Tag: Marketing
Singapore – Building a lasting career in marketing requires not only mastery of craft but also the courage to embrace reinvention. For Eugene Lee, now vice president and chief marketing officer (CMO) for APAC at CHAGEE, his journey from stewarding one of the world’s most iconic brands to shaping a rising...
Bangkok, Thailand — Thai food brand Roza has teamed up with VML Thailand to launch the Ready Bag, a new emergency relief solution designed to provide practical, nutritious, and culturally-inclusive meals for disaster-hit communities. The initiative reimagines traditional relief bags, which often contain...
Singapore — Samsung Electronics Singapore has launched Galaxy Flexival, a new digital hub designed to showcase how Galaxy devices can enhance everyday life through interactive content, influencer-led reviews, and livestream highlights. The Galaxy Flexival site gives consumers the opportunity to explore...
New Delhi, India – In collaboration with artist collective Doodle Mapuls, Renault India unveiled ‘The New India Frame’ a 30 feet by 30 feet hand-painted work near Terminal 3 of Indira Gandhi International Airport in Delhi, during the 79th Indian Independence Day on August 18. The large-scale art...
Indonesia – WPP Media welcomed Mohit Sharma as new president of clients solutions aiming to deliver impactful strategies and growth in Indonesia’s dynamic digital landscape. Ahead of WPP presidency, Sharma led under the Beauty Tech Lab of L’Oreal, Samsung, Sasa and Konimex, as well as formerly leading...
AUSTRALIA – Launching its first-ever and major brand campaign, Australian-owned betting platform Picklebet, with Melbourne-based advertising agency, Kerfuffle, advances to offer an online platform for major sports and racing betting mediums. Since 2017, Picklebet has served as a multi-betting platform...
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
Philippines – Marketing leader John Richard (Chad) Sotelo has been appointed as the first-ever group chief marketing officer of Filinvest Development Corporation (FDC), a diversified conglomerate with interests spanning real estate, banking and financial services, hotel and resort management, power generation,...
Hong Kong – 50 Megumi, an anti-hair loss brand in Hong Kong, has partnered with Mobile Suit Gundam SEED FREEDOM and iProspect Hong Kong for a new campaign that incorporates themes from the Japanese anime to highlight men’s hair health. Planned and executed by iProspect Hong Kong, the campaign draws on...
In an exclusive conversation with MARKETECH APAC, Sok Hoon mentioned that her approach will begin with a critical evaluation of how to differentiate their strategies within the competitive landscape of the hospitality industry.
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