins.

PHD is a global communications planning and media buying agency network. Its operations expand North America, Latin America, Europe, Middle East & Africa, and Asia Pacific.

Singapore – Global communications planning and media buying agency PHD has announced the expansion of branded content and creative agency DRUM to Asia Pacific. Both are owned by Omnicom Media Group. 

Headquarters of DRUM will be in Singapore. DRUM specializes in combining audience and data insights, producing content with cultural impact, and with the expansion, it intends to operate at the intersection of advertising and media. 

Aside from its HQ, DRUM will be available in Australia, China, and Malaysia as well as in Hong Kong, Philippines, and India, and also New Zealand. 

Over the last 12 months, DRUM has been instrumental in helping PHD accelerate its growth mandate, successfully snagging business pitches, including recently added global client, Diageo.

“With DRUM present across more parts of Asia, we are able to better service our clients and collaborate at scale with brands on specialist partnerships, media content, and creative services, where clients can tap into the skills and knowledge from expert ‘DRUMMERS’ at the forefront of international trends and best practice,” said James Hawkins, CEO of  PHD in APAC.

Global Managing Director of DRUM Luke Southern added, “DRUM, as part of the PHD network, [specializes] in making content and communications that make brands a valued part of culture. Expanding the brand and our own creative culture into the APAC region represents a hugely exciting development in the on-going success and growth of the network.”