Tag: Partnership

Malaysia – Global advertising company Publicis Groupe in Malaysia has been appointed by automotive manufacturer BMW in Malaysia to handle its strategic planning, creative advertising, and digital for BMW passenger cars, Motorrad and MINI business units, which will take effect in April 2022.

During the pitch, Publicis Groupe has developed a compelling strategy and holistic ideas on how to lead, promote, and educate electric vehicle adopters for the BMW and MINI brands, as the automotive industry transitions to electric mobility.

The remit will see Publicis Groupe enhancing BMW Malaysia’s consumer journey, elevating their brand experiences, and crafting a sustainability narrative, as well as building brand relevance for each brand and their audiences. 

Through the remit, Publicis Groupe Malaysia is now setting up bespoke hybrid teams to manage the brands separately with domain experts and related automotive experience.

Neil Hudspeth, Publicis Groupe’s CEO for Malaysia, commented that they could not be happier and prouder to warmly welcome BMW and Motorrad, and of course continue their relationship with MINI, one of the world’s most recognisable car brands. 

“It is incredibly rewarding to see world-class work being recognised by world-class and storied brands, and we look forward to achieving great things together over the next five years, especially as together we can help shape the automotive narrative in Malaysia,” said Hudspeth.

Publicis Groupe Malaysia is also the incumbent agency for MINI Malaysia.

Philippines — Philippines-based customer loyalty program ZAP has partnered with algorithmic decisioning solutions Algonomy to adopt its customer data platform and customer journey orchestration solution, to provide ZAP merchants with customer insights and enabler better customer engagement. The agreement was assisted by True Digital Group (TDG), a digital transformation company that partnered with Algonomy to bring its solutions to the Philippines and the broader Southeast Asian market.

ZAP Philippines helps merchants launch their own customized loyalty program by offering merchants the option for a card or mobile-based loyalty program where they are able to customize their mechanics, build a database of members, and use data to create specific promotions for customers.

Through the new collaboration, ZAP will start offering customer-centric marketing campaigns across loyalty, CRM, on-demand & triggered journeys for their partner merchants. Through Algonomy’s machine learning algorithms and customer marketing automation, ZAP aims to bolster its capability to provide merchants with data-driven marketing campaigns that will drive brand loyalty, promo redemption rates, cross-sell conversion and ultimately increase revenue.

Dustin Cheng, CEO at ZAP Group Incorporated, said, “The investment in Algonomy’s Customer Data Platform and Customer Journey Orchestration gives us a strategic advantage in the market, helping our merchants launch data-driven marketing campaigns. Algonomy’s expertise in Algorithmic Decisioning Solutions and deep domain expertise played a key role in our decision to partner with them. We are excited about the possibilities this partnership brings in driving digital transformation for our clients.”

Amit Agarwal, senior vice president of sales for APAC and MEA at Algonomy, commented, “Creating customer loyalty is every retailer’s business objective. The one thing that can help retailers achieve this objective is insights-driven engagement across the customer journey. ZAP is evolving loyalty programs with deep customer insights and we are excited to help them help their merchants scale their business.”

Sulabh Dhanuka, head of International digital solutions at True Digital Group, said that bringing together ZAP’s innovative loyalty program with Algonomy’s world-class platforms highlights the power of the digital age in delivering greater value to retailers and their customers. Dhanuka added that TDG is committed to the Philippines market and that the company is excited to continue being at the forefront of Retail 4.0 in the country as highlighted by such deals and partnerships.

India – dentsuMB, the integrated communication agency under dentsu India, has been appointed for the digital creative mandate for Social Alpha, the multistage innovation curation and venture development platform for science and technology startups, which will be handled by the agency’s Bangalore office.

Social Alpha seeks to address the most critical social, economic and environmental challenges. It supports mission-aligned entrepreneurs through a network of innovation labs, startup incubators, accelerator programmes, and seed funds, as well as market access mechanisms. 

As part of the mandate, dentsuMB will be developing the communication framework and creating campaigns that showcase the initiatives across Social Alpha’s social media assets. The focus will be on the core mission of the brand, which is to create social, economic, and environmental impact through the power of innovation and entrepreneurship.

Manoj Kumar, Social Alpha’s co-founder and CEO, said, “While we take extreme pride in what our startups do, we needed help in communicating the inspiring work of our portfolio companies with an intent to attract more innovators and enablers to this emerging sector.”

Meanwhile, Indrajeet Mookherjee, dentsuMB’s managing partner, shared that this partnership will be a unique journey given the nature of services that Social Alpha provides and the divergent startup sectors it works with. 

“At the heart of Social Alpha, is a clearly defined purpose ‘of making a difference to the lives of millions’ and we hope to collaborate on bringing these beautiful stories of impact and change to a larger audience,” said Mookherjee.

Hong Kong – LINE Today Hong Kong, the news and content curation hub within social messaging app LINE, has partnered with digital advertising solutions company Innity to launch its new self-serve platform to streamline its ad operations and expand its ad offerings to advertisers. 

LINE Today curates and publishes over 1,000 news and content articles daily and has over two million monthly active users. The new custom platform enables LINE Today’s advertisers to set up orders, manage campaigns, and build their creatives. It also enables advertisers to run Innity’s high-impact mobile ad formats like Mobile Spin and Mobile Cards, amongst others. In addition, advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard. 

Queenie Hung, LINE’s sales director for Hong Kong, commented, “We’re excited to enable advertisers to easily and quickly create and upload their own campaigns that they can push live to 2 million active users on LINE Today Hong Kong in an effective way.”

Meanwhile, Andrew Lim, Innity Hong Kong’s managing partner, shared that they are excited to be working with LINE Today Hong Kong who is an innovative publisher dedicated to discovering the best advertising technologies. 

“We’re excited to have become their partner and support and streamline their ad campaigns with our programmatic-driven self-serve solution, and we expect that it will create significant monetization opportunities for them,” said Lim.

Tel Aviv, Israel – In-game advertising company Anzu has partnered with Top Down Games, the Roblox game development group under Benoxa, to allow advertisers to run their campaigns within ‘All Star Tower Defense’, the hit experience on the Roblox platform, playable across mobile, PC, and console.

The experience, one of Roblox’s most-played titles, is a tower defense game where players equip and deploy towers to defend their base from incoming enemies for as many waves as possible. 

As part of the partnership, advertisers will be able to run their banner ads and gifs within ‘All Star Tower Defense’ via Anzu’s in-game ad placements, which put players first and blend into the gameplay, appearing on objects like billboards, banners, and buildings.

The team at Top Down Games believes that Anzu’s solution provides a reliable and consistent stream of advertising content without taking anything away from the gameplay. 

“This allows us to focus more time and resources on future updates and new experiences for our fans. The team was also great at helping us figure out exactly where the ad placements should sit to help us get the most out of them while ensuring they naturally feel part of the player experience,” the team said.

Alex Yerukhimovich, Anzu’s vice president of games, commented, “2022 will be a pivotal year in the construction of the metaverse, and we’re extremely excited about our role in shaping it through partnerships with fellow innovators such as the Top Down Games.”

In October 2021, Anzu has launched its global Roblox offering, partnering with creators and integrating in-game ad placements into their experiences to make it easier for advertisers to enter the platform.

Singapore – Marketing and advertising agency BBDO India, has been appointed by Milkbasket, India’s first subscription-based micro-delivery service, to handle its brand strategy and creative output mandates.

Milkbasket, a unit of Reliance Retail, launched in 2015, and is one of the fastest-growing start-ups in the daily essentials delivery sector. Milkbasket has seen a positive preference in the consumer market and online groceries. Currently, the company is present in several cities and regions in the country namely NCR, Bangalore, Hyderabad, and Chennai.

Yatish Talvadia, founder and CEO of Milkbasket, commented on the partnership, saying, “On this exciting growth journey of Milkbasket, we are super thrilled to onboard BBDO. The plan is to leverage their creative strength to make Milkbasket a household name in Pan India by the end of the year.”

In 2022, Milkbasket said it aims to take its services to the top 50 cities in India. At this crucial point of expansion, BBDO will facilitate this growth by creating a pan India voice and brand positioning for Milkbasket.

Nikhil Mahajan, chief growth officer and GM of BBDO, said that the daily essential delivery space has seen a lot of action lately, and believes that feel Milkbasket, with its robust business model, is poised to win mindshare and market share.

“They have a unique proposition that sets them apart from any other player, and I’m very excited to bring that alive as we create a brand to reckon with in the coming times. The leadership team’s vision of not only winning the future but shaping it too is what makes this partnership so special and exciting,” said Mahajan.

Australia – Out-of-Home (OOH) media company JCDecaux has partnered with research firm IPSOS, to create a new customer feedback program called ‘JCDecaux VOICE’. 

‘JCDecaux VOICE’ allows the media company to implement strategic changes, act on any immediate issues, and help client partners achieve success. Through the program, three one-minute surveys will be sent to clients throughout their campaign, providing a holistic overview of the end-to-end campaign experience. The first survey is sent when the campaign is booked, the second just before the campaign live date, and the final four weeks after the campaign has ended.

Max Eburne, JCDecaux’s chief commercial officer, noted that JCDecaux VOICE has been developed to ultimately improve the customer experience in the long term.

He further shared that the new program delivers regular, ongoing customer feedback at key points throughout the JCDecaux campaign journey, to drive tactical and strategic change.

“Customer feedback is an essential part of what makes our service the best in the business and, through our partnership with leading research company IPSOS, we will now be able to measure client satisfaction at every step of the customer journey,” said Eburne. 

JCDecaux said that the latest program follows the 2020 launch of JCDecaux CONSULT, a biannual survey implemented to capture feedback about JCDecaux’s performance to understand client needs and identify areas of growth.

New Delhi, India – India’s communications agency Adgcraft has won the communications mandate for Primathon, which will be managed and supervised by its Noida office.

Primathon is a Gurgaon-based company that creates scalable software solutions. It also produces customised software solutions for its customers and can also give full-time contracts to its qualified developers.

As part of the mandate, Adgcraft will be in charge of planning, implementing, and managing Primathon’s strategic and creative solutions. It will also be expanding Primathon’s market reach, facilitating market engagement via print and digital media, managing external communication, and establishing media relations. Moreover, Adgcraft will be helping Primathon to reach out to more people and invite them to adopt their software solutions.

Sagar Patidar, Primathon’s founder and director, shared that they require a fresh approach to enhance their brand’s reach amongst their customers today, and they believe that partnering with Adgcraft will help them achieve that. 

“We are happy to have a leading PR and creative agency such as Adgcraft on board with us to help us drive the right communication strategies, backed by their expertise, insightful industry knowledge, and strong media connections,” said Patidar.

Meanwhile, Abhinay Kumar Singh, Adgcraft’s founder and managing director, said, “Software and technology have become a core part of our lives, and we believe in Primathon’s missions and goals, and we are here to craft their communications through that journey. We are looking forward to this association.”

Indonesia – Indonesia’s Buy Now, Pay Later (BNPL) platform Kredivo has partnered with lifestyle retailer Mitra Adiperkasa (MAP) to enable customers to shop for high-quality products from global brands, while maintaining healthy cash flow by paying them over time with low-interest rates.

MAP, which has been operating in Indonesia for more than 27 years, fulfils customers’ demand in lifestyle and food and beverages through its omnichannel chains across the country. 

Through the new partnership, Kredivo can now be used as a payment method at MAP retailers, including Zara, Pandora, Bershka, Mango, and Calvin Klein, as well as Lacoste, and Marks & Spencer, amongst many others. 

Lily Suriani, Kredivo’s general manager, shared that the partnership with MAP is an important step for them to accommodate users’ needs and to realize their commitment to making it easier for them to shop at the best retailers with a fast, convenient, and affordable payment option.

“We are very pleased to offer this new access point to our customers and we are excited to partner with MAP, Indonesia’s number one and largest lifestyle company that has 2,600 outlets in 81 cities across Indonesia,” said Suriani.

The integration between Kredivo and MAP is now live as of 25 January 2022. Kredivo said that it is set to expand its services and collaborate with other MAP brands in the future.

Melbourne, Victoria, Australia — The Chiefs Esports, a subsidiary of SQID Technologies, has renewed its sponsorship agreement with popular energy drink brand Red Bull for a further 12 months with an extension option available for another 12 months. The two entities have been partnering since 2016, with this renewal it marks the longest standing team-based major esports sponsorship in Australian & New Zealand history.

The Chiefs team and Red Bull will continue to work together with the members sustaining their responsibility as brand ambassadors alongside the catalogue of other significant traditional sports athletes and professional teams under Red Bull. This portfolio includes more than 90 disciplines, and some notable stars namely Max Verstappen, Neymar, Tyler ‘Ninja’ Blevins, RB Leipzig, New York Red Bulls and many more.

Red Bull has been an active supporter of the esports scene for more than a decade, with their first signing of an ambassador in 2006. Since then, they sponsor top teams and the largest events in each region as well as operating their own tournaments ranging between grassroots initiatives and the largest events in the world like the Red Bull Kumite, Red Bull Player One, Red Bull Guardians, Red Bull Campus Clutch, Red Bull Flick and more.

Nick Bobir, chief executive officer of The Chiefs, commented, “Red Bull has been a major supporter 6 years now and we’re extremely proud that they have again put their faith in us to continue to deliver Championships and represent the brand on the world stage. It’s no secret the Red Bull media machine is one of the most influential in the sports world and we can’t wait to produce more content to showcase our team’s journey to a wider audience.”

Red Bull will feature prominently across The Chiefs’ branding, including major jersey placement, as they strive to add to their 22x National Championship trophy cabinet. The Chiefs will be competing in the League of Legends LCO, Rainbow Six | Siege: APAC Pro League, and the Halo Championship Series where the team currently sits at 1st place. The contract will provide a 33.33% increase in Red Bull contract revenue, plus the opportunity for performance bonuses.