Australia – Moose Toys, an Australian toy maker, has announced a partnership with popular YouTuber MrBeast to co-create an entirely new brand, and is slated for launch on the fall of this year.

Jimmy Donaldson, who goes by the name of MrBeast, is the most subscribed YouTube creator worldwide and now has over 234 million subscribers.

For the new merch lineup, Moose Toys notes that the lineup will capture the ferocity of the globally recognizable bright blue and fuchsia panther logo that is the signature of MrBeast’s brand. 

Moreover, it will represent a fusion of primal predators and will include collectibles and action figures in a variety of scales, authentic designs, quality finishes and color combinations.

Paul Solomon, CEO at Moose Toys, said, “This will be the most anticipated launch of the year. MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after. We’re incredibly honored he entrusted Moose as a partner and co-creator.”

Singapore – Popular coffee chain Starbucks has announced its collaboration with global mass media company Walt Disney to release Disney-inspired merchandise and stylish lifestyle accessories aiming to inspire a sense of shared nostalgia that resonates with all ages.

Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.

Starring fan-favorite Disney characters such as Mickey and Friends, Chip ‘n Dale, Dumbo, Stitch and Angel, the Starbucks’ ‘Relive the Magic Together’ series features  an array of 15 different drinkware designs and six lifestyle accessories. The drinkware range features mugs, reusable cups, and tumblers, whilst the lifestyle accessories include reusable tote bags, umbrellas, and pins.

The new themed collection will be available across 15 markets, spanning Australia, Brunei, Cambodia, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan, Thailand, and Vietnam. 

Samuel Fung, vice president of product and marketing at Starbucks Asia Pacific, said “Our “Relive the Magic Together” merchandise speaks to Starbucks mission to strengthen human connection with elements of fun and imagination. This collection is poised to touch the hearts of fans of all ages. The possibilities of striking human connections over the everyday ritual of drinking coffee, rooted in our iconic Starbucks Experience, are truly limitless.”

“We wanted to creatively reimagine how some of our favorite Disney characters might enjoy moments of friendship together – perhaps even taking the time to cheers over a cup of coffee! By weaving together memorable Disney characters with Starbucks style and messages of forging genuine connections, we hope our designs brighten your day, bring comfort and happiness, and warm the hearts of people of all ages”, he added.

Manila, Philippines – BLCKBOX, the official apparel and merchandise division of esports company Tier One Entertainment, has launched its first flagship store in the Philippines located at Quezon City in Metro Manila. 

Said flagship store aims to emulate its online success by pushing the brand as a leading esports fashion brand in the local and global market. The store opened on December 15.

BLCKBOX has been an ever-present fixture in its events, and also in various conventions and gatherings throughout the year, including CONQuest Festival 2022, ESGS 2022, and the Mobile Legends Professional League Philippines (MPL-PH) playoffs among others. 

The launch will include the Day One collection which commemorates the 5th year anniversary of Tier One Entertainment. This collection will be an annual release showcasing the history of Tier One Entertainment and provides an opportunity for the fans to be immersed in the culture and iconic moments of Tier One.

Other fresh drops at the store launch include the SIBOL 2022 line, a new BLCK cap, and the MLBB Championship Jersey. The launch will also feature a freedom wall where fans can leave words of encouragement for Blacklist International’s Mobile Legends team before they compete at the M4 World Championship.

Tier One’s first merch offering dates back to Electronic Sports and Gaming Summit (ESGS) 2019, where they released their first limited collection called the ‘FIRST DROP’, which paved the way for a new business venture for Tier One Entertainment. 

In June 2021, BLCKBOX marked its official launch in the e-commerce space through Lazada and Shopee. This established BLCKBOX’s presence as a new gaming lifestyle brand, providing fans with high-quality fashion items for gamers.

Tier One recently unveiled its Web3 incubator programme ‘ALLIANCE’, as well as partnering with Bent Pixels Asia to help creators develop monetisation strategies.

Sydney, Australia – Global commerce platform Shopify and global audio streaming platform Spotify have entered a strategic partnership that allows music artists to expand beyond music and traditional merch to build fully realized brands, all with the capabilities of both platforms in their own specialities.

Using the Spotify channel, artists can introduce products to the place where listeners and fans are already engaging with their music most. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and seamlessly showcase products of their choice directly on their Spotify profiles, making it easy for fans to browse and purchase. 

Said feature period is currently in beta testing, and is available to users across Australia, Canada, New Zealand, the U.K., and the U.S.

“Shopify is already powering the online stores of local and international acts, and the Spotify integration will further empower Aussie and Kiwi artists to showcase their unique talent, brand or creativity, and engage their fans even more effectively,” said Shaun Broughton, managing director for APAC at Shopify.

With Shopify, artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints that not only include leading social and entertainment channels and marketplaces, but now one of the most popular audio streaming services in the world.

“For new artists, Shopify is an easy-to-use, all-in-one commerce platform to start, grow and manage their brands. For artists with large followings and pre-existing businesses, Shopify’s world-class infrastructure effortlessly handles high volumes of traffic, key sales moments, and highly anticipated product drops,” Shopify said in a press statement.

Kuala Lumpur, Malaysia – The global pandemic has significantly affected air travel and with restrictions still in effect, Malaysia Airlines has decided to bring its inflight cabin experience to its customers’ doorsteps, making the exclusive premium inflight products available at the airlines’ flagship e-retail store Temptations.

The airline’s flagship e-retail store offers customers the flexibility to shop for Malaysian Hospitality (MH) merchandise and duty-free items from the comfort of their homes, with delivery of products available around the world.

Through Temptations, the airline’s patrons can now purchase exclusive pajamas set, amenity kit and duvet, that were only available onboard to its premium passengers.

Malaysia Airlines’ exclusive inflight products includes the Business Suite amenity kit, which is made in partnership with London-based handcrafted luxury leather goods brand, Aspinal, and is available for sale at RM99. It contains an impressive array of travel essentials, such as PAYOT’s skin and body range that includes the Lip Balm and the luxe Hand and Body Lotion.

Meanwhile, its dual-tone Business Class duvet is priced at RM110. It is made from a blend of cotton and polyester featuring the airline’s iconic Wau Bulan, a snuggle buddy for customers during travel. The airline will also be bringing to Temptations its premium and limited-edition Business Suite Pajamas Set at RM119. The set comes with a zip-up top, pants, eye mask, as well as socks, and slippers packed in a reusable tote bag.

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Lau Yin May commented that they are delighted to offer their exclusive Malaysia Airlines’ Business Suite and Business Class merchandise online in the pursuit of bringing the Malaysian Hospitality experience closer to the customers.

“Everyone from all walks of life who miss flying with us will now have a chance to re-create their flying experience with our best cabin merchandise at home. Rest assured that these items are all new and ready stocks. We hope that by making these signature items available, our customers can reminisce their happy memories of flying with us as we look forward to welcoming them on board for their Fly Malaysia experience again soon,” said Lau.

Singapore – NME, a British music magazine that has expanded its reach in Asia, has announced the launch of NME Shop, a one-stop shop for music-related items, including official merchandise, vinyl records and music studio equipment.

Targeted primarily to the Singaporean, Malaysian and the Philippine market, items in the NME shop are curated by NME Asia’s members for regional and user preference.

Official merchandise sold in the shop include exclusive NME-branded merchandise and also band-themed items, including those from celebrities such as David Bowie, Black Sabbath, Daydreamer and Blondie.

Vinyl records and cassette tapes of official music releases are also available, from international celebrities such as Billie Eilish and The 1975, to Singapore-based artists such as The Observatory.

For music producers, equipment such as CD turntables, speakers, launchpads, and headsets are also available for purchase in the online shop.

“Since 1952 NME has been a musical tastemaker. It’s now grown into a global media powerhouse committed to creating and curating content, products and experiences essential to fans of music and pop culture today. We’re now extending our iconic tastemaking to physical music products, festival merch, and music gear to delight music lovers in Asia,” said Meng Ru Kuok, CEO of NME parent company BandLab Technologies.