New York, USA – Amazon’s online audiobook and podcast service Audible has named Wavemaker as its global agency of record for paid media. Through the mandate, Wavemaker will handle Audible’s paid media across its 10 markets namely US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.
Cynthia Chu, CFO and growth officer at Audible, said, “We know that Audible enhances the lives of our listeners, everywhere in the world. Wavemaker’s energised approach to media will help Audible reach many more potential customers around the world and their global background will bring a nuanced, individualised approach to each marketplace in which we offer our service.”
Meanwhile, Toby Jenner, global CEO at Wavemaker said, “We live in a world, now more than ever, where exceptional growth requires accelerated change. We developed bespoke principles to power Audible’s Next Level of Performance, which will be underpinned with our market leading data and technology capabilities.”
He added, “We couldn’t be more excited to work with Audible and their teams around the world. We are two businesses very much culturally aligned through our vision for the future.”