Categories
Platforms Featured Global

Shopify meets Spotify: latest partnership introduces ‘virtual merch table’ for artists

Sydney, Australia – Global commerce platform Shopify and global audio streaming platform Spotify have entered a strategic partnership that allows music artists to expand beyond music and traditional merch to build fully realized brands, all with the capabilities of both platforms in their own specialities.

Using the Spotify channel, artists can introduce products to the place where listeners and fans are already engaging with their music most. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and seamlessly showcase products of their choice directly on their Spotify profiles, making it easy for fans to browse and purchase. 

Said feature period is currently in beta testing, and is available to users across Australia, Canada, New Zealand, the U.K., and the U.S.

“Shopify is already powering the online stores of local and international acts, and the Spotify integration will further empower Aussie and Kiwi artists to showcase their unique talent, brand or creativity, and engage their fans even more effectively,” said Shaun Broughton, managing director for APAC at Shopify.

With Shopify, artist-entrepreneurs have access to an all-in-one commerce platform to manage their brands across multiple touchpoints that not only include leading social and entertainment channels and marketplaces, but now one of the most popular audio streaming services in the world.

“For new artists, Shopify is an easy-to-use, all-in-one commerce platform to start, grow and manage their brands. For artists with large followings and pre-existing businesses, Shopify’s world-class infrastructure effortlessly handles high volumes of traffic, key sales moments, and highly anticipated product drops,” Shopify said in a press statement.

Categories
Marketing Featured Southeast Asia

Malaysia Airlines brings premium inflight cabin experience to customers via online merch

Kuala Lumpur, Malaysia – The global pandemic has significantly affected air travel and with restrictions still in effect, Malaysia Airlines has decided to bring its inflight cabin experience to its customers’ doorsteps, making the exclusive premium inflight products available at the airlines’ flagship e-retail store Temptations.

The airline’s flagship e-retail store offers customers the flexibility to shop for Malaysian Hospitality (MH) merchandise and duty-free items from the comfort of their homes, with delivery of products available around the world.

Through Temptations, the airline’s patrons can now purchase exclusive pajamas set, amenity kit and duvet, that were only available onboard to its premium passengers.

Malaysia Airlines’ exclusive inflight products includes the Business Suite amenity kit, which is made in partnership with London-based handcrafted luxury leather goods brand, Aspinal, and is available for sale at RM99. It contains an impressive array of travel essentials, such as PAYOT’s skin and body range that includes the Lip Balm and the luxe Hand and Body Lotion.

Meanwhile, its dual-tone Business Class duvet is priced at RM110. It is made from a blend of cotton and polyester featuring the airline’s iconic Wau Bulan, a snuggle buddy for customers during travel. The airline will also be bringing to Temptations its premium and limited-edition Business Suite Pajamas Set at RM119. The set comes with a zip-up top, pants, eye mask, as well as socks, and slippers packed in a reusable tote bag.

Group Chief Marketing and Customer Experience Officer of Malaysia Airlines Lau Yin May commented that they are delighted to offer their exclusive Malaysia Airlines’ Business Suite and Business Class merchandise online in the pursuit of bringing the Malaysian Hospitality experience closer to the customers.

“Everyone from all walks of life who miss flying with us will now have a chance to re-create their flying experience with our best cabin merchandise at home. Rest assured that these items are all new and ready stocks. We hope that by making these signature items available, our customers can reminisce their happy memories of flying with us as we look forward to welcoming them on board for their Fly Malaysia experience again soon,” said Lau.

Categories
Platforms Featured Southeast Asia

UK-based music mag NME opens online pop music store for SEA fans

Singapore – NME, a British music magazine that has expanded its reach in Asia, has announced the launch of NME Shop, a one-stop shop for music-related items, including official merchandise, vinyl records and music studio equipment.

Targeted primarily to the Singaporean, Malaysian and the Philippine market, items in the NME shop are curated by NME Asia’s members for regional and user preference.

Official merchandise sold in the shop include exclusive NME-branded merchandise and also band-themed items, including those from celebrities such as David Bowie, Black Sabbath, Daydreamer and Blondie.

Vinyl records and cassette tapes of official music releases are also available, from international celebrities such as Billie Eilish and The 1975, to Singapore-based artists such as The Observatory.

For music producers, equipment such as CD turntables, speakers, launchpads, and headsets are also available for purchase in the online shop.

“Since 1952 NME has been a musical tastemaker. It’s now grown into a global media powerhouse committed to creating and curating content, products and experiences essential to fans of music and pop culture today. We’re now extending our iconic tastemaking to physical music products, festival merch, and music gear to delight music lovers in Asia,” said Meng Ru Kuok, CEO of NME parent company BandLab Technologies.