Platforms Featured Southeast Asia

Tokopedia adds more ways for Muslims to carry out worship through new ‘Cash Waqf’ feature

Jakarta, Indonesia – Tokopedia has launched the ‘Cash Waqf’ feature, a charitable endowment digital feature to give Muslims in Indonesia more ways to carry out their worship. The feature is part of its Tokopedia Salam ecosystem – a channel for halal-certified and Muslim-friendly products and services.

The new feature enables users to donate money helping accelerate halal economic development. This is created in collaboration with several institutions, including the Indonesian Waqf Board (BWI), Dompet Dhuafa, and Rumah Zakat. 

Director of public policy and government relations at Tokopedia, Astri Wahyuni, said that the role of technology is becoming increasingly crucial in facilitating various aspects of people’s lives, including carrying out worship. 

“Starting from Rp.10,000, now anyone can help improve the welfare of others through the Cash Waqf feature on Tokopedia,” Wahyuni said.

“We hope that this feature can make it easier for people to share their kindness, especially during Ramadan, as well as to encourage digital equalization of the sharia economy in Indonesia,” added Wahyuni. 

Meanwhile, Chairperson of the BWI Implementing Body, Prof. Dr. Ir. H. Mohammad Nuh, DEA, shared, “Apart from being a form of worship, cash waqf has a socio-economic function and role, especially in building the country’s economic independence. This has become easier through collaboration between BWI and digital platforms such as Tokopedia. It is also in line with the direction of digital transformation that we are promoting. “

“Digital platforms such as Tokopedia play an important role in socializing the halal industry as well as encouraging waqf literacy in Indonesia. Hopefully, this initiative can accelerate the development of the sharia economy in order to strengthen national resilience,” said Ventje Rahardjo, the executive director of the National Committee for Sharia Economics and Finance (KNEKS).

The presence of the Cash Waqf feature is also a form of the platform’s support for the National Movement for Cash Waqf (GNWU) initiated by Indonesia’s government.

Besides ‘Cash Waqf’, the platform also has other charity features in Tokopedia Salam, such as Donation, Zakat, and Fidyah, as well as Charity Box, and Qurban.

Platforms Featured Southeast Asia

Canadian specialty entertainment platform MuslimKids.TV launches in Indonesia

Jakarta, Indonesia – MuslimKids.TV (MKTV), a Canada-based entertainment platform focused on delivering Muslim-oriented entertainment and content for Muslim families, has officially launched in Indonesia. This comes after the success it has seen in Canada, the United States, United Kingdom, Australia, and Malaysia.

With more than ten thousand videos, games, eBooks, and do-it-yourself (DIY) content, MKTV celebrates Muslim values and faith from a child’s perspective.

The launch was facilitated last 19 March by Indonesia’s Minister of Tourism and Creative Economy Sandiaga Uno, Canadian Ambassador for Indonesia and Timor Leste Cameron MacKay and Consul General of The Republic of Indonesia in Toronto, Canada Leonard F. Hutabarat.

“I’m so pleased that Canada’s Muslim Kid’s TV (MKTV) is now available to audiences in Indonesia. Freedom of religion and expression helps to drive creativity and innovation, enabling a Canadian company from Edmonton, Alberta, to create a platform to celebrate and promote Muslim culture around the world,” MacKay stated.

He also noted that the launch also initiated a collaboration agreement with Garis Sepuluh and other Indonesian content developers “to showcase Indonesian talent to a global audience, facilitate knowledge transfer, and deliver top-quality child and family-friendly entertainment.”

Meanwhile, Hutabarat commented that the most important thing for Muslim Kids TV is to invest in Indonesia in producing animated films with selected local partners that promotes history, cultural and local wisdom. 

“I also hope that Muslim Kids TV could engage with Indonesian universities that have the best animation programs. This means that Indonesia should take advantage of Canada’s strength in animation to enable technology transfer in the animation industry and give opportunities to young Indonesian talent,” Hutabarat stated.

He added, “Indonesia is home to the largest Muslim population in the world with more than 225 million potential customers. MKTV hopes that its presence in Indonesia can help develop the digital creative industry that the Indonesian government has been promoting. The strong partnerships being developed by MKTV and local production companies align well with the Canada-Indonesia Comprehensive Economic Partnership Agreement.”

MuslimKids.TV is accessible for the Indonesian market through partnerships with Indonesia’s largest mobile providers and mobile wallets including XL Axiata, Indosat, Tri, Telkomsel and OVO for mobile financial services.

For Michael Milo, CEO of MKTV, their Indonesian presence responds to the greater need for Muslim-oriented content, as the content should be safe to be viewed by Muslims and abides by their faith.

“What we found is that Muslim parents whether in Indonesia, Canada or in any other parts of the world want Muslim values reflected in the media they provide for their children. We took up the opportunity and are now the category leader with a large and loyal following in over 60 countries. It is a major milestone for us to launch in Indonesia, the country with the highest Muslim population,” Milo explained.

Meanwhile, Flordeliza Dayrit, co-founder and COO of MKTV said that while they may not be able to compete with large streaming platforms like Disney+ and Netflix, MKTV aims to address the faith and culture of Islam among Muslim children.

“We know from our audience this is tremendously meaningful. We produce about 40% of this content ourselves. We also offer a platform to upcoming producers from Muslim countries to tell local stories. This is something that Disney+ and Netflix are not doing, especially when it comes to faith-based content,” Dayrit said.

MKTV is affiliated with TEC Edmonton, the technology accelerator of the University of Alberta, and is in the works to bring Canadian stories on the platform as well, as they have tied partnerships with Canadian producers and distributors including 9Story Distribution, CBC & Radio-Canada Distribution, Gumboot Kids Media, Lofty Sky Entertainment and Snow Angel Films.

Platforms Featured Southeast Asia

airasia’s Muslim-friendly biz unit IKHLAS launches new e-commerce platform

Kuala Lumpur, Malaysia – IKHLAS, the Muslim-friendly business line under airasia, has announced a new e-commerce platform called ‘Shop with IKHLAS’ in response to the growing demand of Muslim customers in the online market.

Through the platform, Muslim users can choose from a wide range of products from praying mats and amenities, dry food, and pre-packaged meals, as well as halal fresh meats, beauty, health supplements, books, and Islamic art, garments, merchandise, and much more.

With the initial launch of the e-commerce platform, IKHLAS is offering a 10% discount on products in Shop with IKHLAS from 15 – 31 March 2021.

“We are thrilled to introduce this marketplace on our site, focusing on Muslim friendly products. Most importantly, we are pleased to be supporting local businesses through this platform so we can continue helping them to stay afloat during these challenging times,” said Ikhlas Kamarudin, head of IKHLAS.

‘Shop with IKHLAS’ is also running a Mystery Box campaign for a limited-time only from 20 March – 30 April 2021. Twenty (20) lucky winners will stand a chance to receive a Mystery Box prize worth RM300 each. Customers can enter the draw by posting an unboxing video of any products or services purchased via IKHLAS’s website on their Instagram with their own hashtag and tagging IKHLAS and five (5) friends and share why they use IKHLAS’s products and services.

“The launch of ‘Shop with IKHLAS’ is timely with Ramadhan around the corner and we aim to be a one-stop Muslim-friendly lifestyle platform that provides affordable products and services for the Muslim community nationwide,” Kamarudin added.

Every purchase in the e-commerce platform will a portion of the sales be donated to its Sadaqah service and will be used to purchase basic necessities for people in need nationwide.