Tag: Peter Barry

Singapore – PubMatic has announced that Peter Barry will be returning to Australia to serve as its vice president for addressability and commerce media for Asia-Pacific. He was previously based in New York as PubMatic’s global vice president for addressability and commerce.

Barry will report directly to Jason Barnes, chief revenue officer for APAC at PubMatic.

In his new role, he will be responsible for rolling out PubMatic’s commerce media solution, Convert, across the APAC region. Convert provides retailers, brands and advertisers with a unified audience monetisation and acquisition platform to maximise the reach and revenue of commerce media, one of the fastest-growing media channels. 

In addition to this, Barry will be responsible for working with publishers, advertisers, identity vendors and industry bodies to ensure PubMatic’s customers are maximising addressable opportunities across their businesses as signals shift and regulations change.

During Barry’s time in the U.S., he led multiple cross-functional teams, helping PubMatic’s partners to execute against addressability strategies to drive monetisation today, as well as future proof of their business. He helped launch the Convert platform in 2023, opening up a new set of opportunities for PubMatic and its customers. Prior to that, Barry was PubMatic’s regional director for Australia and New Zealand, leading the rollout of the company’s Addressability Suite across the region and working with data and APAC identity partners.

Speaking on his new role, he said, “I am excited to work with PubMatic’s APAC team again to drive the addressability and commerce media businesses across the region. I’ve learnt a lot from my time in the US, and now I’m looking forward to ensuring PubMatic’s customers make the most of both the onsite and offsite opportunities through our Convert product.”

Meanwhile, Barnes commented, “We’re delighted to see Peter return to APAC following his time in New York. His wealth of experience is invaluable and I look forward to seeing how his expertise impacts our ever-expanding commerce media offering in the region.”

Sydney, Australia – Programmatic digital advertising company PubMatic has promoted Peter Barry, former regional director for ANZ and head of audience for APAC, to be its new global vice president of addressability.

Prior to joining PubMatic in 2016, Barry has previously worked as the commercial director at independent premium digital advertising sales house AD2ONE Australia and Ireland, and the advertising manager at publication firm Reach plc.

Barry has also been involved with the trade association for online advertising IAB in Australia, becoming a member in 2016, chairing the Executive Tech Council, and becoming one of the founding members of the IAB Mentorship program.

In his new role, Barry will be relocating from Sydney to New York, providing overall leadership across multiple cross-functional teams and leading efforts with publishers in monetizing their inventory and driving better outcomes for advertisers and data partners. 

Moreover, Barry will continue to be responsible for rolling out the company’s Addressability Suite across APAC, and working with leading data and identity partners in the region.

PubMatic’s Addressability Suite includes Audience Encore, which enables data companies, publishers, and advertisers to buy and sell first-party data and utilize it to create targeted advertising offerings including campaigns with higher match rates. In addition to Audience Encore, the Addressability Suite also includes PubMatic’s identity management layer for publishers, Identity Hub.

Barry shared that addressability is a key opportunity for the industry in the coming years, and PubMatic fosters collaboration and innovation between technology, publisher, and buyer stakeholders to ensure that every entity benefits.

“PubMatic’s Addressability Suite helps future-proof our industry, keeps publishers creating diverse content, and drives advertiser ROI, while respecting user experience and choice, so I’m excited to be taking on this role,” said Barry.

Andrew Baron, PubMatic’s senior vice president for marketplace and addressability, commented, “We are thrilled to welcome Peter to the Addressability team. We’ve been building an innovative Addressability business which we plan to further accelerate under his leadership.”

PubMatic said a replacement for Barry’s previous role will be named in the new year.

In September this year, PubMatic has also announced the appointment of Vijay Anand Kunduri, former managing director of video advertising platform Unruly for Asia, to assume the role of regional vice president of OTT business for APAC, where he will be accelerating the growth of the company’s OTT and video business across the region.