Tag: Marketing
IPG Mediabrands, Interpublic Group's media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry's first green advertising platform.
The LEGO Group has consistently connected with and inspired fans, families, and kids on the importance of play, launching campaigns as part of the “Rebuild the World” global platform, including “Play Unstoppable” and “Play is Your Superpower.”
The collaboration boasts local artists Naim Daniel and Bunga, which includes a catchy tune named ‘Gandingan Tergempak Malaysia’ (Malaysia’s Greatest Mix), accompanied by a visually striking music video.
Singlife’s 2024 Dream campaign continues to play on the local expression “Caaaaan!” to encourage consumers to dream big, and plan so they can achieve their goals in life, no matter how big or small.
Prior to assuming this role, Delgado is widely credited for leading UnionBank’s digital retail banking innovations such as the digital bank branch model and UnionBank Online.
Through this store, SK-II’s retail experience is reimagined for guests to immerse in the miracle world of ‘PITERA’, SK-II’s prized component, as they uncover the stories behind the house of SK-II – from the fabled origin story of SK-II to the decades of craftsmanship, skin science discoveries and skincare...
To contribute to the success of the opening, Etiqa Insurance Singapore added a station dominance concept to give a distinct feel to the station, with an interactive game by adtech company Asiaray to engage commuters.
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index...
Going into detail, Carro signed a US$75m multi-currency loan to fund the growth of its fintech arm, Genie Financial Services.
