Tag: Media measurement

Singapore – Digital media measurement software platform DoubleVerify has announced a new solution called ‘DV Campaign Automator’ catered to Google Campaign Manager 360. This allows businesses to streamline the campaign trafficking process: from campaign creation and settings adjustments, to tag management, billing and reporting, as well as removing manual, repetitive touch points that can hinder campaign execution and performance.

To serve these audiences, DV Campaign Automator automates the entire verification trafficking workflow for brands and agencies, whilst offering comprehensive protection and reporting capabilities.

DoubleVerify’s solution was developed in partnership and close coordination with Google, enabling end-to-end automation within Google Campaign Manager 360. Said launch underscores Google’s commitment to supporting advertiser and agency clients with efficient campaign trafficking workflows and powerful insights. 

Some of the features of the new solution include enabling advertisers to accelerate their campaign activation process by fully automating the campaign trafficking workflow, and reducing campaign setup time, amongst others.

Jack Smith, chief product officer at DoubleVerify, said, “We are thrilled to launch DV Campaign Automator which provides advertisers a singular solution that fully automates verification support, campaign setup and trafficking workflow on Google Campaign Manager 360. With DV Campaign Automator, we are simplifying and automating the entire process between our system and the world’s most used ad server, to better support global brands and agencies.”

Singapore – DoubleVerify, the software company dedicated to digital media measurement, has launched its podcast series titled ‘Authentic Ad Matters’ where they tackle the latest trends in digital advertising. Said podcast series will be hosted by journalist and media expert Steve Hemsley.

Some of the invited organizations for the podcast series include TikTok, PubMatic, ISBA, Advertising Association, Conscious Advertising Network, and Dell. Topics range from fighting against misinformation to the opportunity a post-cookie world presents.

DoubleVerify has already released three podcast episodes as of writing, where they discussed topics including the role of quality in digital media, the implications of the unchanged lockdown in CTV’s boost in a post-pandemic world, and the impact of cookies and data regulation on advertising.

Speaking to MARKETECH APAC, DoubleVerify said that they hope that the podcast episodes will serve as a ‘masterclass’ on how to react to what is happening in the industry right now — and what will happen over the next several months and years to come. 

“We decided to venture into the podcast space as we wanted a medium that is easily accessible to our audience – whether it was time in-between meetings or their commute from home. These podcasts aim to educate everyone about the complex and ever-evolving world of digital advertising by building their knowledge and understanding through fascinating insights from some of the most respected experts in the industry,” DoubleVerify told MARKETECH APAC.

Meanwhile, Nick Reid, RVP for Northern Europe at DoubleVerify shared to MARKETECH APAC, “Advertisers need to be on the ball when it comes to how the industry is evolving and how changes affect their brands, consumers and businesses. The podcast shines a light on the biggest issues, challenges and trends important to industry pros today, in a way that is easy and convenient to access.”

Aside from being available on their site, the podcast is also available on Spotify, Amazon Music, Apple Podcasts, and Google Podcasts.

Singapore – Media measurement and analytics company Comscore has tapped former regional vice president for sales and marketing for SEA at Universal Pictures Han Seng Lim as its new client services lead consultant for Southeast Asia, where he will continue to build on the relationships that Comscore established with both existing and new clients.

He brings into the company more than 20 years of business experience and sales success across the movies industry in Asia.

During his stint at Universal Pictures, he has left a track record in exceeding business goals through market development and building client relationships. Previously, he held a variety of senior roles in the movies industry, including at United International Pictures.

For Frank Perikleous, vice president for movies for APAC and AUS at Comscore, Lim’s experience within the region and his vast understanding of the market will strengthen their insights into the theatrical business in SE Asia. 

He added that with the reopening of many SEA markets after long periods of lockdown, it will be essential that data analytics and collection assist in the rebuilding and growth of the movie industry.

“Along with providing Comscore’s International Box Office Essentials (IBOE) service, which is the world’s leading box office database, Lim will also provide the exhibition community with access to the latest technologies in data analytics and marketing intelligence through leveraging Comscore’s relationships with Showtime Analytics and Gower Street to give the industry unprecedented information, communication platforms and coverage of the region,” Perikleous concluded.

Comscore has been tapped by dentsu Media during this year in order to instigate change in television measurement by enabling the adoption of advanced audiences and the move to impressions.

Sydney, Australia – DoubleVerify, the software platform dedicated for digital measurement and analytics, has announced a slew of appointments for its Australian market namely Sophia Warren as client strategy director, David Shen as business director, Susie Mather and Stuart Kruger as sales directors, and Neil Anderson as sales solutions specialist.

The team expansion adds commercial expertise to support customer growth in the region — helping global brands maximize their digital investments and drive real business outcomes. 

Warren will continue to build deep relationships with partners in order to better understand their performance criteria — ensuring the application of DV solutions complements their investments and helps deliver better outcomes for brands. 

“I’m excited to work more closely with our brand and agency partners to drive media quality and performance across the market. It’s an incredibly exciting time to be a part of the DV team as we continue to work with our customers and partners, helping to build a better industry,” Warren said regarding her appointment.

Meanwhile, Shen will be helping programmatic buyers derive maximum performance from campaign investments. He has over a decade of digital and ad-tech experience across agencies and vendors, working on prominent global and local brands such as Samsung, Nestle, Amazon, Coca-Cola, J&J, and NBNCo.

On the other hand, Mather is in charge of serving the needs of brands and agencies in ANZ, and helping them maximize media quality and effectiveness. She has over 20 years of broadcast and digital experience, including stints at ViacomCBS (UK), Matterkind and Seven West Media (SWM).

Kruger’s responsibility scopes responsibility for partnering with media agencies, trading desks and clients to educate them on how to best utilize DV’s programmatic offerings to drive media performance. He spent nearly seven years with Unruly in both London and Sydney, ending up in an ANZ Group Sales Director role.

Lastly, Anderson will be the key technical resource to the team. He works with clients to manage discussions, testing and the troubleshooting of DoubleVerify’s solutions. With over fifteen years experience in the ad tech landscape across the ANZ region, Anderson has worked at Google/DoubleClick, neo@Ogilvy, Lotame and the first demand-side platform in Australia, Brandscreen. 

According to Imran Masood, country manager for ANZ at DoubleVerify, the new hires to their team bring valuable experience from the agency, publisher, broadcast and programmatic fields.

“In the past two years, we have secured major wins in the telecom, financial services, FMCG and retail industries, and have forged relationships with global holding companies and local independent agencies. I am delighted to welcome David, Susie, Stuart, and Neil to our team as we advance our mission to make the online advertising ecosystem stronger, safer and more secure — for advertisers and publishers alike,” Masood stated.

He added, “Growth has been underpinned by our focus on delivering a single, definitive standard and currency for media quality across all media channels — including priority investment areas, like CTV. Our team is focused on supporting and advising our clients on the best use of quality metrics to maximize brand outcomes.”