Tag: Non-profit organization

Australia – UM Australia has been selected as Canteen’s media agency of record, with effect immediately. UM’s Canteen responsibilities include performance, above-the-line media strategy, planning, and purchasing. The goal in this mandate is to grow supporter numbers in order to reach more young people impacted by cancer. 

The mandate, made effective following Canteen’s recent brand revamp, began with promoting National Bandanna Day and increasing brand recognition. This year is the fundraising event’s 30th anniversary. Over the previous 30 years, it has raised millions of dollars to support young people in finding the friendship, support, and connections they need to overcome the challenges presented by cancer. 

The Canteen will mark the 30th anniversary of National Bandanna Day on Thursday, October 24, 2024. 

Speaking about the appointment, Andrew Clift, managing partner, (House of Performance), UM, said, “To help them find new donors in today’s challenging market Canteen was looking for an agency who can combine performance marketing strategies with a focus on storytelling and community engagement. Paramount to the overall success of the media strategy was finding new ways to engage regular givers as Canteen continues to play a pivotal role in the lives of young people affected by cancer.” 

He added, “A tall ask, but very attainable by taking a holistic approach and leveraging the full portfolio across all paid, earned, and owned media channels. To improve the donor experience we will use UM’s House of Performance framework, which can measure and optimise campaigns from above-the-line (ATL) initiatives through to digital acquisitions.” 

Meanwhile, Janelle Cook, executive director of marketing and fundraising, Canteen, “Canteen is committed to helping young people through a world turned upside down by cancer and UM’s appointment further amplifies our commitment. UM will help bring our mission to life through innovative media strategies and engaging campaigns building Canteen’s efforts to increase fundraising so we can continue our vital work. From early in our discussions, UM’s team demonstrated a passionate commitment to our cause. Coupled with their outstanding strategic insight, media buying and planning nous, this will make for a brilliant partnership. I can’t wait to see what we can achieve together.” 

Lastly, Clift remarked, “UM looks forward to creating innovative work to engage with young people, their families and the wider public and drive positive change.”

United States – Forest Stewardship Council (FSC), an international nonprofit organization dedicated to promoting responsible forest management, has partnered with WE Communications (WE) as its global creative agency.

The partnership between FSC and WE Communications will focus on developing global marketing and communication programs, enhancing brand campaigns, creating impactful content, and engaging consumers and businesses worldwide in responsible forest stewardship. Services include strategic planning, consultation, social media content, and video production.

In a statement, Trevor Armel, Global Marketing Director of FSC, emphasised the critical role that forests play in combating climate change and preserving biodiversity, hence the need for a creative partner with strong strategic capabilities to combat environmental degradation effectively.

Moreover, Armel also expressed full confidence in WE’s ability to support FSC’s mission and enhance its standing as the leading authority on forest stewardship.

Affirming FSC’s trust, Daniel Blank, EMEA Head of Integrated Marketing at WE Communications, said that WE has its full dedication to sustainability and delivering outstanding results. 

Currently, WE’s international borderless experience team has taken charge of FSC’s global program, leading proposal development and providing ongoing support. The team comprises senior leaders from Germany, the UK, and Australia, offering data capabilities, strategic insights, and creative expertise. 

With this collaboration, FSC and WE Communications are poised to make significant steps in their shared mission to protect the world’s forests and combat environmental challenges on a global scale.

New York, USA – Tony Gulisano, the global chief growth officer at The One Club for Creativity has passed away at the age of 70, the non-profit advertising organisation announced. Gulisano passed away in New York on March 25.

Gulisano played a key role in growing international visibility and industry involvement for the nonprofit organisation’s global programming. He helped start and run the club’s ONE School free portfolio program for Black creatives and ONE Production diversity program, as well as its monthly “A Creative Perspective” video series featuring the views of some of the industry’s most interesting and celebrated creatives.

He entered the industry in 1982 with the Clio Awards, where he spent 26 years and served as managing director. After four years of consulting with London International Awards, he joined The One Club in 2015.

In addition, he played a significant role in annual jury selection for The One Show, ADC Annual Awards, and One Asia Creative Awards, and was pivotal in assembling 21 global creative leaders to serve on the club’s latest International Board of Directors, announced last week.

Kevin Swanepoel, CEO at The One Club, said, “Tony was one of the most influential people in the creative community who never looked for the spotlight himself. He was the absolute nicest, most selfless person who never asked for anything except how he could help others, which he did over the past four decades for so many creatives around the world.” 

He added, “I’m very fortunate to have had Tony as a close colleague, trusted confidant and advisor, and very dear friend. Our deepest condolences go out to his family, we will miss him greatly.”

In his honour, The One Club has established the Tony Gulisano Memorial Fund. Donations will go to support the club’s ONE School and ONE Production programs, as well as shared with his family. In addition, The One Club will pay tribute to Gulisano at The One Show 2022 awards ceremony on May 20 during Creative Week in New York, and host an event for the industry to celebrate his life in the summer.

New York, USA – The One Club for Creativity, a global nonprofit organisation whose mission is to support the global creative community, has announced its latest lineup of board members, nine of whom hail from the Asia-Pacific region.

The APAC board members are namely Swati Bhattacharya, creative chairperson at FCB India; Reed Collins, CCO for APAC at Ogilvy; Tay Guan Hin, CCO at BBDO Singapore, and Thomas Hongtack Kim, CCO at RE-BE in Seoul. Other members include Steve Jackson, co-founder at Milk & Honey United; Kentaro Kimura, international CCO and corporate officer at Hakuhodo and founder at Hakuhodo Kettle; Kelly Pon, CCO at BBH China; Jureeporn Thaidumrong, creative chairperson and CCO at GREYnJ UNITED; and Richard Yu, regional CCO at ADK Taiwan.

Board members are responsible for providing input and feedback on the club’s ongoing global programming, elevating The One Show and ADC Annual Awards in rankings in their regions, connecting the club with advertising and design universities and schools, and recommending outstanding candidates to serve as awards judges.

Kevin Swanepoel, CEO at The One Club, said, “One reason The One Club is so prestigious is because of its exceptional Board, an impressive group of the most prominent professionals in our field. This diverse new group of renowned global creative leaders in APAC and Asia will play a key role in furthering our mission to support and elevate the global creative community, and solidify the relevance of our mission in their region.”

The new international board members will work closely with The One Club’s National Board, lead by chairman Glenn Cole, cofounder, creative chairman at 72andSunny Los Angeles, and vice chair Pum Lefebure, cofounder, CCO at Design Army.

The One Club has also appointed board members from Europe, Latin America, Middle East, and Africa as well.

Singapore – Despite early childhood experiences being crucial to the child’s long-term cognitive, social and emotional development, there are still many misconceptions about children’s development in the early years. In retrospect with this current mindset, upstream organisation KidSTART has launched its newest public initiative to highlight the significance of a child’s early years by inviting Singaporeans to reflect on their own early childhood experiences.

The new public initiative, called “A Good Start”, hopes that it will bring out a newfound understanding of the lasting impact the first few years can have on children’s lives and will inspire Singaporeans to take action in supporting children’s holistic development during the preschool ages. Such support is especially critical for children in lower income families.

As part of the campaign initiative, a three-part video series will be released on KidSTART’s social media pages to demonstrate the lasting impact of a parent’s active involvement in their child’s early years. Titled “A Good Start: Heart-to-Heart”, the video series will feature notable parenting influencers as well as KidSTART beneficiaries in intimate conversations alongside their family members about their early childhood years.

In addition, to extend the conversation around the long-term influence of one’s early years, the initiative will also invite Singaporeans from all walks of life to share their personal reflections and experiences of what their parents did in early years that had a lasting impact on them under the hashtag #ThankYouForAGoodStart.

For Rahayu Buang, chief executive officer at KidSTART, they hope that this campaign encourages families across all walks of life to meaningfully connect and engage with their young children, so as to build a strong foundation and provide them with a good start in life.

“At KidSTART, we believe that parents are a child’s first teachers, and what they do for their young children in their early years will greatly impact their holistic development in the long term. As illustrated through the stories shared in A Good Start initiative, small and intentional everyday parent-child interactions such as family meals or bedtime stories will result in significant, lifelong positive outcomes,” Buang said.

Sydney, Australia – The Australian Cancer Research Foundation (ACRF) has appointed creative and technology agency CX Lavender to upgrade its digital marketing endeavors, enabling the not-for-profit organization to put more of its resources into cancer research.

Through the account tender, CX Lavender will manage ACRF’s digital and website activity, and are looking to transform the organization’s digital strategy for the foundation with a focus on improving the donor experience.

In addition, by reworking the digital strategy and approach, ACRF will be able to evaluate all of its digital customer touch-points and optimize communication and engagement with existing and potential donors. CX Lavender will provide digital campaign management, UX and UI design and website development services.

The agency, which was first founded in 1984, provides cancer researchers with the technology, equipment and infrastructure they need to find new and improved ways to prevent, detect and treat cancer. According to ACRF, they wanted to raise the maximum amount of funds by optimizing their digital activity enabling more funding to be directed to pioneering cancer research programs.

Carly du Toit, head of marketing, communications and digital at ACRF, said, “We aim to deliver best in sector digital fundraising. Our partnership with CX Lavender will allow us to put more resources into brilliant research, enabling the foundation to give brilliant minds across Australia what they need to accelerate research outcomes.”

Meanwhile, Clint Bauer, senior partner and head of technology at CX Lavender, commented, “The ACRF has supported and funded vital important cancer research for more than 37 years and we are proud to provide our data, creative and technology expertise to an organization that is committed to a vision of one day reaching a world without cancer.”

Manila, Philippines – In an attempt to break the norm of failing grades equates to the end line of learning, Philippine-baed educational non-government organization Silid Aralan, Inc. (SAI) has partnered with local-based independent creative agency GIGIL to launch a new campaign to encourage academically-challenged students to rediscover their love for learning.

Titled ‘75under75’, the campaign encourages students who have a grade line of 75 and below to join their Ground Zero Program, an educational strategy that customizes their education to their passions, hobbies, and learning style, as well as immerse in supplemental learning methodologies that make underachievers excellent in school.

‘75under75’ draws comparison to well-known lists like from Forbes and Fortune where they publish their most influential and impactful achievers under the age of 40 and so on. For SAI, they would like to focus their resources on helping low-performing public school students, who are the bulk of the student population.

For SAI Founder and Chief Motivation Officer Arcie G. Mallari, uplifting the lives of children and their families requires “malasakit” and excellence. “Poor performing students, especially those who are from underprivileged communities, must be empowered to become not only achievers in school but more importantly productive citizens of our nation,” said Mallari. 

He explained that when education stakeholders work together, transformation in the lives of students happen. 

“Working with children, parents and partners for more than 10 years taught us the importance of having a common goal and of continuously innovating the way we implement our programs,” Mallari added.

As the submission of entries ended last 12 May, the students will be selected to a final list of 75 by a board of judges composed of: Diosdado M. San Antonio, DepEd undersecretary for curriculum and development; Ivan Henares, assistant professor at the University of the Philippines; and Reynaldo Antonio Laguda, president at Philippine Business for Social Progress.

Various individuals from the private sector will also join in the board of judges as well, from Smart Telecommunications, ABS-CBN and Monark Equipment.

Singapore – Essence, a global data and measurement-driven media agency, has announced the launch of Essence Impact, a pro bono initiative that helps non-profit organizations raise greater awareness, attract more donations and recruit new volunteers via their websites to support their causes and effect accelerated change.

Essence Impact was launched in the mid of the COVID-19 pandemic to aid non-profit organizations in their digital transformation, as many historically depended on tentpole physical fundraising events for their operational needs.

Included in the initiative is eligibility for charities for Google Ad Grants which provides up to US$10,000 per month of in-kind search advertising. The agency will also help the organizations in setting up, managing, and optimizing their advertising campaigns to drive traffic to their websites. The Essence team comprises diverse employees who volunteer and contribute to the initiative in roles including business development, client services, marketing, media activation and project management.

Essence-Impact-Digital-Transformation-APAC-Non-Profit-Persons
(Left) Matt Holland, Associate Vice President, Client Services, APAC at Essence; (Right) Monica Bhatia, Senior Vice President, Client Partner, APAC and Managing Director, Singapore at Essence

For Monica Bhatia, senior vice President and client partner for APAC and managing director for Singapore at Essence, they believe in using their abilities for social good and that we have a responsibility to make the world a better place, which falls under Essence’s mission to make brands more valuable to the world.

“With Google Ad Grants and Essence Impact, we are delighted to help non-profits transform and accelerate their efforts in the pandemic and beyond, while providing our teams with opportunities to learn new skills and give back to society,” Bhatia stated.

Meanwhile, Matt Holland, associate vice president of client services for APAC at Essence, who leads Essence Impact in the region, said, “It has been challenging times for charities amid COVID-19 and its resulting lockdown restrictions, as the organizations have not been able to carry out their usual fundraising events. Essence Impact is supporting charities to help drive increased awareness, donors and volunteers online, as the organizations pivot their activities to be more digitally-led.”

Essence aims to roll out Essence Impact across APAC and globally via its network of offices.

Auckland, New Zealand – In an attempt to drive the message across the growing issue of plastic pollution across our oceans and seas, the New Zealand arm of non-profit organization World Wide Fund for Nature (WWF) has released a new campaign alongside creative agency Colenso BBDO to visualize the issue of microplastic pollution.

WWF New Zealand has released new perspective pictures of said issue through underwater photography. At first glance, the resulting images appear to be star systems, but on closer inspection, it’s revealed that the ‘stars’ are actually microplastics suspended in water.

The campaign is released as new studies have suggested that eight million tons of plastic pollution end up in the ocean each year, breaking down into tiny bits to become microplastics. This then ends up in our food systems, where it is estimated that people are ingesting around 5 grams of plastic a week.

“There’s a general awareness of microplastics in the ocean, but what we wanted to do was help people grasp the unbelievable scale of the pollution. It’s only when Kiwis really see the size of the damage being done that we’re motivated to act,” said Simon Vicars, executive creative director at Colenso BBDO.

Meanwhile, Livia Esterhazy, CEO at WWF New Zealand commented, “These images are hauntingly beautiful, and yet, it is when we look up close we discover the horror we have created. From the Mariana Trench to Mount Everest, there is not a single place on Earth untouched by plastic pollution. 

She added, “Most of this plastic was designed to be used only once, but will remain for generations. We hope, by seeing the sheer scale of the problem, people will be inspired to take action and help us ‘Stop Plastic Pollution’.”

WWF New Zealand’s nationwide ‘Stop Plastic Pollution’ campaign is asking New Zealanders to help call on their government to introduce a global, legally binding, agreement to stop plastics polluting their oceans.