Tag: Menu

Kuala Lumpur, Malaysia – MBCS, the media-fuelled creative content practice within the IPG Mediabrands network, has announced its latest campaign to launch the new Pizza Hut’s Melts Burger.

The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.

Mun Tuck Wai, executive creative director at MBCS said, “A pizza brand that is now into burgers… say what?! This mash up is a truly unique combination, and we want to showcase Pizza Hut’s innovative spirit. The Melts Burger is new, cool, and easy for those on the go. Ideal for Gen Z’s and their active lifestyle. The video elements and song capture this modern spirit of youth on the move and shows how you can have the best of a pizza and burger all rolled into one.”

Meanwhile, Emily Chong, chief marketing officer at Pizza Hut Malaysia said, “Pizza Hut is known for leading the way in trend-setting ideas and products, and this is an evolution of that. Eating a burger, while delicious, can sometimes be a messy affair. The Melts Burger offers the perfect combination with the best of both worlds shining through – crunchy, cheesy, loaded – who says you can’t have it all?”

For a limited time only, the Melts Burger is available at a special price of RM0.99 with the purchase of selected drinks or sides.

Hong Kong – 7-Eleven, in its effort to keep pace with consumer demand for healthier food choices, has added two vegan-friendly meals from flash-frozen foods brand OmniEat to its range of meal solutions. 

In Hong Kong, much like globally, vegan and vegetarian options are growing in popularity in restaurants and are gradually becoming part of people’s lifestyles. However, according to the convenience store chain, such food options are still not very convenient to find, much less, selections that are available around the clock.

The two new additions are the Spicy Thai Basil OmniPork with Jasmine Rice and Thai OmniPork Stir-Fried Noodles. Both dishes are made using OmniPork, a plant-based “pork,” which is much lower in saturated fat and calories than real pork, offering higher levels of fibre, calcium and iron.

The Spicy Thai Basil OmniPork with Jasmine Rice is a combination of high-protein Omnipork and half a cup of mineral-rich vegetables, including basil and asparagus beans, while the Thai OmniPork Stir-Fried Noodles comprises aromatic noodles and a generous helping of Gai Lan, which is rich in iron and calcium.

According to 7-Eleven, the meals contain no cholesterol, are free from antibiotics and hormones, are cruelty-free, and are without preservatives and MSG.

The meals are now available at a special limited offer price of HK$30 per pack.

Singapore – The Singaporean branch of Philippines-grown restaurant brand Jollibee has decided to spruce up its menu, by bringing its local take of the dish Nasi Lemak.

Nasi Lemak, which has its origins in Malay cuisine, consists of fragrant rice that has been soaked in coconut milk and cooked with Pandan leaf that gives it its distinct flavor. It is a staple favorite in neighboring countries Singapore, Thailand, Indonesia, and even Philippines; each having its unique take on the dish.

The Nasi Lemak dish is a variant to Jollibee’s signature meal consisting of “Chickenjoy.” Instead of the usual rice, the new dish will be served with traditional Nasi Lemak sides: coconut rice, hot spicy sauce Sambal, small fried anchovies called Ikan Bilis, and cucumber slices.

https://www.facebook.com/JollibeeSG/posts/3404371049608915

As per usual, customers can order the chicken either in original or spicy flavor. The meal’s starting price is at S$5 and can be ordered via in-store or food delivery apps.