Tag: Mercedes-Benz
![[Campaign] The Art of Arrival TDWP 2](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-The-Art-of-Arrival-TDWP-2.jpg)
New York City – Mercedes-Benz has staged a cinematic luxury collaboration with The Devil Wears Prada 2, placing the Mercedes-Maybach S-Class at the centre of a global campaign titled “The Art of Arrival”. The activation positions the vehicle as the designated ride for Miranda Priestly, reframing arrival...
Singapore — Mercedes-Benz Singapore has named Allison Worldwide as its new strategic communications partner, reinforcing the brand’s commitment to deepening cultural relevance and customer engagement in one of Asia’s most competitive luxury markets. The partnership spans earned media, influencer engagement,...
Mercedes-Benz Thailand has partnered with creative agency TeamXThailand (BBDO Bangkok) to unveil its latest campaign that sheds light on the inspiration behind the discovery of a beloved Thai name, ‘Benz’.
During her tenure, Zhang and her team generated significant momentum, achieving a robust double-digit growth in both sales and customer services.
The automaker hopes to encourage more car manufacturers to follow.
Mercedes-Benz Hong Kong launched their newest electric car model with the ‘Electrical Jukebox’, a multisensory, innovative campaign.
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