Marketing Featured Global

Audible names Wavemaker as agency of record for paid media

New York, USA – Amazon’s online audiobook and podcast service Audible has named Wavemaker as its global agency of record for paid media. Through the mandate, Wavemaker will handle Audible’s paid media across its 10 markets namely US, Canada, UK, Spain, France, Italy, Germany, India, Japan, and Australia.

Cynthia Chu, CFO and growth officer at Audible, said, “We know that Audible enhances the lives of our listeners, everywhere in the world. Wavemaker’s energised approach to media will help Audible reach many more potential customers around the world and their global background will bring a nuanced, individualised approach to each marketplace in which we offer our service.”

Meanwhile, Toby Jenner, global CEO at Wavemaker said, “We live in a world, now more than ever, where exceptional growth requires accelerated change. We developed bespoke principles to power Audible’s Next Level of Performance, which will be underpinned with our market leading data and technology capabilities.”

He added, “We couldn’t be more excited to work with Audible and their teams around the world. We are two businesses very much culturally aligned through our vision for the future.”

Marketing Featured APAC

Lenovo appoints dentsu international as paid media partner in APAC

Singapore – Dentsu International has been appointed by global technology company Lenovo to be its paid media partner in the Asia-Pacific region. Through the appointment, dentsu will work closely with Lenovo in the region to support its broader marketing transformation journey while helping the company grow its Global Media Strategy Center of Excellence.

The selection follows a competitive review that began last year and was led by Merkle B2B, a dentsu company. In addition, the partnership will also draw on dentsu’s talent and capabilities in the APAC region for full customer journey planning and activation across consumer, commercial, and small and medium-sized business (SMB) segments, while aiming to streamline today’s fragmented digital market and enhance performance measurement of its media investment.

Michael McLaren, EVP for high-tech/B2B at dentsu and global CEO of Merkle B2B, said, “Lenovo’s hybrid in-house model is a data and technology solution with a rich first-party data set that we envision will pair perfectly well with our adtech capabilities. We are proud to be entrusted with Lenovo’s paid media business and look forward to working collaboratively with them on their marketing acceleration journey.”

Lenovo’s in-house and agency partner teams will spearhead the company’s hybrid operating model to unlock the full potential of its strengths as a global organisation. With the appointment, dentsu and Merkle B2B will manage the strategy, planning and buying for Lenovo with a focus on data convergence, performance measurement and paid media. 

Meanwhile, Gina Qiao, senior vice president and chief strategy and marketing officer at Lenovo, commented, “As the technology and marketing industries undergo a profound transformation in an increasingly fragmented digital ecosystem, marketing needs to adapt and modernise as we navigate this new environment. We look forward to working with our new agency partners to continue innovating how and where we tell Lenovo’s vision of smarter technology for all, and to further advance the industry.”