Tag: Media agency

Mumbai, India — Media agency Madison Media has appointed Vinit Kumar as vice president of Madison Media Plus, which is based in Delhi. Kumar will report to Abhik Banerjee, COO of Madison Media Plus.

A seasoned professional, Kumar has over 16 years of experience in all facets of media ranging from integrated marketing communications, strategy, digital marketing and analytics. Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL. This will be his second stint with Madison, where previously, he was a general manager in the agency’s Delhi and Kolkata office handling ITC.

On Kumar’s appointment, Banerjee commented, “We’re glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients.”

On joining Madison Media for the second time, Kumar said, “I am excited to be joining Madison Media back and look forward to contributing to the organization in my new role and responsibilities.”

Kumar added, “My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent.”

Sydney, Australia – Media agency Nunn Media has been appointed by the Australian Forest Products Association (AFPA), following the AFPA recently launching a new campaign calling for one billion trees to be planted by 2030.

The AFPA is a peak national body representing the resources, processing, pulp, paper and bioproduct industries across the forest products value chain.

Chris Walton, managing director of Nunn Media Sydney, said, “We have started the year as we finished 2021 with a number of new business wins on the back of sustained investment in our people and products, and being able to demonstrate clear business returns off the back of growing marketing investments by ambitious brands.”

Nunn Media has also won accounts of Anker, a high-end charging and innovator of smart devices for entertainment, travel and smart homes; and Harley Heaven, the leading Harley Davidson dealership network in Australia.

In February Nunn Media Sydney announced it had made five new hires across account management and planning as a result of new business wins, including Silversea Cruises and global children’s entertainment company Spin Master for its portfolio of brands including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand and Air Hogs. 

In October last year, Nunn acquired fast-growing performance agency, Alley Group, further boosting its capabilities across search, social, programmatic, e-commerce and digital creative.

Shanghai, China – Media agency PHD has been appointed by World Gold Council China to hold its media mandate. Through it, the agency will drive media strategy, planning and buying duties to elevate the association’s brand awareness and encourage gold investment and gold jewellery consumption in the market.

PHD China clinched the account by displaying a deep understanding of the association’s high-net-worth consumers. The agency’s strategic approach to deliver business results through digital and data-led expertise impressed the association.

A spokesperson from World Gold Council China shared, “The association is committed to play an active role in the gold market and to explore more acquisition channels, promote innovation and gold consumption with various partners. PHD’s approach not only focused on media planning, but they also provided a plan for the association to effectively educate consumers about the gold industry.”

Meanwhile, Joey Zhao, CEO of PHD China, commented, “While individual brands usually focus on their own products and image, the World Gold Council allows us an opportunity to promote gold jewellery and investment from the perspective of the industry.”

He added, “Our team has extensive experience in global media marketing and we will create a media strategy for the association in the new digital era, to further help consumers expand their knowledge and awareness of the gold industry.”

Manila, Philippines – Omnicom Media Group has been appointed the media agency of record of Angkas, the Philippine-based motorcycle ride-sharing service. The appointment follows after Angkas decided to go with an agency that can provide relevance and creativity while pushing the envelope of innovation further.

George Royeca, chief executive officer at Angkas, said, “We chose OMG as our media AOR as they have successfully shown innovative thinking, strong media capabilities, and transparency which we truly value. We are excited to see how this partnership can further drive Angkas’ goals this 2022.”

Meanwhile, Mary Buenaventura, CEO and president at OMG, commented, “We are thrilled to be given the chance to work with a progressive brand who is a pioneer in its category.”

She also added that Angkas is a trailblazer that promotes a win-win situation for both the company and its riders, “not only in providing a transportation option to commuters but also in providing livelihoods for Filipinos.”

Founded in 2016, Angkas has also ventured into the package delivery scene, and has a large presence in Metro Manila, Cebu, Cagayan de Oro, and General Santos City. There are also plans for Angkas to eye provincial expansion in the Philippines, including in Batangas.

Melbourne, Australia – Local media agency Initiative has announced that it is adding member-owned wellbeing company Australian Unity to its growing client roster. In the new account win, Initiative will lead strategy and all media campaign activity, tasked with delivering sustainable business growth by expanding Australian Unity’s member and customer base.

The agency’s work commences March 1 with the first campaign expected to roll out by Q2 of 2022.

According to Sarah James, managing director at Initiative Melbourne, her team were delighted to work with Australian Unity, a brand with a long and proud history in Australia of supporting Australians’ wellbeing.

“We’ve had our eye on this brand for some time, they may have been around for more than 180 years but they’re a progressive and ambitious business who aren’t shy of backing brave brand thinking. This fits perfectly with Initiative’s brand spirit; we’re excited to be their agency partner and support their ambition of being the most trusted wellbeing company in Australia,” James stated.

Meanwhile, Kellie Johnston, chief marketing officer at Australian Unity, commented that they were very impressed with Initiative’s excellent understanding of their business; as well as the agency’s creativity, fluency in technology and strong effectiveness record.

“Initiative’s passion for achieving results through open and collaborative partnerships is perfectly aligned to our business. There is also a clear cultural fit and a shared business ethos that is important to us. I’m very pleased to welcome Initiative to our team,” Johnston said.

Sydney, Australia – Independent media agency Nunn Media has announced five new hires for its Sydney office, led by Richard McCosker as the new group account director.

McCosker joins from fellow independent media and marketing agency Frontier Australia where he worked as senior account director. Prior to that, he was communications planning director at multinational agency PHD for four years, tasked with leading the planning and strategy across a diverse portfolio including SC Johnson and Ferrero.

In his new role at Nunn Media Sydney, he brings with him over 20 years’ experience which includes time spent on both the client and publisher sides, giving him a unique perspective on both client needs and the customer landscape.

Speaking about his appointment, McCosker said, “The decision to join was a simple one – Nunn Media are extremely well respected by their clients, media partners and among peers. To be part of this next growth phase, helping their clients to succeed, was a brilliant opportunity for me.”

The agency has also appointed Melanie Otuhouma as channel planning director, James Rigby as digital manager, as well as Ashleigh Lord and Lien Tran as account executives.

Chris Walton, managing director at Nunn Media, said, “As our business continues to expand we have made a string of new hires across all levels to ensure we continue delivering for our clients. Rich joining us is a key part of this expansion and means we can bring to bear a fantastic depth and breadth of experience at a senior level to help our clients grow. I welcome him, Melanie, James, Ashleigh and Lien to Nunn Media ahead of what’s going to be a big year for the agency.”

The appointments follow Nunn Media’s win of Silversea Cruises and global children’s entertainment company Spin Master for its portfolio of brands including Bakugan, PAW Patrol, Hatchimals, Kinetic Sand and Air Hogs.

Sydney, Australia — Media agency Initiative has set their eyes on this year’s Super Bowl as they have announced the launch of the inaugural Marketing Multi for industry experts to test their marketing acumen against the market. 

The Super Bowl, considered the world’s biggest advertising stage, is a platform that encapsulates the zeitgeist of sports and popular culture. With this comes a wave of industry predictions and commentary, with very little accountability, so this year, Initiative is putting together a betting market that is open industry.

The platform has been built from the ground up by Initiative’s Cultural Analytics department, which has crowdsourced experts around the world to create 50 markets punters can predict with odds updating live every day. From ‘Ryan Reynolds crashing an ad’, ‘Last minute Tom Brady Retirement Respect Spot’ to ‘Two Chainz talking about BlockChain’ the markets feature a series of strong possibilities, dark horses and wild species to make it interesting. Super Bowl enthusiasts can put in their bets in Initiative’s Marketing Multi website (marketingmulti.com.au)

Whilst, there’s no real money to be won there are industry bragging rights for the person with the highest performing multi. There is no limit to how many entries an individual can make, open to all agencies, marketers, media owners, or anyone wanting to have a punt. 

Chris Colter, chief strategy officer of Initiative, said that the Super Bowl remains truly unique as a moment in time where marketers collectively bet big on creativity. Colter said that instead of sharing prediction articles, Top 5’s or Super Bowl Bingo cards, this year Initiative wanted to push it a bit further and create some real fun with it.

Ryan Haeusler, head of communications design for Initiative Sydney, commented on the unique event, saying, “What makes this platform great, is that it’s essentially calculating the perceived probability of each outcome through odds, based on everyone’s bets. It’s not based on subjectivity or fake ‘big data’ but a real human prediction. I cannot wait to see how well the Aussie market knows the US.”

Singapore – Omnicom Media Group’s media agency OMD in Singapore has nabbed the media agency mandate of online food and grocery delivery platform foodpanda. OMD Singapore replaces incumbent agency Zenith, while other agencies who joined the pitch are Carat and UM.

The mandate was won by OMD Singapore’s presentation of out-of-the-box client-driven ideas and strategic media planning approaches which taps into OMD’s data capabilities and network.

Laura Kantor, marketing and sustainability director at foodpanda Singapore, said that OMD Singapore impressed them with the ability to effectively combine creativity with feasibility, and that they look forward to continuing delivering great food, groceries, and also amazing content.

“Operating in an increasingly competitive landscape means we need to constantly serve up new and creative ways of engaging with our audience, and it is crucial that we partner with an agency that can run at the same pace that we do,” Kantor said.

The agency win comes after foodpanda had recently announced the launch of its brand mascot, Pau-pau, as part of the company’s 10th anniversary celebration.

Meanwhile, Sadhan Mishra, managing director at OMD Singapore, commented, “We are thrilled to learn that our strategic media planning approach resonated with foodpanda. Through the pitch process, it was gratifying to see that foodpanda valued a long-term brand building process along with short-term goals that align with the values of our agency. 

He added, “With OMD’s understanding of the market and experience in the field, we are confident that we will be able to help foodpanda establish their place as a valuable brand in Singapore in addition to fuelling their upcoming offerings.”

OMD Singapore had also recently won the integrated media account of Singapore-based insurance company Income.

Sydney, Australia – Full-service media independent agency This is Flow has announced the promotion of former digital lead Matt Papasavva as the agency’s newest managing director. His core focus will now be centered on evolving the agency’s “Positive Impact” positioning, which is designed around harnessing talent, driving innovation, and an unforgettable client experience.

Prior to joining the agency, he was the digital media manager at Ticketek with responsibility for leading the digital marketing efforts for the majority of sporting clubs and codes across Australia. Before that, he was with Mindshare as digital business manager and associate director at FAST Programmatic. He has also worked at MediaCom in digital implementation, planning and investment.

Speaking about his promotion, Papasavva said, “Flow has been on an amazing growth trajectory, and as someone that’s been on that journey, this new responsibility is incredibly exciting as it allows me to play a lead role in both harnessing client relationships, and further developing the great talent pool that sits within Flow. Two critical factors in future- proofing the agency’s success.”

Meanwhile, Jimmy Hyett, CEO at This is Flow, commented, “In such a volatile market, holding onto the best talent is a true indicator of a strong culture that exists within the agency, and I’m constantly inspired by seeing our team grow, both in size and experience.”

He added, “[Papasavva] has quickly built a reputation as one of the most passionate and influential emerging leaders in our industry. Highlighted by an enormous respect and admiration from all of our clients and staff, he has spearheaded the growth era of Flow and will continue to have a positive impact on the agency.”