Tag: Omnicom Media Group

Singapore – Omnicom Media Group (OMG) is uniting all its influencer capabilities globally under its marketing agency Creo. The move signals a shift in its influencer marketing approach, placing it at the core of its media strategy.

By centralising influencer capabilities, Creo can tap into the vast data available within Omni, the technology platform supporting all Omnicom agencies. It enables relevant creator discovery, precise planning and measurement, and alignment between creator and consumer actions.

Creo has data partnerships with Amazon, Google, Instacart, Snap, and TikTok, further bridging creators and commerce platforms.

The move complements recent launches within Omni, including the ‘Creator Briefing Tool’ that leverages Google Gemini, AI-powered ‘Creo Influencer Agent,’ and ‘Omni Creator Performance Predictor.’

Creo has led campaigns for brands such as Mountain Dew, Delta, and State Farm, using its influencer-centric approach.

“With influencers playing an outsized role in how consumers discover, experience and ultimately choose a brand, we’re bringing together the deep capabilities that we have built in this space – across all of our regions –under a single brand and approach to ensure that every client, in every market can access the same industry-leading talent, tools and technology to build influencer partnerships that unlock brand growth,” Florian Adamski, OMG CEO, said.

The Creo units in Asia-Pacific (APAC) under OMG’s offering are led by Georgina McKinnon, CEO of content at OMG APAC. In selected markets, including India in APAC, the capabilities will operate as OMGCreo.

McKinnon said, “Influencer partnerships are key for our clients, who look to drive cultural impact and build genuine connections with consumers. With Creo, our clients get access to end-to-end solutions that provide them with the strategic advantage to elevate their campaigns and drive measurable results in today’s dynamic market. We look forward to helping our clients lead in the influencer marketing space.”

As part of the Omnicom network, Omnicom Media Group (OMG) Hong Kong plays a key role in delivering end-to-end transformational experiences rooted in data, content, and integrated planning, powered by the Omni open operating system. In a fast-moving and competitive market like Hong Kong, OMG continuously adapts by balancing global expertise with local understanding while staying ahead of shifting consumer behaviours and expectations.

But what does it take to lead an agency holding company to success? And how does an executive’s leadership philosophy shape the culture, client partnerships, and long-term business direction?

To explore these questions, we sat down with Derek Yip, chief operating officer of Omnicom Media Group Hong Kong, for our latest Agency Leadership Decoded interview. In this piece, he shares his leadership approach, insights on navigating the Hong Kong media landscape, and the strategies OMG Hong Kong is adopting to stay ahead of the curve.

Empowering leadership for strategic growth

Derek has been with OMG since 2011, beginning his journey as head of buying at OMD Hong Kong. Over the years, he expanded his expertise across investment and trading roles, eventually taking on the role of COO at OMG Hong Kong in 2023.

As a seasoned leader, Derek’s philosophy centres on empowerment, adaptability, and a relentless focus on value creation. This mindset has helped shape a culture at OMG Hong Kong that values collaboration, innovation, and accountability.

Derek cultivates a culture that values experimentation and rewards calculated risks, which is crucial in a dynamic market like Hong Kong.

“I believe that great leaders don’t create followers—they inspire teams to take ownership, think creatively, and act decisively,” he shared.

On the client side, this philosophy translates into building deep, strategic partnerships rather than transactional relationships. Derek emphasised that the goal is to truly understand each client’s business, anticipate their needs, and deliver solutions that create measurable impact.

“That’s why we are not just vertically growing OMG HK’s business, but also expanding our business horizontally to enrich our offerings in the areas of performance, content, influencers, data, and research through our different specialised business units,” he added.

Derek’s people-first, value-driven mindset also steers OMG’s broader strategy. Whether it’s adopting emerging technologies or building omnichannel campaigns, he ensures the teams remain agile and aligned to client goals.

“By empowering our teams and aligning their strengths with our clients’ goals, we ensure OMG Hong Kong remains a leader in delivering transformative media solutions,” he said.

Balancing global excellence with local cultural depth

Leading an international agency holding company in a culturally unique market requires a nuanced balance of global thinking and local depth. For OMG Hong Kong, this is a constant pursuit—and one that Derek is committed to achieving.

“Balancing global best practices with local relevance is a cornerstone of our success,” he explained. “We achieve this through a dual-lens approach: leveraging the scale and insights of our global network while embedding a deep understanding of Hong Kong’s cultural, economic, and consumer nuances into everything we do.”

On a global level, Derek shares how OMG Hong Kong draws on proven frameworks, such as data-driven targeting, omnichannel integration, and emerging technologies like AI and programmatic advertising, to ensure strategies meet international standards of excellence.

At the same time, OMG places strong emphasis on cultural fluency and market intimacy. The teams are actively working on various customised projects to help clients uncover local insights and capture new opportunities.

“For instance, our Hong Kong video landscape study, which analyses video viewing habits in Hong Kong, has enabled our clients to understand and contextualise shifts in viewer behaviours,” Derek noted.

“Additionally, our customised AI social listening solution empowers clients to process vast amounts of data, resulting in actionable insights that reflect local customer sentiments, thus helping them prioritise their media buys to reach particular demographics. Furthermore, our recent ‘New Hong Kongers’ research assists clients in uncovering new market opportunities. By combining global rigour with local insights, we deliver work that is both world-class and distinctly reflective of Hong Kong,” he further explained.

Agility by design with impact at speed

At OMG Hong Kong, agility—both in mindset and operations—is deeply embedded in the agency holding company’s DNA, a quality Derek sees as vital to thriving in the city’s fast-paced environment. He shared how this agile approach plays out across three key areas of the business.

“For decision-making, we utilise our proprietary tools, such as the Omni open operating system, to analyse media data and empower our teams to respond swiftly,” he said.

When it comes to talent, Derek believes continuous learning and adaptability are foundational.

“Our people are our greatest asset, so we invest in upskilling programmes that cover key topics from presentation to management skillsets. This ensures our teams can respond to evolving demands,” he continued.

As for campaign execution, Derek highlighted OMG’s test-and-learn mindset—launching minimum viable campaigns to gather insights quickly, then scaling what works.

“This keeps us nimble, ensuring we meet client deadlines and exceed consumer expectations in a market that never slows down,” he added.

Navigating tomorrow’s landscape

As the team goes full steam ahead in the second quarter of 2025, Derek sees three major trends that are shaping agencies’ strategies in Hong Kong: AI-powered personalisation, short-form video, and purpose-led marketing.

He’s confident that OMG Hong Kong is well-positioned to harness these trends for its clients.

“We’re leveraging advanced analytics and machine learning to deliver hyper-targeted campaigns that speak directly to individual preferences, whether through dynamic creative optimisation or tailored e-commerce experiences,” Derek highlighted.

When it comes to short-form video, he shared that OMG Content, Omnicom’s partnership, social, and entertainment division, is focused on producing “snackable, high-impact content that cuts through the noise”—a response to the rising popularity of video formats driven by platforms like Instagram Reels and Xiao Hong Shu, which continue to dominate, particularly among Gen Z and millennials.

Derek also stresses that sustainability is no longer a nice-to-have. Purpose-driven marketing is gaining traction as consumers in Hong Kong demand more from the brands they engage with.

“We have collaborated with our client, L’Oréal, to authentically integrate ESG principles into their narratives using our proprietary tool, OMG Impact. This tool enables us to align client media investments with specific ESG goals, reflecting local values such as community and responsibility,” he explained.

“By staying ahead of these trends, we equip our clients with strategies that are both innovative and impactful,” Derek added.

Thriving in the face of growing competition 

When asked about the biggest challenges and opportunities for agencies in Hong Kong, Derek acknowledged the increasingly competitive nature of the marketing landscape. While this presents clear hurdles, he also sees it as a catalyst for game-changing opportunities.

“The biggest challenge for agencies in Hong Kong will be navigating economic uncertainty and intensified competition. With global brands eyeing the Greater Bay Area (GBA) and local players upping their game, differentiation will be tougher than ever,” he noted.

Still, Derek believes that the rise of regional opportunities and emerging technologies paints a promising picture for the future.

“The GBA’s growth offers a chance to scale campaigns regionally, while advancements in tech, like immersive AR/VR experiences or blockchain for transparency, can redefine how we engage audiences,” he explained.

For the next generation of agency leaders, Derek offers practical guidance: “First, master data—it’s the currency of modern marketing, and those who can turn insights into action will win. Second, stay curious and adaptable; the tools and platforms we use today won’t be the same in five years, so embrace change. Finally, focus on purpose—build teams and campaigns that inspire, not just sell.”

As OMG Hong Kong expands its capabilities and embraces innovation, Derek’s leadership ensures the agency isn’t just keeping pace with change but actively shaping what’s next, continuing to transform experiences.

Hong Kong – To mark its 160th anniversary, HSBC has partnered with Omnicom Media Group (OMG) Hong Kong and its creative arm Fuse to unveil a bespoke Rube Goldberg Machine installation at the iconic HSBC Main Building.

For the campaign, OMG Hong Kong enlisted local kinetic mechanism artist Joseph Chan to realise the concept, resulting in an interactive installation that traces HSBC’s 160-year legacy through a sequence of mechanical movements and visual storytelling.

The experience begins with a ball set in motion past the desk of founder Thomas Sutherland and the bank’s iconic bronze lions, Stephen and Stitt—named after senior executives of the era.

From there, the machine transitions to key visual milestones, including the creation of HSBC’s hexagonal logo by designer Henry Steiner and the symbolic lighting of the main building. It then moves through the bank’s early involvement in shipping services, representing its foundational role in trade and communication. This phase is followed by a timeline of financial instruments—from historical banknotes displayed on a rotating ring track to chequebooks and the evolution of credit cards.

Vintage HSBC commercials play on a retro television set before shifting to a screen that signals the arrival of the mobile banking app—marking the bank’s entry into the digital age.

The installation culminates in a segment featuring PayMeow, the mascot of HSBC’s PayMe app, highlighting the bank’s digital transformation. The journey ends with a piano tribute to the composer of the HSBC theme song, closing the loop on the bank’s long-standing narrative of innovation and heritage.

Chilai Howard, creative director of Fuse at OMG Hong Kong, shared, “Our vision is to seamlessly integrate art into brand experiences. In this project, we draw inspiration from a Rube Goldberg machine, using it as a dynamic timeline to narrate HSBC’s rich history. This interactive installation invites audiences to explore its depths, revealing hidden details and fostering discovery. By engaging the senses and sparking curiosity, we transform observers into active participants in this immersive journey.”

“We are honoured to collaborate with HSBC in celebrating their remarkable history. We believe in the power of creativity to tell compelling stories, and these groundbreaking installations showcase HSBC’s past in a way that adds even more meaning to their present journey,” added Natalie Yu, content & communication director at OMG Hong Kong.

The installation positions itself as more than a promotional effort, aiming to offer a culturally engaging experience that merges elements of art, history, and technology. Designed to educate and entertain, it has also become a visually compelling attraction for visitors.

Supporting the installation is a 30-second video released on 4 March, offering a glimpse into the Rube Goldberg sequence and encouraging audiences to explore HSBC’s historical milestones remotely. A longer-form version documenting the full experience was released on 8 April.

In addition to the Rube Goldberg Machine, Fuse collaborated with HSBC on two other installations. One is an immersive time tunnel that walks visitors through key moments and developments in the bank’s history. The other, a large-scale birthday cake display, serves as a visual marker of the bank’s 160th anniversary.

“We are pleased to unveil this Rube Goldberg Machine Installation to kickstart our year-long 160th anniversary celebration. This innovative installation is designed to transform archival elements into modern, interactive and dynamic exhibits that connect us with diverse customer segments. We are delighted to see Hongkongers visiting and capturing moments with the installation—exactly as we envisioned, enhancing their connection to our brand experience,” said Cheuk Shum, head of marketing, wealth and personal banking, Hong Kong at HSBC.

Hong Kong – Hearts & Science, the Omnicom Media Group (OMG) agency, has appointed Doris Kuok as managing partner to spearhead its expansion and lead operations in Hong Kong.

Effective immediately, Kuok will assume responsibility for overseeing the agency’s operations, strategic direction, financial performance, and client relationships. In her new role, she will drive the development of innovative tools and solutions to help renowned brands forge meaningful consumer connections.

Kuok brings over 20 years of experience across the beauty, FMCG, finance, luxury, and travel sectors. Most recently, she was Managing Partner at OMG Hong Kong, where she strengthened client partnerships and fostered collaboration to drive innovative media strategies and strong performance.

Under her leadership, OMG Hong Kong garnered multiple regional and local industry accolades. Kuok was also instrumental in securing Hearts & Science’s significant wins, including Warner Bros. Discovery in APAC and the recent AS Watson media mandate in Hong Kong.

Commenting on her appointment, Kuok said, “Hearts & Science is committed to delivering data-driven strategies to help our clients reach consumers in moments that matter. My goal is to foster a culture of bold creativity, strategic excellence, and deep collaboration, drawing on the vast experience and resources of OMG to deliver media solutions that help brands strengthen emotional connections with consumers and drive loyalty.”

In her new role, Kuok will report directly to Derek Yip, chief operating officer at OMG Hong Kong.

Yip commented, “The expansion of Hearts & Science into Hong Kong represents a pivotal moment for OMG, as we establish a third agency offering. A dynamic individual with strong business acumen is required to lay the groundwork for Hearts & Science’s success in the market, and we have found that leader in Doris.”

He continues, “An ambitious collaborator, Doris moves at pace and inspires others by leading by example. Doris’s experience, coupled with OMG’s Agency as a Platform proposition, will chart a new phase of growth for Hearts & Science in Hong Kong, driving impactful results for our clients and our business.”

Kuok’s appointment comes after the agency’s recent win of AS Watson’s media mandate in Hong Kong, marking a continued expansion in the APAC region.

It also follows the momentum Hearts & Science has gained in APAC since its launch in Australia and New Zealand in 2019. In Q1 2025, the agency appointed Rochelle Chhaya as its first APAC CEO to lead a growing portfolio that includes global brands like Jaguar Land Rover and Versuni, along with regional players such as Warner Bros. Discovery and DBS Bank.

Singapore – Omnicom Media Group agency PHD has appointed Kiron Kesav as chief strategy officer, APAC. In his role, Kesav will lead strategic planning, business growth, innovation, and digital transformation, powered by the Omni open operating system.

With over 15 years of industry experience, Kesav was most recently OMG Malaysia’s Chief Strategy Officer, during which he led several successful multi-market and local pitches including OPPO, Warner Bros. Discovery, CelcomDigi, and Dutch Lady. 

Kesav also championed AI adoption across the agency and elevated OMG Malaysia’s reputation as an industry thought leader through several initiatives, including conceptualising the flagship ‘Future Play’ event.

Before taking on the group role, Kesav spent three years with PHD Malaysia as GM, Strategy and Platforms, driving strategy and the use of new technology platforms, and scaling the adoption of Omni in the market. 

As a result, PHD Malaysia was among the top 10 markets globally in terms of Omni Studio usage. Additionally, Kesav was instrumental in conceptualising and designing key strategy products, including the Digital Efficacy Monitoring Framework, PHD Pulse, and OMG OOH Priority Radar.

He reports into PHD APAC CEO Eileen Ooi, effectively immediately. Together with PHD’s regional leadership team, Kesav will drive better business outcomes for clients by leveraging intelligence that connects businesses to the next generation of consumers.

Speaking on his new role, Kiron said, “PHD APAC boasts of some of the sharpest strategic minds in the industry and for me, it is a fantastic feeling to once again to don the PHD colours and work alongside them. I see our strategy teams across markets being the force multipliers in our journey to make our new proposition – Intelligence. Connected. – meaningful in APAC while capitalising on the immense potential of OMG’s capabilities. I am excited to partner with our global and regional teams to deliver transformative growth for our people and our clients with a focus on bringing clarity in complexity.”

Kesav will continue as OMG Malaysia’s chief strategy officer in the interim while a search for his successor is underway, ensuring a seamless transition and sustained momentum. 

Meanwhile, Ooi commented, “Kiron is a seasoned strategy expert who is skilled in navigating the complexities of brand building. Having worked with him during my time at PHD and OMG in Malaysia, I recognised Kiron’s knack for insightful analysis and creative problem-solving that successfully brought clients’ visions to life. His ability to unlock growth opportunities while leveraging OMG’s Agency as a Platform proposition to create inspiring executions will help our clients outthink, outpace, and outgrow their competition, making him a valuable asset to PHD APAC.”

Hong Kong – Hearts & Science, an Omnicom Media Group agency, has secured the media business for AS Watson in Hong Kong following a competitive pitch, MARKETECH APAC learnt.

Effective 1 March 2025, Hearts & Science assumed responsibility for all media duties, covering both online and offline channels.

The pitch, reportedly held in the second half of 2024, saw participation from multiple agencies, including incumbent dentsu.

This appointment comes on the heels of the agency’s recent win with Warner Bros. Discovery, where it was named the media agency of record for WBD’s Theatrical and Streaming divisions across multiple Asia Pacific markets.

Earlier this year, OMG also appointed Rochelle Chhaya as APAC CEO of Hearts & Science, leading its regional expansion, including launches in Malaysia and Taiwan in Q1 2025.

Singapore – Omnicom Media Group agency Hearts & Science has been appointed the media agency of Record for Warner Bros. Discovery’s Theatrical and Streaming divisions across several Asia Pacific markets, following a competitive pitch.

Beginning first quarter of 2025, Hearts & Science will manage integrated planning and media strategy across Theatrical and Streaming campaigns in Singapore, New Zealand, Taiwan, Malaysia, and the Philippines. Additionally, the agency will also manage the streaming account in Thailand, Hong Kong, and Indonesia. 

This win follows Hearts & Science’s successful management of the Max launch across seven markets in November 2024, further showcasing the agency’s ability to deliver large-scale, multi-market campaigns with precision and creativity.

Hearts & Science’s data-driven approach, combined with its deep understanding of local market dynamics, positions it as a trusted partner to deliver innovative solutions tailored to Warner Bros. Discovery’s goals in the ever-evolving entertainment landscape.

Rochelle Chhaya, CEO at Hearts & Science APAC, expressed her enthusiasm for the partnership, “The pitch process was an inspiring and collaborative journey, and we thoroughly enjoyed the opportunity to engage with Warner Bros. Discovery’s vision for the future of entertainment. Winning this business is a proud moment for our team, as it reflects our ability to combine regional integration with local nuance. We are eager to build on this foundation, fostering a partnership that delivers impactful storytelling, strategic media planning, and measurable success. Together, we’ll redefine entertainment marketing in the region.”

Julie Glenn, head of theatrical marketing for Asia-Pacific at Warner Bros. Discovery commented on the appointment, “We were impressed by Hearts & Science’s strategic thinking, regional cohesion, and ability to adapt to the unique nuances of each market. Their demonstrated success with the Max launch and their collaborative approach during the pitch process gave us confidence that they are the right partner to bring our vision to life. We’re looking forward to an exciting and productive partnership.”

New Zealand – Omnicom Media Group (OMG) has named PHD New Zealand CEO Nikki Grafton to the newly established role of CEO of OMG New Zealand, marking the first time that OMG’s New Zealand operations will have executive oversight as a stand-alone market, rather than under a combined ANZ leadership team.

As CEO, Grafton will lead the ongoing expansion and evolution of OMG’s future-ready business model, ensuring OMG’s New Zealand agencies OMD, PHD and Hearts & Science have the talent, tools and technology needed to drive brand growth in a robust marketplace, and tap into the dynamic opportunities available in a rapidly evolving landscape. 

In her new role, Nikki will be supported by Nigel Douglas, CEO of OMD New Zealand, and Jane Stanley, CEO of Hearts & Science, ANZ. Nikki will report to OMG APAC CEO Tony Harradine, effective immediately.

During her two decades with PHD New Zealand, Grafton played a key role in establishing PHD’s reputation for building strong client relationships, fueled by innovation and measurable brand growth. 

Meanwhile, PHD New Zealand Managing Director Abby Parkin will be elevated to CEO of PHD New Zealand, effective 1 March, working closely with Grafton to ensure a smooth transition. As MD, Parkin delivered market-leading communications solutions for clients while nurturing PHD’s talent. 

She also worked together with the leadership team to evolve PHD’s products and services to meet the industry’s evolving needs. As CEO, Parkin’s primary goal is to ensure that PHD New Zealand consistently delivers innovative and future-proofed solutions to drive results for clients and the business.

Commenting on her new role, Grafton said, “OMG has a solid bench of innovative thinkers who are passionate about unlocking new possibilities and delivering incredible work for our clients. This is an exciting time for OMG in New Zealand and I look forward to working alongside our talented teams to drive innovation, deepen partnerships and create meaningful impact in the market.

Meanwhile, Harradine commented, “As one of OMG’s epicentres of growth in Asia Pacific, New Zealand represents a crucial market for our continued progress in the region. A tenacious leader, Nikki understands what makes consumers tick and is adept at translating clients’ ambitions into tangible results. The close-knit client relationships she has forged signify brand confidence in OMG’s Agency as a Platform proposition and our talent, making Nikki a key pillar in delivering competitive advantage for our clients and the business in New Zealand.”

Kuala Lumpur, Malaysia – Omnicom Media Group has appointed Winnie Chen-Head as CEO for Malaysia. In her new role, Chen-Head will lead strategy, operations, and the development and adoption of transformative capabilities that will drive the next chapter of growth for OMG Malaysia. She succeeds Eileen Ooi, who was named CEO of PHD Asia-Pacific last year.

Chen-Head joins OMG from her role as managing director of media at dentsu Malaysia, overseeing its agency brands. Over the course of her more than two decades in marketing, she has held leadership roles across multiple business categories – including e-commerce, aviation, telecommunications, and software – and built a reputation for delivering high impact strategies that drive results for clients and organisational growth.

She takes the helm as OMG is enjoying its most significant year ever. Powered by Omnicom’s industry-leading Omni open operating system that drives business outcomes for brands, OMG Malaysia’s recent wins and retentions include OPPO, Wipro Unza, CelcomDigi, Vinda, and Friesland Campina. 

Reporting directly to Tony Harradine, CEO for APAC at Omnicom Media Group, Chen-Head will join OMG Malaysia officially on 19 March 2025.

Speaking on her appointment, Chen-Head said, “I am honoured to join OMG Malaysia as CEO and capitalise on the strong momentum to drive further success. A key goal of mine is to leverage innovative and strategic thinking to help clients deliver on their business ambitions. This will be achieved with the talented teams at OMG Malaysia, where a culture of open communication and collaboration empowers everyone to contribute their best ideas. The opportunities ahead are immense, and I’m excited to lead the new era of transformation and growth.”

Meanwhile, Harradine commented, “Winnie steps into this role at a pivotal time, building on a strong foundation of success. As one of the most respected, tested, and proven leaders in the market, Winnie has the experience and expertise to take OMG Malaysia into its next phase of growth, leveraging our Agency as a Platform proposition to deliver transformative experiences for our clients, their customers and our people.”

Singapore – Omnicom Media Group (OMG) has named Rochelle Chhaya as the CEO of Hearts & Science for APAC. As the network’s first APAC CEO, Chhaya, who has been with OMG for over 14 years and most recently served as CEO of OMG Thailand, will oversee the continued expansion of Hearts & Science in APAC, building on the momentum the brand has established in the region since launching in Australia and New Zealand in 2019. 

As one of her first duties as APAC CEO, Chhaya will oversee the launch of Hearts & Science’s operations in Malaysia and Taiwan, scheduled for Q1 2025. 

Chhaya’s appointment, reporting directly to Harradine, is effective immediately. Meanwhile, she will continue to oversee operations in Thailand, together with OMG Thailand COO Jinnarat Sampuntharat and the executive management team until her successor is named.

As COO of OMD APAC from 2018 to 2020, she scaled a client-centric, digitally-powered and data-led agency model across the region. Joining OMG Thailand in 2014 as a managing partner for its digital practice, Chhaya helped establish OMG’s data and analytics division, Annalect, in the market.

Commenting on her new role, Chhaya said, “Hearts & Science aims to revolutionise connections planning and drive our clients’ business ambitions by combining data-driven insights with the art of creative storytelling. Asia Pacific is brimming with opportunities, and we are committed to harnessing the strong demand for consultative, modular media strategies that align with our clients’ evolving needs.”

She added, “By going beyond traditional media KPIs and fostering strategic partnerships, we’re continuously refining our offerings to create meaningful impact. Together with our clients, we will unlock new possibilities for driving brand growth across the region.”

Meanwhile, Tony Harradine, CEO at OMG APAC, commented, “Expanding the Hearts & Science footprint across a region that is an epicentre for economic expansion, technological innovation, and digital commerce demands a seasoned leader who possess operational experience with a deep understanding of the modern consumer’s priorities and behaviours.”

He added, “Combined with the digital and data expertise needed to help brands effectively engage with their customers across an increasingly complex media ecosystem, we have found that leader in Rochelle, someone who can bring both the ‘heart’ and the ‘science’ to the business.”

Hearts & Science APAC has built a client roster that includes many of the world’s best known global brands including Jaguar Land Rover, Popeye’s, Sanofi, Sony Pictures, Twinnings Teas, and Versuni; as well as regional powerhouse brands such as Bank of New Zealand, the Hoyts cinema chain, DBS Bank, Mamy Poko, Marigold, Rebsico, Hyphens Pharma, and Double Dragon Properties.