Tag: Media Bank

Singapore – With the success of the campaign’s first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA). 

For this phase of the campaign, they plan to engage Grab users across both offline and online touchpoints, from in-app ads to fleet car wraps and hangers.

It will be called ‘Discover the Incredible Gems of Japan,’ which highlights the country’s best-hidden secrets such as the picturesque landscapes of Awaji Island, Nagasaki, Hokkaido, and Aso in Kumamoto. 

Part of this project includes an in-app branded challenge, where a lucky winner can have the chance to receive a ticket to one of these incredible destinations. 

Previously, the two had already started the campaign earlier this year by featuring another side of Japan beyond its traditional tourist hotspot which includes scenic hiking trails and historical samurai districts. 

The said the project garnered a strong user engagement across four SEA markets with rates surpassing GrabAds’ regional marketing benchmarks. 

Talking about the success of the project, Patrick Ngan, director at Media Bank Inc. said, “We are delighted to see that the first phase of our campaign, designed for JTA, has resonated positively with travellers in Southeast Asia.”

“The campaign that leveraged GrabAds’ full-funnel ecosystem and hyperlocal insights has been effective in reaching high-value and ready-to-travel individuals across Southeast Asia. We are excited to further deepen our collaboration with GrabAds as we launch the next phase of the campaign that creates awareness of Japan’s secret gems,” he added.

Meanwhile, Dave Yang, regional head of sales and GTM at GrabAds shared, “We are humbled to receive the recognition and support from JTA and MediaBank to continue with the second phase of our partnership. The success of our campaign with JTA reflects the strength of GrabAds’ ecosystem, powered by Grab’s hyperlocal insights and offline-to-online retail media capabilities. The positive results demonstrate the promise of GrabAds as an advertising solution for travel and hospitality brands looking to tap into the Southeast Asia market when it comes to leisure travel.”

“Insights from our 2023 Southeast Asia Travel Insights report tell us that Grab’s high-value audiences remain eager to travel, including to Japan. It’s not too late for brands in the travel category to capitalise on the opportunity with GrabAds,” he ended. 

Following its success, GrabAds and MediaBank are determined to establish a significant stride in the same four markets: Singapore, Malaysia, the Philippines and Vietnam.

Singapore – GrabAds, the advertising arm of regional super-app Grab, has teamed up with Japanese digital marketing solution provider Media Bank to bring its tourism campaign into Singapore, Malaysia, the Philippines, and Vietnam. 

Designed for the Japan Tourism Agency (JTA), the campaign aims to create awareness for travellers in Southeast Asia to ‘Discover Another Side of Japan’, going beyond the traditional tourist spots.

The campaign will be featured in the Grab app and across the Grab fleet, using various online and offline touchpoints, including in-app ads, branded challenges, and fleet activation. The campaign will showcase another side of Japan, from scenic hiking trails to historical samurai districts. 

GrabAds enables advertisers to leverage Grab’s localised insights to reach potential Southeast Asian travellers through the Grab app. This allows brands to connect with consumers at every stage of their travel journey, making it an ideal platform for inspiring interest in popular destinations such as Japan. By tapping into Grab’s deep understanding of local culture and preferences, advertisers can deliver targeted and effective campaigns that resonate with their audience.

Ken Mandel, regional managing director and head of GrabAds and brand insights at Grab, said, “We are honoured that Mediabank chose to partner with GrabAds to connect with a new generation of Southeast Asian travellers in discovering new places and experiences beyond the typical tourist spots. Our latest GrabAds travel data indicates a 1.84x increase in international travel plans this year, with 72% of Grab users planning to travel abroad. Grab users love to travel, and Japan has consistently been named their top international destination.”

He added, “There’s tremendous potential for travel and tourism brands to tap on Grab’s hyperlocal insights in Southeast Asia and create targeted campaigns for a ready-to-travel audience using the Grab app as they eat, commute, and pay. The combination of insights and a strong ecosystem on Grab provides brands with a platform for meaningful reach to build awareness and consideration.”

Meanwhile, Patrick Ngan, director of Media Bank, Inc., said, “Southeast Asia represents a vital market for Japan. We are truly inspired by the robust demand from travellers in this region, which is further reinforced by GrabAds’ insights proving that Japan is the region’s top travel destination. We are confident that leveraging Grab’s hyperlocal insights and their profound grasp of the Southeast Asian market will provide us with the most effective way to encourage potential travellers to discover another side of Japan in creative yet meaningful ways throughout the year.”