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Tag: Marketing

Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Dusit Thani Bangkok offers glimpse of reimagined hotel in new docuseries
Posted on September 16, 2024
by Aliza Carmona
The ten-episode series has been launched on Dusit Thani’s Facebook and YouTube, with new episodes being released every Tuesday throughout September.
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OpenX names Clay Gill as regional vice president of buyer development in APAC
OpenX names Clay Gill as regional vice president of buyer development in APAC
Posted on September 16, 2024
by Aliza Carmona
As the leader of the region’s buyer development team, Gill is tasked to oversee campaign performance and empower other agencies and brands.
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Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Dentsu releases ‘House of Creators’ initiative on Roblox to support content creators
Posted on September 13, 2024
by Aliza Carmona
As part of the initiative, promising creators will be identified along with the costs required for the improvement of their content.
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Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Aliza Carmona
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
Posted on September 12, 2024
by Aliza Carmona
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
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ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
Posted on September 12, 2024
by Aliza Carmona
While honouring its heritage, ZUS Coffee’s campaign encourages other homegrown brands to be proud of being made in Malaysia.
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jamie-lee-audi-sg
Audi Singapore names Jamie Lee as new general manager for marketing
Posted on September 12, 2024
by Aliza Carmona
Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately.
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McDonald’s Australia brings coffee to the Paralympics, supports athletes in content series
McDonald’s Australia brings coffee to the Paralympics, supports athletes in content series
Posted on September 12, 2024
by Aliza Carmona
‘Takeaway Baristas’ narrates how four McCafé baristas delivered coffee to fuel athletes preparing for the 2024 Paralympics in Paris.
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Pos Malaysia introduces ‘Shop in Shop’ concept with launch of 36th new store
Pos Malaysia introduces ‘Shop in Shop’ concept with launch of 36th new store
Posted on September 11, 2024
by Aliza Carmona
The new Pos Shop’s design features a post office within the store, a detail that transforms the retail experience of customers.
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X appoints Angela Zepeda as global head of marketing
X appoints Angela Zepeda as global head of marketing
Posted on September 10, 2024
by Aliza Carmona
With expertise in digital marketing, Zepeda has handled senior roles prior to gaining her post at X. 
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