Tag: Mindshare
GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to international financial services provider Allianz Group to service the account on both a global and market-by-market basis.
Mindshare, the media services company that is part of GroupM and WPP, and sustainability platform decarbonising media and advertising Scope 3 joined forces to create a bespoke emissions scorecard that helps clients understand the carbon emissions of their digital media campaigns.
SeenThis proprietary adaptive streaming technology actively reduces the amount of data required to deliver content, eliminating ‘data waste’ - data transferred unnecessarily, not "consumed".
As a flagship agency from GroupM, Mindshare’s expertise, creativity, and strategic vision will help steer the Maruti Suzuki brand towards a faster lane of growth and success, operating from its Gurgaon office.
With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.
In his new role, Sidharth Parashar will be focusing on enhancing Mindshare’s investment strategy across local markets.
WPP’s media services company Mindshare has announced new leadership appointments in APAC, specifically in Singapore and Vietnam.
The renewed mandate will see Mindshare China provide media planning and buying services for the beverages business.
EssenceMediacom is designed to power client growth globally with an agile response to a rapidly evolving media landscape.
Following the unveiling of Mindshare's new brand proposition 'Good Growth', the agency has also announced several new leadership appointments.
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