Tag: Momentum Energy

Melbourne, Australia – As the city of Victoria emerges from its lockdown due to COVID-19, energy provider Momentum Energy has rolled out its newest campaign with creative agency Havas Media, which ‘takes over’ Flinders Street Station with human-sized ‘bottles of happiness’.

The campaign encourages Melbourne commuters to ‘Get Happy’, created by Momentum Energy’s in-house creative team, in which the human-sized bottles contain happiness-inducing content at Flinders Street Station, supported across multiple touch points including radio, OOH, online video, digital and social.

Said bottles are classified to the following: one jar contains ‘wishing stars’ that come with a ‘supanova-free guarantee’. Meanwhile, the second is a party pack of brightly colored ‘rainbow seeds’ for those who’d like to grow their own organic, full-spectrum rainbow, and lastly, the third is an 80% unicorn and 20% acrylic blend of ‘warm fuzzies’ to provide relief from 2021.

Furthermore, the campaign will take on a digital form where through bespoke display medium rectangle ads (MRECs) the designs of the human-sized bottles and their corresponding creative content will be shown to ‘spark joy’ as well as social content showcasing how people can make their own DIY ‘bottles of happiness’ at home.

According to the company, they believe that Australians not only deserve a boost of happiness as they venture out again, but that their choice of power company should make them feel good too.

Kate Lightfoot, creative lead at Momentum Energy stated, “We’re stoked to welcome people back to the city with these giant jars of imaginary nonsense. Walking around them makes you feel like a kid again and they’re an impactful reminder that Momentum is here to help Victorians get happy.”

The human-sized bottles are designed to evoke a delightful sense of childlike wonder and excitement, while reminding passers-by they can get similar happy vibes from their choice of power company.

Meanwhile, Sarah Cook, associate account director at Havas Media Melbourne, commented, “Our timing with the station domination is impeccable. It’s a great feeling to help spread some happiness and bring a smile to everyone venturing out via Flinders Street Station and reclaiming the love for our city.

Australia – Energy provider Momentum Energy in Australia has appointed anew Havas Media, the media arm of the global marketing and communications group Havas, as its media partner. The move follows a four-year relationship.

In addition to Havas’ responsibility in handling Momentum Energy’s conversion rate optimization (CRO) and media, the remit will now include data solutions and analytics. Through this, it will be using the same team to drive CRO, analytics, and media out of a single agency, allowing Havas to create and deliver more efficient data-driven marketing strategies.

Claire McClelland, Momentum Energy’s marketing lead, commented, “We love working with the team at Havas. They have been an awesome support for us, especially through the last crazy year of lockdowns. They’re a super capable team who we really value.”

Meanwhile, Naomi Johnston, the general manager at Havas Media Melbourne, said they are thrilled to continue the close relationship with Momentum that they have shared over the last four years. 

“We truly see ourselves as an extension of the marketing team and are excited to continue working together to challenge the energy category through the smart use of data and application of efficient tech strategies that continue to deliver business results,” said Johnston.