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Tag: Marketing

NETS, DDB
NETS, DDB Group Singapore launches 'Tappy Cat' campaign to promote contactless payments 
Posted on July 16, 2024
by MARKETECH APAC
A series of 15-second videos featuring NETS merchant categories—such as local restaurants, hair salons, and grocery stores—are the focal point of the social media-first campaign. The movies depict the exploits of NETS Tappy Cat, who uses an ATM or debit card to tap its way to faster and simpler fulfilment,...
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AI Appreciation Day and Marketing in the Age of Gen AI
AI appreciation day and marketing in the age of GenAI
Posted on July 15, 2024
by MARKETECH APAC
In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.
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Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Agency Leadership Decoded: VML Indonesia’s Samir Gupte on supporting a culture of transparency
Posted on July 12, 2024
by Teddy Cambosa
For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time.
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KFC Thailand
KFC Thailand's clucking campaign invites customers to crow their way to free chicken
Posted on July 12, 2024
by MARKETECH APAC
Customers had to make chicken noises at the counter, like "Ek Ek Ek Ek" or "Cock-a-doodle-doo," and flap their arms like chicken wings to be eligible to participate. Additionally, when placing their orders, they had to use names that were inspired by chickens, such as "On-Ai-Et" for the Donjai Set, "Or-Ai-Uck-Et"...
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foodpanda launches curated meals for solo diners across Asia
foodpanda launches curated meals for solo diners across Asia
Posted on July 12, 2024
by Teddy Cambosa
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
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Singapore Airlines, Singtel top Singapore brand ranking lists for 2024
Singapore Airlines, Singtel top Singapore brand ranking lists for 2024
Posted on July 11, 2024
by Teddy Cambosa
Singapore Airlines and Singtel has emerged as the leaders in YouGov’s Recommend and Improvement Rankings 2024 in Singapore.
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Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Vietnamese beer brand Huda makes parties refreshing in latest campaign via MullenLowe Mishra
Posted on July 11, 2024
by Teddy Cambosa
Drawing inspiration from the brand’s logo of a wave, Huda’s Wave of Fun campaign aims to sweep people up towards the next epic party just as one is winding down, leading youths to exciting and memorable experiences.
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Tinder's Campaign
Tinder's 'It Starts With a Swipe' campaign brings modern romance to life with real couple messages
Posted on July 10, 2024
by MARKETECH APAC
The campaign reimagines the romance and serendipity of vintage romantic films from the perspective of contemporary dating in a number of new video spots. Because meet-cutes on Tinder occur frequently, the campaign features singles meeting in classic rom-com circumstances. The conversation is based on...
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SleekFlow appoints Gao Lei as CTO
SleekFlow appoints Gao Lei as chief technology officer
Posted on July 10, 2024
by Teddy Cambosa
SleekFlow appoints Gao Lei as CTO, bringing a wealth of expertise in building and scaling engineering teams.
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Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong
Posted on July 10, 2024
by Teddy Cambosa
Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.
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