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Tag: Outdoor advertising

ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
ANZ taps JCDecaux for tram stops takeover for Australian Open 2025
Posted on January 22, 2025
by Teddy Cambosa
The Yarra Trams stop location is the only commuter entry to the Australian Open serving as a crucial link between Melbourne’s vibrant streets and one of its most iconic events. The campaign runs from 13th to 28th January.
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britannia talented nature shape india
Britannia’s new campaign reshapes outdoor advertising to embrace the environment
Posted on January 10, 2025
by Aliza Carmona
Britannia has teamed up with creative agency Talented for a unique campaign where nature takes centre stage, shaping the brand’s outdoor advertising in a new way.
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ComfortDelGro’s Moove Media rolls out trial of ‘Dynamic Cab Advertising’
ComfortDelGro’s Moove Media rolls out trial of ‘Dynamic Cab Advertising’
Posted on October 11, 2024
by Teddy Cambosa
The new taxi top smart digital billboards will be able to display different creatives based on the vehicle’s location, time of day and prevailing weather conditions, allowing advertisers the ability to tailor ads and target audiences with precision.
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Unilever’s OMO marks breakthrough liquids relaunch in Vietnam with fresh new campaign
Unilever’s OMO marks breakthrough liquids relaunch in Vietnam with fresh new campaign
Posted on October 3, 2024
by Teddy Cambosa
In a deliberate countermove to the under-representation of girls playing sport in Vietnam’s mainstream media, OMO have put a young girl getting muddy playing football at the heart of the narrative for the TV advert.
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GIGIL apologises to Puyat family, public over controversial ‘Gil Tulog’ campaign
GIGIL apologises to Puyat family, public over controversial ‘Gil Tulog’ campaign
Posted on July 30, 2024
by MARKETECH APAC
In a statement, GIGIL said that they recognise the issues caused by their recent campaign, adding that even as all the necessary permits and clearances were secured, their approach had resonated differently and so the campaign was immediately discontinued.
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Samsung teams up with Cheil India on creating silent nook for book lovers as part of Galaxy Buds2 Pro promotion
Samsung teams up with Cheil India on creating silent nook for book lovers as part of Galaxy Buds2 Pro promotion
Posted on April 11, 2024
by Teddy Cambosa
In the campaign, Samsung had stationed Galaxy Buds2 Pro with Active Noise Cancellation earbuds, along with Samsung Galaxy S9 series tabs at some the noisiest places in the city. People were invited to come and experience the library with a teaser message – Any place is a good place to read. 
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Science Centre Singapore makes noise with immersive public screaming challenge
Posted on November 10, 2023
by Aliza Carmona
Science Centre Singapore has publicly launched ‘Scream Challenge: Who can scream the loudest? 'project that invites people to test their vocal prowess while discovering captivating scientific trivia.
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MARKETECH-PHOTOS
TUMI literally breaks barriers in new hyperrealistic OOH campaign for TEGRA-LITE
Posted on November 3, 2023
by Aliza Carmona
International travel and lifestyle brand TUMI has officially debuted its first 3D out-of-home (OOH) advertisement in a new campaign to showcase its hardside luggage, TEGRA-LITE.
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MARKETECH-PHOTOS
Shopee unveils 3D billboard runway show for shopping festival in Malaysia
Posted on November 1, 2023
by Aliza Carmona
Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia.
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MARKETECH-PHOTOS-_2_
Vistar Media partners with Singapore icon Ten Square for programmatic DOOH advertising
Posted on August 10, 2023
by Aliza Carmona
Vistar Media, the global provider of programmatic software and digital signage solutions for out-of-home (OOH), announces a partnership with Ten Square, the largest outdoor LED display in Singapore.
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