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Tag: McDonald's

mcdo-indonesia-campaign
Don’t let loose change linger in McDonald’s Indonesia’s thrilling new campaign with Leo Burnett
Posted on August 13, 2024
by Aliza Carmona
McDonald’s Indonesia has tapped Leo Burnett Indonesia for its latest campaign, creatively reimagining iconic nail-biting movie scenes to highlight their new ‘Menu Receh’—a delicious way to get rid of loose change.
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McDonald's Moving Walls
McDonald’s uses dynamic DOOH to unlock deals based on real-time weather conditions in the Philippines
Posted on July 28, 2023
by Teddy Cambosa
We take a look at how McDonald’s, one of the biggest fast-food chains in the world, utilised DOOH campaigns in partnership with Moving Walls to entice users to their menu, programmed carefully to match the real-time weather conditions in the Philippines.
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Eugene Lee gets promoted to international CMO role at McDonald’s
Eugene Lee gets promoted to international CMO role at McDonald’s
Posted on May 2, 2023
by Teddy Cambosa
Lee said that in his new role, he will be overseeing the fast food chain’s international regions outside of the US. These markets include Latin America, Europe, Middle East and Asia.
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PH brands trendjack viral map generator that lets you keep track of places visited in the country
PH brands trendjack viral map generator that lets you keep track of places visited in the country
Posted on April 17, 2023
by Teddy Cambosa
The latest social trendjacking from Philippine brands revolves a trending map generator which determines a user's travel level.
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Here’s some of the wittiest and quirkiest April Fools’ campaign from PH brands
Here’s some of the wittiest and quirkiest April Fools’ campaign from PH brands
Posted on April 3, 2023
by Teddy Cambosa
In the Philippines, brands are no stranger to these quirky April Fools’ gags, and so we listed some of the wittiest campaigns they did for this particular day.
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McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
McDonald’s, Leo Burnett Taiwan team up to breathe new life into customary receipt donation
Posted on March 15, 2023
by Teddy Cambosa
McDonald’s and Leo Burnett Taiwan have tapped up-and-coming new media artists to create a series of downloadable wallpapers and inject an engaging twist to the routinary receipt donation.
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Untitled-design
Calling all gamers—McDonald's PH lets you exchange ‘food-alikes’ in video games for actual food items
Posted on December 21, 2022
by Teddy Cambosa
McDonald's and Leo Burnett's campaign 'The Unbranded Menu' aims to connect with the Philippines’ 40+ million strong gaming community.
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This McDonald’s Indonesia ad is for those who have ‘travel in their mind’
This McDonald’s Indonesia ad is for those who have ‘travel in their mind’
Posted on August 30, 2022
by Teddy Cambosa
The McDonald's Indonesia campaign is directed by Kiran Koshy of Directors Think Tank in Malaysia. 
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McDonald’s new visual campaign an ode to parent-child bonding
McDonald’s new visual campaign an ode to parent-child bonding
Posted on June 9, 2022
by Teddy Cambosa
The campaign by McDonald's, called ‘Happy Moments’ is conceptualised by creative agencies Leo Burnett Dubai and Leo Burnett Manila.
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MARKETING McDonald’s officially exits Russia after 30 years
McDonald’s officially exits Russia after 30 years
Posted on May 17, 2022
by Teddy Cambosa
The exit of McDonald's in Russia comes after the company's entry in the market in 1990.
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