Tag: Misleading ads
CCCS orders water filtration brand Purexygen to remove misleading claims, review marketing practices
In a statement by the CCCS, the competition watchdog had mentioned that it had issued warnings to Purexygen and its directors regarding the unfair practices. CCCS will take action if Purexygen or their directors breach the undertakings or engage in any other unfair practices.
The Advertising Standards Council of India released the guidelines in response to the growing number of misleading ads on the virus.
The UK authority rules that the ads breached its code, appearing as "misleading" and "exaggerated."
Misleading ads in India's digital space is now up for official monitoring as the country's Advertising Standards Council extends regulation to digital ads.
