Tag: Media Intelligence

Singapore – Global media intelligence company Onclusive has announced that it has fully integrated Digimind into the company and will rebrand as Onclusive Social. Said milestone marks a significant enhancement in Onclusive’s ability to provide comprehensive media monitoring and analysis solutions to clients worldwide.

Through this, the integration and rebranding strengthen Onclusive’s social media monitoring, insights, and analysis capabilities on a global scale. Moreover, clients will benefit from a more comprehensive, AI-driven approach to media intelligence across all major social platforms under a unified brand.

This integration will also provide clients with the tools they need for a complete view of their media presence and performance, encompassing earned, owned, and shared media landscapes.

In addition, the integration of Onclusive Social’s technology, which leverages advanced AI solutions and machine learning, significantly enhances Onclusive’s ability to deliver global social media listening and in-depth analysis. This move solidifies Onclusive’s position as a customer-rated leader in social media listening software, as recognized by G2.

Said integration and rebranding efforts are part Onclusive’s ongoing strategy to offer a complete suite of market-leading global media monitoring, measurement, and management solutions to PR, communications, and marketing teams, helping them to continually prove and improve their value.

Clients of both Onclusive and Digimind will also be able to access an expanded set of tools and capabilities under the unified Onclusive brand. The integration also means that clients can now work with a single provider for all their media intelligence needs, from traditional media monitoring to advanced social listening and analysis.

Rob Stone, CEO of Onclusive, stated, “The full integration of Digimind as Onclusive Social represents a pivotal moment in our mission to provide the most comprehensive media intelligence solutions in the industry. By bringing Digimind’s cutting-edge social listening capabilities under the Onclusive brand, we are uniquely positioned to offer our clients unparalleled insights across all media channels with a seamless, integrated experience.”

Meanwhile, Digimind Co-Founder Patrice Francois commented, “Rebranding as Onclusive Social is more than a name change; it’s a testament to our full integration and shared vision. As Onclusive Social, we’re excited to bring our advanced social listening and intelligence capabilities to a broader client base, helping organisations make more informed decisions based on comprehensive media insights.”

Singapore – CARMA has expanded its service offering to include corporate reputation measurement, with the launch of ‘Reputation by CARMA’. Said product showcases how three unique data sets – media coverage, social media and public sentiment – influences and shapes corporate reputation.

The insights generated enables professionals to make strategic decisions across the entire organisation, allowing them demonstrate value to the C-suite.

‘Reputation by CARMA’ empowers professionals to, gain a complete view of reputation by combining traditional media analysis, social media insights and audience perception; measured across six core reputation pillars namely products & services, culture, sustainability, conduct, performance, and vision.

Moreover, this product also allows professionals to pinpoint strengths and weaknesses by positioning a brand’s reputation against competitors, as well as track shifts in reputation over time via a consistent and reliable reputation score.

For CARMA, this product addresses common challenges such as data siloes, limited access to consumer perception, and difficulty in assessing damage to corporate reputation during a crisis and after recovery.

Andrew Nicholls, managing director for Asia at CARMA, stated, “Reputation by CARMA is a milestone in our commitment to helping brands build and protect their corporate reputation. This service offers businesses data-driven insights to understand what drives their reputation, helping them make informed decisions that safeguard brand value in today’s complex media landscape.”

Singapore – Media intelligence software and research services company CARMA has announced it has acquired mmi Analytics (mmi), a media communication and eTail measurement platform for beauty, fashion, and lifestyle brands.

This strategic acquisition marks a significant step in CARMA’s commitment to expanding its full-service offerings and strengthening its position in these key vertical markets.

It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors. 

Moreover, the combined entities will enable the optimisation of the customer journey by building targeted brand strategies and evaluation methodologies across retail media, influencer communities, and traditional media networks around the world.

Mazen Nahawi, CEO at CARMA, said, “I am delighted to welcome mmi to the CARMA family. The beauty and luxury goods sector is an exciting category. It is robust, innovative, and fast-moving and is growing double-digit across our strategic markets in Asia and the Middle East. Acquiring mmi means that we can now further optimise beauty clients’ digital communications strategies on a global basis.”

Meanwhile, Christian Eckley, CEO at mmi Analytics, commented, “This acquisition is great news for our team and our clients. It provides us with superior media insights technology, service, and capabilities while enabling mmi to enhance and scale its offering as part of a truly global organisation.”

mmi, headquartered in London, will operate as a brand within the CARMA group and be supported by CARMA’s global scale and award-winning client service, technology, and expertise. With 22 offices worldwide, CARMA’s acquisition will enable mmi to double down on its regional strength in the sectors while supporting clients in dynamic global markets.

Jakarta, Indonesia – CARMA, a global media intelligence firm, has recently begun operations in Indonesia, marking a phase in the company’s continuous expansion across Asia.

Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.

Andrew Nicholls, managing director for CARMA Asia, said, “I’m looking forward to working with Amira to better serve our clients and support our expansion plans in Indonesia. Her track record in the market as a trusted advisor to organizations and her local network will extend CARMA’s reputation as a leader in software and research solutions.” 

CARMA uses a combination of media and research, augmented by technology, to conduct thorough studies of social, digital, print, and broadcast data in over 100 languages. Their services are geared to match the specific needs of public relations teams and include activities such as evaluating the performance of public relations initiatives, analyzing the marketplace, and tracking customer feedback.

Meanwhile, Mazen Nahawi, group CEO at CARMA, stated, “Asia has shown tremendous growth for CARMA and has grown in a relatively short space of time to become one of our key markets, globally. Our expansion into Indonesia underpins a deepening of CARMA’s commitment to the region.”

Singapore – Food and grocery retailer FairPrice Group (FPG) has announced an industry partnership with adtech The Trade Desk to provide brands on The Trade Desk’s platform with insights on the impact of their digital advertising campaigns across offline and online sales channels.

In addition, such brands will be able to reach FPG’s customers on the open internet, beyond FairPrice’s owned media platforms. The partnership marks the first time that FairPrice Group’s pseudonymised sales conversion data will be available within a programmatic media buying platform.

The new partnership allows brands to reach an engaged customer base of more than 2 million NTUC Union and Link Members, including over 700,000 FairPrice app users. Brands and media agencies will be able to directly measure how digital ad campaigns are driving both in-store and online sales within FairPrice stores.

Furthermore, brands can make near real-time enhancements to their ad campaigns that can be optimised in a way that was not previously possible. Furthermore, the partnership makes it easier for brands to reach and engage with relevant FairPrice consumers across the open internet, in the fastest-growing digital channels, such as over-the-top (OTT), music streaming, mobile apps, gaming, and websites.

Alvin Neo, chief customer and marketing officer at FairPrice Group said, “Through this partnership, FairPrice Group aims to help brands unlock meaningful opportunities to better connect with our customers. As we enter the era of consent-based marketing, we look forward to working with The Trade Desk to harness the power of retail data to gain better insights to reach and serve consumers in relevant and beneficial​ ​ways.”

Meanwhile, Mitch Waters, senior vice president for ANZ, Southeast Asia and India at The Trade Desk, commented, “Given the complexity of the modern consumer, brands will need to take an omnichannel approach that supports a true shopping experience and navigates the path to purchase with consumers. By integrating FairPrice Group’s retail data available for the first time with The Trade Desk platform, we are helping brands reach FairPrice customers across the open internet, and closing the loop between advertising activity and in-store and online action.”

Singapore – Truescope, a partner company of media intelligence company Dataxet, has announced the opening of a new office in Singapore. Said office will also act as Dataxet’s headquarters guiding their operations and growth across the region.

Key leadership addressing attendees included David Liu, founder and CEO of Dataxet; John Croll, co-founder and CEO of Truescope; Jason Lee, CEO of Truescope Singapore; and Kelvin Koh, commercial director of Truescope Singapore.

Croll shared, “The new Singapore office is a sign that our next gen media intelligence offering is resonating with the marketplace. We’re providing new levels of value and insights through a powerful platform, great user experience and top-tier talent.”

Meanwhile, Lee commented, “Our new environment underscores Truescope Singapore’s commitment to our clients and our industry. The new, dynamic space within the heart of Singapore’s business district is the ideal place to collaborate, innovate and partner with clients looking to leverage media intelligence as a key strategic and information tool.”

Truescope’s media monitoring platform distils big data from media sources and platforms into real-time dashboard analytics and automated insight reports. Machine learning and natural language processing unlock insights that organisations use to inform communication strategy and activation.

Meanwhile, Liu shared, “Our joint venture with Truescope is an important part of providing best in class Commstech solutions to our clients. Real-time, real-world big data is increasingly becoming a core driver of business and brand success. At Dataxet, we continually pushing AI-enabled ways of helping clients realise high-value insights at scale.”

Dataxet was established in 2020 with the Truescope Singapore joint venture and acquisitions of Sonar in Indonesia and NAMA in Malaysia. In 2021, Dataxet continued expanding in SEA when InfoQuest Thailand was welcomed to the group.

Sydney, Australia – Media intelligence platform Telum Media welcomes John Bergin, former professional development lead at The Walkley Foundation for Journalism, onboard as the company’s new region head for ANZ.

He will be joining the company by March this year, where he will work alongside Tim Weller, revenue head for ANZ at Telum Media, and will lead a team including Rhian Deutrom, country team lead for ANZ and Reuben Aitchison, who runs Telum’s PR news teams across ANZ.

During his stint at The Walkley Foundation, Bergin led the Google News Training Initiative. He brings into Telum Media over 15 years of experience in digital news media from the Australian News Channel, News Corp Australia and SBS.

Speaking about his appointment, he said, “Telum has become the go-to reference for journalists and PRs in Australia and New Zealand. I’m thrilled to be joining the fantastic team at Telum to continue to grow the business here.”

Meanwhile, Michael Webster, CEO at Telum, commented, “We are delighted to have found someone in John who shares our passion for journalism and media. John brings the skills and experience to lead our expanding Australia and New Zealand media and PR news and information teams.”

Singapore – Isentia, an APAC-based media intelligence and insights company, has adopted the speech-to-text technology of tech giant Google in order to provide real-time services to its business clients.

Through the integration, Isentia enables communications and media relations teams and organizations, relying on its range of AI-powered media intelligence products and capability, to manage reputations and opportunities in real-time. 

The technology feature automates the conversion of broadcasters’ speech to text. It matches words in text transcripts to the video player’s content, even during the prime time television news bulletins and current affairs shows, where the demand peaks ten times.

The broadcast results can be analyzed using the following features as well:

  • A boundary detection service that uses AI to identify when one news story ends, and the next begins, isolating relevant media items and giving clients immediate access to news segments relevant to them 
  • An ad filtering service that uses AI to identify and remove advertisements from automated broadcast monitoring 
  • A music filtering service that uses AI to remove the music that plays before or after many broadcast news items 

“Our monitoring goes far beyond cataloging mentions of brands or executive team members, to the supply of information about what people are saying about a business, industry, or interests in near real-time. That is extremely important because the value many of our clients gain is the ability to understand a trend or an event and respond quickly,” said Paul Russell, chief technology officer at Isentia.

With Google Cloud, Isentia deployed this new TV and radio broadcast solution within three months and planned to expand it to other languages, such as Chinese dialects, Malay, and Tagalog. 

“Isentia is delighted to be able to showcase world-class AI-driven improvements to our client deliveries courtesy of Google API’s and applications. The technology that sits behind the Isentia offer contains to lead the way in the industry,” said James Merritt, chief executive for Asia at Isentia.

He added, “The transition to Google Workplace was perfectly timed and saw a seamless transition. This helped Isentia to quickly and effectively adapt to the ways of working required to thrive during the pandemic and opened up new opportunities for productivity and collaboration.”