Platforms Featured Southeast Asia

SG multi-currency mobile wallet YouTrip inks partnership with Visa

Singapore – YouTrip, Singapore’s multi-currency mobile wallet has forged a partnership with Visa, to accelerate its expansion to the rest of Southeast Asia, starting with Malaysia and the Philippines. 

Currently operating in Singapore and Thailand, the partnership comes a year after YouTrip’s first regional expansion to Thailand in partnership with Kasikornbank, one of Thailand’s largest banks. 

YouTrip believes the new partnership presents an opportunity to solve a unique pain point for Southeast Asian travelers, with regional travel poised to be the first step towards international travel recovery. 

“Unlike regional travel in other parts of the world such as Europe or the United States of America, traveling within Southeast Asia requires multi-currency spending. Coupled with the year-long pent up demand for travel and cross-border payment, this puts YouTrip in good stead for further expansion,” said the company in a press statement.  

It added, “Leveraging on Visa’s global network of 70 million merchant locations worldwide, YouTrip aims to enable Southeast Asia travelers with access to cross border payment solutions such as wholesale exchange rates and no foreign currency transaction fees in over 150 currencies.” 

YouTrip looks to Malaysia and the Philippines as the next potential markets in the next six to 12 months, where the company, referring to a PwC report, said both countries are two of the fastest-growing Southeast Asian countries in mobile payment adoption. 

Caecilia Chu, co-founder, and CEO of YouTrip shared, “Our partnership with Visa will enable our continued growth to drive the next generation of payment innovation of cross border payments. We are incredibly excited for the opportunities ahead to serve millions of consumers in Southeast Asia and empower them with the solutions they deserve.”

Kelvin Lam, regional general Manager of YouTrip, added, “In a short span of two years, we have established YouTrip as a leading multi-currency wallet in both Singapore and Thailand. With our strong foundation, we look forward to combining our market-winning expertise along with Visa’s payment innovations to the rest of Southeast Asia, starting with Malaysia and Philippines,” 

Meanwhile, Visa’s Head of Digital Partnerships for Asia Pacific Matt Wood commented, “We are excited to work with YouTrip across Southeast Asia to provide consumers and businesses with a multi-currency payment solution that is ideal for international eCommerce and cross-border travel. Together, we look forward to bringing faster, safer, and more convenient digital payments to people across the region.”

Platforms Featured Southeast Asia

EZ-Link, one of SG’s first contactless payments, endeavors in major rebranding

Singapore – EZ-Link, one of the first to offer prepaid card payment in Singapore, has taken a major rebranding, at the same time, unveils new app enhancements to go in tandem with its new brand identity.

The branding comes as EZ-Link marks its 18th year in the market, having started in 2002. The product now carries the new brand direction “For Life’s Little Wins” to underscore the brand’s mission of “eliminating hassle and enabling possibilities for customers in their ‘little’ daily financial routines.”

For the new direction, the company has adopted a new logo and refreshed both its corporate website and EZ-Link app.

Still sporting the same cool colors of blue and green, the new logo now takes a brighter palette with a cleaner font – breaking off of the old one’s edgy typeface.

EZ-Link’s old (above) and new logo (below)

The more striking and almost neon hue is now adapted to both its website and app. The brand’s app also used to display sharp-edged navigation boxes, whereas, in the new one, edges have been carved and assigned more pastel hues.

The company’s old (left) and new (right) website

The company said the new visual identity “reflects [its] renewed focus on digital transformation, while still maintaining key elements that have become strongly associated with the brand.”

EZ-Link’s old app

For the past 18 years, EZ-Link has been a trusted local brand and an integral part of many Singaporean’s daily lives. However, a lot has changed since we launched the first EZ-Link card almost two decades ago. Consumers’ lifestyles have evolved and the world is set on its path to a digital future

Nicholas Lee, CEO at EZ-Link

To kick off the brand refresh, EZ-Link has launched its enhanced mobile EZ-Link Wallet, which is now integrated with EZ-Link’s Rewards program. 

Introduced at the start of this year, the EZ-Link Wallet can be used at local merchants that accept e-payments via the Singapore Quick Response Code (SGQR), Singapore’s unified QR label.

With the integration, users are offered a new avenue to earn and accumulate points that can be redeemed for benefits from over 200 EZ-Link Rewards merchants. Similar to EZ-Link card transactions, every S$0.10 spent on the EZ-Link Wallet will earn one point.

In addition, Android and iOS users can now top-up their EZ-Link cards anytime and on the go via the EZ-Link Wallet, and receive direct cashback and reward credits in their accounts when they spend with the e-wallet.

With the latest upgrade, EZ-Link said it aims to deliver a more seamless and rewarding experience for users’ transport and retail transactions. 

Lee said, “As we push forward in our digitalization journey, we must always put people at the heart of our innovation. This is in line with our new brand direction, which is rooted in the belief that our everyday life is lived in small moments that can be turned into little wins.”

In accordance with its branding move and to better differentiate its offerings, EZ-Link’s new and existing products will now be housed under three sub-brands: EZ-Link Rewards, EZ-Link Wallet, and former EZ-Pay, EZ-Link Motoring, which is the brand’s upcoming solution for electronic toll and parking payments.