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Tag: Marketing

VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
VaynerMedia welcomes Melanie Cook as head of strategy & insights for APAC
Posted on May 13, 2024
by Teddy Cambosa
In her new role, Cook will be leveraging her extensive expertise to spearhead the regional strategy team, drawing on cultural insights, emerging trends, and evolving formats to help brands shape their narrative in a way that connects with audiences.
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Gatorade expands ‘Fuel Tomorrow’ sport platform to address equity in sport
Gatorade expands ‘Fuel Tomorrow’ sport platform to address equity in sport
Posted on May 10, 2024
by Teddy Cambosa
For Gatorade, they are committed to help 2,500,000 teens across the world access the life-changing power of sport by 2030. Moreover, it promises to continue its mission to increase participation and to inspire future generations to get active.
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OPPO appoints PHD to manage media business in Asia
OPPO appoints PHD to manage media business in Asia
Posted on May 8, 2024
by Teddy Cambosa
Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes.
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Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Around 64% of Singaporeans think that Mother’s Day should be properly celebrated: report
Posted on May 8, 2024
by Teddy Cambosa
Moreover, data from YouGov suggests that younger Singaporeans are more likely than older adults to consider Mother’s Day a legitimate event. 71% of Singaporeans who are GenZ consider the day to be a proper occasion, compared to 24% who say otherwise.
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Omnichannel platform Lemma reveals new brand identity and look
Omnichannel platform Lemma reveals new brand identity and look
Posted on May 7, 2024
by Teddy Cambosa
Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
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WE! Interactive collaborates with Partipost to enhance social media and marketing services
WE! Interactive collaborates with Partipost to enhance social media and marketing services
Posted on May 7, 2024
by Teddy Cambosa
This collaboration will leverage Partipost’s network to enrich WE! Interactive’s offerings, enabling superior content quality and broader audience engagement.
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Samsung connects people through technology in latest campaign with Singtel
Samsung connects people through technology in latest campaign with Singtel 
Posted on May 6, 2024
by Teddy Cambosa
The film, directed by Golden Horse Award nominee, He Shuming, draws inspiration from Singtel Group’s purpose to empower every generation and the many versatile uses of the Galaxy AI.
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Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Talkspace reveals fresh identity on Mental Health Awareness Month via Koto
Posted on May 6, 2024
by Teddy Cambosa
Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.
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Adrian Flores
Clemenger BBDO names Adrián Flores as chief creative officer 
Posted on May 6, 2024
by MARKETECH APAC
Adrián Flores, a global creative director, has been appointed as chief creative officer at Clemenger BBDO, marking another key milestone in the agency's progress. The appointment will take effect on May 20, 2024. 
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Houston ramps up creative team with two senior appointments
Houston ramps up creative team with two senior appointments
Posted on May 6, 2024
by Teddy Cambosa
In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.
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