Tag: Marketing
British American filmmaker Indigo Bates has joined electriclime°’s director roster.
The 2024 Virtue Worldwide Guide to Culture is based on research conducted across Asia Pacific markets, analyzing various cultural codes that influence Gen Z in Asia.
Featuring a padded design with comfortable fabrics and stuffing, the IKEA bag made in partnership with The Secret Little Agency doubles as a makeshift pillow to help Singaporeans find rest on the go.
Moonfolks developed the name, branding, packaging, shopper and communication materials and managed the media planning and buying. The PR campaign is also led by Moonfolks.
Education is key, both internally and externally. Staff need to be kept updated on AI ethics and best practices, while customers should be educated about how AI is used in marketing. This transparency can help build trust and enable consumers to make informed choices about their engagement with AI-driven...
This free and publicly available tool is a simplified version of Yahoo’s in-depth Data Maturity Pulse, a detailed questionnaire that evaluates and scores an organisation's data practices in programmatic advertising, offering actionable steps to enhance their data capabilities and readiness.
In a LinkedIn post, he reflected on how he valued his time with the company related to his teams and the relationships he had built, as well as how culture is far more powerful than grand statements of vision and purpose.
Grab will acquire Chope's operations in Singapore, Indonesia, and Thailand. The acquisition of Chope will strengthen Grab's omni-commerce strategy and help it enhance its goal of conquering the dining-out market.
Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing's strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and...
The updated brand identity rollout will officially begin on July 25 with San Diego Comic-Con at the United States, and will be rolled out across all fan touchpoints of the organisation over the next year.
