Tag: Okta

Singapore – Independent identity provider Okta, Inc. recently introduced its new solution, the Okta Customer Identity Cloud, last November 11. 

Powered by Okta technology Auth0, Okta Customer Identity Cloud is an easy-to-implement and customizable solution that aims to help businesses improve their customer experience while reducing security risks.

“Okta’s Customer Identity Cloud, powered by Auth0, makes it possible to improve the overall experience and keep customers secure at the same time, all while enabling app builders to focus on what is most important–innovating for their customers,” said Eugenio Pace, president of customer identity at Okta.

The solution includes two differentiated use cases for consumer apps and software as a service (SaaS) apps, as well as several product innovations for modern app builders to provide better user experience, reduced risk, and greater developer productivity. 

The Okta Customer Identity Cloud for consumer apps will help organisations streamline registration and login across any device, stack, or platform. It is also expected to contribute to higher customer acquisition and retention, a better experience, and a fuller view of users.

On the other hand, the solution for SaaS apps will help companies get enterprise-ready, onboard new users, and manage authentication across business customers without diverting development resources away from their core product. 

Kim Huffman, chief information officer at TripActions, shared how the solution helped the travel platform’s business. 

“Okta’s Customer Identity Cloud has been critical to our success as we continue to scale and grow globally. It enables an easy, frictionless, and secure experience that’s vital to our customers,” she said.

Okta is a California-based identity and access management company trusted by brands such as JetBlue, Nordstrom, Siemens, Slack, and more in protecting the identities of their workforces and customers.

Singapore – Okta, an identity and access management company, has appointed Celestine Tan to be its vice president of marketing in the Asia-Pacific region. She will be overseeing and leading Okta’s entire marketing function in the region, including end-user, channel and field marketing, and corporate communications.

Prior to Okta, Tan was the vice president of global field and partner marketing at Splunk, where she led an 85-person team and drove end-to-end marketing to generate demand and build the sales pipeline globally.

She has also spent 16 years at Sun Microsystems where she rose through the ranks to become the global vice president of marketing for Sun’s global software unit.

Speaking on her new role, she said, “Many APAC firms have not fully tapped digital identity to secure, modernise and transform their enterprise. I am excited at the prospect of leading a high performing team to navigate the dynamic markets here, bringing Okta’s innovative identity expertise to our fast-growing pool of customers.”

Meanwhile, John Zissimos, chief marketing officer at Okta, commented, “I am thrilled to have Celestine join the team. She brings an incredible amount of experience working in technology companies of all sizes, and will be an invaluable support to our sales leadership as we take our brand and business in the region to the next level.”