Tag: Partnership

Hong Kong – AlikeAudience, a leading data science company specialising in mobile-first audience data, has partnered with multi-channel advertising platform StackAdapt to provide media buyers in North America and the Asia-Pacific region with enhanced access to global audience insights.

This partnership will enhance targeted advertising on mobile apps and websites, allowing advertisers to more precisely reach their desired demographic audiences with digital campaigns.

Additionally, it will allow StackAdapt’s DSP to source both standard and custom audience solutions from AlikeAudience across North America and the Asia-Pacific region, further enhancing its mobile audience capabilities. 

This direct integration enhances collaboration between AlikeAudience and StackAdapt on customer datasets, paving the way for the creation of innovative advertising solutions. The partnership will also explore non-cookie-based and alternative identifier solutions to help brands achieve more precise targeting.

AlikeAudience emphasised the importance of collaborating with one of the fastest-growing DSPs in these key markets. The data partnership is also expected to enrich the mobile audience’s media buying for advertisers. 

Jeremy Lo, managing director at AlikeAudience, said, “Our direct integration with StackAdapt empowers media buyers with greater data control and higher match rates, significantly enhancing their programmatic campaign performance. By leveraging our high-quality, consented consumer data from curated sources, we help brands reach the right target groups across multiple channels and devices, driving higher engagement rates and maximising ROI. We’re thrilled to work with the dynamic and collaborative teams at StackAdapt in the US and APAC.” 

Lo added, “Brands seeking to run effective advertising campaigns need to find the right target groups, and we achieve this target by providing media buyers with consented audiences through universal channels across devices.” 

AlikeAudience provides custom demographic, interest, and app data, offering over 7,000 audience segments in the US and APAC across sectors like FMCG, automotive, ecommerce, entertainment, and travel. The company combines location signals, app usage, and demographic data with market research insights to create targetable segments for media activation.

Denis Loboda, senior director of data at StackAdapt, said, “We are consistently looking for ways to increase the global offerings provided through the platform, and this partnership enables us to enhance our mobile segments and anonymised audience targeting datasets. The AlikeAudience team has a rigorous customer data process that has strong privacy controls, and we are excited to activate this integration for our clients.”

Singapore – Taboola has announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, expanding its partnership with the digital media measurement and analytics firm.

Since 2021, Taboola’s advertisers have used DV’s standard brand suitability and pre-bid segments to control ad placement quality. With the new integration of DV Authentic Marketplace, they now benefit from DV Authentic Brand Suitability (ABS) on the platform.

The adoption will enable advertisers to go beyond standard categories and keyword blocklists, providing customised protection to avoid unsafe and unsuitable content before bidding. 

Additionally, Taboola advertisers can now import their custom brand safety and suitability settings from their entire media mix into Taboola campaigns, ensuring consistent brand safety preferences across all ad buys.

Steven Woolway, EVP of business development at DoubleVerify, said, “We are thrilled to enhance our partnership with Taboola with the integration of DV Authentic Marketplace, giving brands confidence that their ad investments are matched with the appropriate content environment, leading to enhanced performance. This expansion of DV Authentic Brand Suitability contributes to a more robust digital landscape while protecting brand reputation.” 

Meanwhile, Adam Singolda, CEO and founder of Taboola, commented, “We’re proud of our partnerships with leading partners like DoubleVerify, who share a commitment to top-tier industry standards in brand safety, suitability, and transparency. With the integration of DV Authentic Marketplace, we’re giving advertisers even more controls about where and how their ads appear.” 

The DV Authentic Marketplace integration comes after Taboola’s recent recertification for the Brand Safety Certified Seal from Trustworthy Accountability Group (TAG). The company also holds multiple brand safety certifications and partnerships, ensuring advertisers’ confidence in ad placement on trusted publisher sites.

Australia – Yarra Valley Water, a Victorian government-owned water corporation, has teamed up with Melbourne-based digital marketing agency SIXGUN to boost its website functionality and enhance data analysis capabilities.

Under this partnership, SIXGUN will undertake a Google Analytics and data project for Yarra Valley Water. The agency has been selected based on their prior experience, detailed service offerings, and client testimonials. 

Raghu Bharadwaj, acting general manager for service futures at Yarra Valley Water, noted that SIXGUN’s thorough evaluation of the company’s website analytics has led to a set of recommendations aimed at significantly improving site performance, user experience, and data analysis capabilities.

“Yarra Valley Water is now collaborating with SIXGUN to implement these recommendations during the development phase. This partnership presents numerous opportunities, including improved website functionality, better user engagement, and more insightful data analytics. These enhancements will ultimately lead to more effective decision-making and a stronger online presence for Yarra Valley Water,” Bharadwaj added. 

Since its inception in 2017, SIXGUN has rapidly expanded its team and client base, driven by its commitment to data-driven decisions, innovation, and transparent communication. The Yarra Valley Water partnership adds to a string of recent wins, including the Peter MacCallum Cancer Centre.

David Pagotto, founder and managing director at SIXGUN, said, “It’s a privilege to be selected for such an integral piece of work, one that will inform big decisions within Yarra Valley Water and lead to stronger user experiences for a large group of Victorians.”

Singapore – Regional healthcare company Doctor Anywhere has teamed up with Zendesk to enhance its user support capabilities and scale its operations using Zendesk’s Suite.

The Zendesk Suite enables customers to interact with Doctor Anywhere through their preferred channels, powered by automated workflows and intelligent bots. Its seamless integration and real-time analytics deliver smarter service at scale, empowering agent teams to collaborate effortlessly and respond to customers more quickly.

This partnership with Zendesk reinforces Doctor Anywhere’s dedication to delivering exceptional customer service while expanding its regional presence.

Lim Wai Mun, founder and CEO of Doctor Anywhere, said, “Delivering a seamless and intuitive healthcare experience has always been at the core of Doctor Anywhere, serving as the foundation for building trust and loyalty among our users. Partnering with Zendesk puts our users’ needs further in focus as we enhance the support they can expect from us. As we expand the business, we are also committed to continuously improving the quality of service we provide.” 

Meanwhile, Jenny Choo, regional vice president of Zendesk Asia Pacific, commented, “Zendesk is proud to be a partner with Doctor Anywhere. The way they’ve disrupted the medical services space and the way they’re breaking down the barriers to accessing medical services is admirable. We are happy to be part of a tech ecosystem that is delivering such important services and to be a part of their growth story.” 

London – hedgehog lab, a global digital product consultancy, has announced strategic partnerships with the content management platform Contentful and the e-commerce platform SHOPLINE, to support customers in delivering on their digital experience aspirations.

The partnerships are part of hedgehog lab’s ambitious growth strategy, aimed at empowering enterprises to deliver exceptional digital products and services. By integrating hedgehog lab’s expertise in strategy, design, and engineering with Contentful’s cutting-edge content management capabilities and SHOPLINE’s leading commerce tools, these collaborations promise to enhance the digital experience for customers.

Contentful empowers teams to build digital experiences at scale. hedgehog lab’s recognition as a Silver Partner highlights its best-in-class implementations of the platform, encompassing content modeling, Contentful integration, change management, training, ongoing content services, and technology solution consulting.

hedgehog lab has successfully implemented content strategies and Contentful solutions for various clients, including Cynergy Bank. For Cynergy Bank, hedgehog lab developed a comprehensive strategy to enhance the company’s digital experience, featuring a web redesign and an omnichannel content refresh, along with the integration of Contentful.

Meanwhile, hedgehog lab has also chosen to partner with SHOPLINE, an e-commerce platform currently serving over half a million merchants globally. SHOPLINE provides cutting-edge omnichannel solutions across e-commerce, social media, and point-of-sale (POS), enabling rapid scaling of online and offline operations. The platform also offers top-tier technology integrations through partnerships with Meta, Google, and TikTok.

This partnership grants hedgehog lab full access to SHOPLINE’s cutting-edge tools and resources, enabling the development of applications tailored to the unique needs of eCommerce brands.

Daren Fitzgerald, chief commercial officer of hedgehog lab, said, “hedgehog lab has an impressive track record of leveraging partner relationships to create best-in-class solutions for our clients. Achieving Silver Partner status with Contentful is a recognition of our valued partnership and expertise in creating digital experiences that solve business problems and add value to the end customer. This is complemented by our new strategic partnership with SHOPLINE, which significantly strengthens our ability to deliver innovative and agile applications for our ambitious e-commerce clients.”

Meanwhile, Patrick Finn, global VP of alliances and partnerships at Contentful, shared, “Our partners are the innovation engine for many of the world’s leading brands. Partnering with hedgehog lab brings Contentful’s market-leading content platform to brands that are building demanding, cutting-edge digital experiences.”

Also speaking on the partnership, Deepak Anand, general manager for EMEA at SHOPLINE, said, “This is an exciting time for SHOPLINE as we continue our rapid EMEA expansion. hedgehog lab is a company we have admired for some time, and we’re thrilled to announce this partnership. With its established reputation for designing and building captivating digital experiences for top e-commerce brands, hedgehog lab is the perfect partner to help us grow and enhance our ecosystem.”

Singapore – Global commerce media company Criteo has announced a strategic collaboration with Microsoft Advertising to bring Microsoft Advertising’s extensive demand to Criteo’s global network of 225 retailers. 

Microsoft Advertising also intends to work with Criteo as its preferred onsite media partner, extending Criteo’s monetisation technology to Microsoft Advertising’s retailer clients, creating an even more unified retail media ecosystem.

This collaboration would expand the companies’ longstanding relationship and is expected to bring new revenue to Criteo’s retail media network partners. In turn, it would empower over Microsoft Advertising’s 500,000 active advertiser clients that operate across 187 global markets to achieve stronger, measurable performance for their campaigns within a singular, unified platform.

Criteo is also exploring the potential to tap into Microsoft Advertising’s leadership in generative AI and innovations, such as its AI-powered Retail Media Creative Studio, which makes it easier for advertisers to create and optimise their ad creatives at scale with the power of generative AI.

Lynne Kjolso, vice president of global partnerships and retail media at Microsoft Advertising, said, “Together, Microsoft Advertising and Criteo can chart a new path forward for retail media, empowering the entire ecosystem with scale, simplicity, and innovation. We’re pleased to further our integration with Criteo, a leader in retail media and performance advertising, and look forward to exploring future opportunities.”

Meanwhile, Brian Gleason, chief revenue officer at Criteo, commented, “We’re thrilled to expand our relationship with Microsoft Advertising to make it easier for brands to buy retail media and for retailers to expand demand into their media solutions. We look forward to continuing to evolve our collaboration and help drive growth across retail media.”

India – Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its comprehensive integrated media mandate.

Havas Media’s Bengaluru operations, which have been witnessing significant expansion over the years, will oversee the brand’s media responsibilities across OOH, digital platforms, television, print, and on-ground activations.

This partnership aims to deeply resonate with diverse audiences nationwide, driven by a shared commitment to financial inclusion. Leveraging Havas Media Network India’s strategic insights and creative strengths, Muthoot FinCorp seeks to enhance its brand presence and fulfil its promise of transforming lives through targeted campaigns.

As part of this partnership, Muthoot FinCorp’s new ‘Book My Gold Loan’ campaign, starring Shah Rukh Khan, was developed by Havas Media India and Havas Worldwide India. It introduces an innovative service allowing customers to instantly book a ‘Gold Loan’ with a missed call, leveraging Muthoot FinCorp’s branch network for seamless access from home. This multilingual, multi-platform campaign ensures broad audience appeal, transcending language and platform barriers.

Shaji Varghese, CEO of Muthoot FinCorp Limited, said, “We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionise financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector.”

Commenting on the win, Mohit Joshi, CEO, Havas Media Network India, also shared, “Havas Media Network India’s South operations have been consistently expanding, establishing it as a vibrant hub for partnering with leading brands, and we are now delighted to join hands with Muthoot FinCorp, a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values, which are built on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

In addition to the ‘Book My Gold Loan’ service, Muthoot FinCorp is also intensifying its focus on other significant offerings, aiming to strengthen its diversified bouquet of products in the financial services sector.

Singapore – The Competition and Consumer Commission of Singapore (CCCS) has granted conditional approval of the proposed commercial cooperation after accepting commitments from Singapore Airlines (SIA) and Garuda Indonesia. It is worth noting that the partnership was already in plan back in 2023 and an MoU back in 2021.

According to CCCS, the parties submitted that the proposed cooperation between SIA and Garuda will lead to enhanced air travel product for Singapore to Indonesia services, as well as expanded virtual networks of the airlines, thereby providing an increased number of service offerings to passengers;

Moreover, the partnership aims to promote more competitive fares; have significant benefits to corporate account customersm create benefits for members of both airlines’ Frequent Flyer Programme; as well as improved connectivity for both Singapore and Indonesia, with consequential benefits to both countries’ aviation industry and tourism.

Part of the approval process was how CCCS conducted a market testing exercise from 13 to 26 June to assess whether the proposed commitments would sufficiently address the competition concerns arising from the proposed cooperation. Most relevant stakeholders did not raise any concerns with the proposed commitments.

Alvin Koh, chief executive at CCCS said, “Airline alliances are an important part of the aviation industry bringing significant benefits to the Singapore economy as well as overseas markets. We look forward to working closely with our businesses and stakeholders to deliver positive, prompt and impactful outcomes that matter. Full cooperation from businesses throughout the process, providing complete, concise and relevant information will facilitate the timely completion of CCCS’s review.”

Australia – Amperity, an AI-powered Lakehouse customer data platform (CDP), and Microsoft Azure collaborate to help businesses change customer interactions via data-driven insights and personalisation. 

Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.

The innovative cooperation recently received recognition at the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award, where Amperity was named a finalist. The organisation was named to a global list of notable Microsoft partners for its achievements in designing and executing customer solutions using Microsoft technology.

The Microsoft Partner of the Year Awards honour Microsoft partners who, during the course of the previous year, have excelled in the creation and delivery of Microsoft Cloud apps, services, hardware, and artificial intelligence advancements. These are multi-category awards, and the winners are chosen from more than 4,700 nominations that come from more than 100 different countries.

Speaking about the partnership, Curt Lockton, SVP of strategic partnerships at Amperity, said, “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue. We are incredibly honoured and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers.” 

Meanwhile, Nicole Dezen, chief partner officer and corporate vice president at Microsoft, said, “Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards! The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year’s winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.” 

Singapore – CXM agency Merkle Singapore, has been reappointed as the exclusive digital marketing agency for Royal Brunei Airlines, following a competitive pitch.

As the incumbent for the past decade, Merkle Singapore will now continue the remit for another three years.

Through the remit, Merkle Singapore will bring its expertise across a full suite of digital marketing services across email and customer relationship management (CRM), media, search engine optimisation (SEO), app store optimisation (ASO), and data and strategy consultation to support Royal Brunei Airlines in using digital to meet the post-pandemic travel demand and boost its digital revenue.

Previously, Merkle Singapore has been responsible for developing Royal Brunei Airlines’ first integrated email platform and integrated analytics platform. Despite global travel halts during the pandemic, Merkle Singapore continued to be a close consultation partner focusing on future-proofing Royal Brunei Airlines’ go-to-market customer strategy for post-pandemic travel surge.

Post-pandemic, Merkle Singapore has been prioritising a refreshed digital strategy to spur bookings on the back of increased regional and global travel demands.

Talking about the remit, Sanchit Mendiratta, managing director, CXM, dentsu Singapore, and chief growth officer, Merkle Southeast Asia, said, “We’re grateful for the trust and partnership of Royal Brunei Airlines as our longest-standing client. Having helped them to build solid data foundations over the past years, this has paved the way for us now to be able to drive data-driven decision-making to optimise their digital marketing effort and move towards hyper-personalisation.”

Meanwhile, Sabirin Hj Abdul Hamid, chief executive officer, Royal Brunei Airlines, commented, “It is always essential for Royal Brunei Airlines to team up with a partner with whom we can jointly shape the future to serve our digital-savvy guests better and maintain a leading position in the highly competitive market environment in which we operate. We trust that Merkle Singapore will take us to new heights by leveraging the power of digital marketing across several aspects with their advanced digital solutions, coupled with their understanding of our business.”