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Tag: Marketing

UM australia
UM Australia announces promotion of Michael Mellington as head of media planning 
Posted on July 10, 2024
by MARKETECH APAC
The UM national media planning team will be headed by Mellington. He will manage the national planning team and attend to the media planning requirements of UM's national clientele, focusing on clients located in Melbourne.
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Dettol makes handwashing fun for all in latest campaign via WiredCo.
Dettol makes handwashing fun for all in latest campaign via WiredCo.
Posted on July 9, 2024
by Teddy Cambosa
The partnership approaches handwashing from a fun standpoint, using a trusted role model and music to build memory structures that teach children to wash their hands properly.
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Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Merkle Singapore and Royal Brunei Airlines mark 10-year partnership with latest exclusive remit
Posted on July 8, 2024
by Teddy Cambosa
As the incumbent for the past decade, Merkle Singapore will now continue the Royal Brunei Airline's remit for another three years.
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rebel transforms lives through sport in latest campaign via The Monkeys
rebel transforms lives through sport in latest campaign via The Monkeys
Posted on July 8, 2024
by Teddy Cambosa
Building on the ‘Sport Is Calling’ brand platform established in 2020, the campaign features the incredible journeys of Australians whose lives have been radically transformed by sport.
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Starbucks
Starbucks launches first community store in Hong Kong, dedicated to providing opportunities for the youth
Posted on July 5, 2024
by MARKETECH APAC
The new Community Store is set to become a nurturing hub for students to learn more about potential future careers, particularly in the food and beverage industry, through interactive workshops and career exploration programs funded by a grant from The Starbucks Foundation and a portion of the Community...
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DDB Sydney welcomes Rupert Price as chief strategy officer
DDB Sydney welcomes Rupert Price as chief strategy officer
Posted on July 5, 2024
by Teddy Cambosa
As the new Chief Strategy Officer at DDB Sydney, Price will lead the planning department in its sharp focus on effectiveness delivered through the power of emotionally charged creativity across clients such as Westpac, Volkswagen Group and McDonald’s.
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foodpanda, Carlsberg join hands to enhance quick-commerce experience for customers in Asia
foodpanda, Carlsberg join hands to enhance quick-commerce experience for customers in Asia
Posted on July 4, 2024
by Teddy Cambosa
The partnership will bring exciting campaigns from both brands, designed to make Carlsberg beers more appealing to consumers.
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Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
The Brandbank Group appoints digital marketing agency The Pistol as digital media partner
Posted on July 4, 2024
by Teddy Cambosa
Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
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Sitecore, Eric Stine
Eric Stine named as new chief operating officer of Sitecore 
Posted on July 3, 2024
by MARKETECH APAC
In his new role as chief operating officer, Stine will oversee Sitecore's pre-sales, sales, customer success, alliances, operations, professional services, support, and ecosystem organisations. 
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WATATAWA appoints Stephen Robertson as managing director
WATATAWA appoints Stephen Robertson as managing director
Posted on July 2, 2024
by Teddy Cambosa
In his new role, Robertson will now oversee WATATAWA’s day-to-day operations and management of the business, while strengthening the agency’s footprint in Singapore and across Asia-Pacific.
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