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Tag: Marketing

Affiliate marketing drives e-commerce in SEA amidst Facebook, YouTube usage surge: report
Affiliate marketing drives e-commerce in SEA amidst Facebook, YouTube usage surge: report
Posted on July 22, 2025
by Aliza Carmona
Affiliate marketing is dominating in Southeast Asia’s e-commerce landscape, according to a report by commerce partnership marketing platform impact.com and e-commerce market intelligence provider Cube.
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UNIQLO, Ya Kun Kaya Toast team up for new collection celebrating SG60
UNIQLO, Ya Kun Kaya Toast team up for new collection celebrating SG60
Posted on July 22, 2025
by Aliza Carmona
Apparel retailer UNIQLO is teaming up with Singaporean coffee shop chain Ya Kun Kaya Toast to launch a new collection in celebration of SG60.
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Singapore Airlines taps Qualtrics to boost customer experience analytics
Singapore Airlines taps Qualtrics to boost customer experience analytics
Posted on July 22, 2025
by Aliza Carmona
Singapore Airlines (SIA) is boosting its customer experience analytics through experience management company Qualtrics.
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BeLive Holdings launches creative subsidiary for branded storytelling
BeLive Holdings launches creative subsidiary for branded storytelling
Posted on July 21, 2025
by Aliza Carmona
Technology solutions provider BeLive Holdings has launched its new content production and creative subsidiary, BeLive AI Studios Pre Ltd.
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There’s a coupon after the rain: Lotus’s unveils ‘rain coupons’ in new activation via VML
There’s a coupon after the rain: Lotus’s unveils ‘rain coupons’ in new activation via VML
Posted on July 17, 2025
by Aliza Carmona
Retail chain Lotus’s is giving out coupons that only appear after the rain, encouraging visits to the stores during the rainy season.
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StashAway spotlights stress-free investing in latest brand campaign in Hong Kong
StashAway spotlights stress-free investing in latest brand campaign in Hong Kong
Posted on July 17, 2025
by Aliza Carmona
Digital investment platform StashAway is promoting simple and stress-free investing in its latest brand campaign in Hong Kong.
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Converge shifts from telco to techco; unveils significant brand refresh
Converge shifts from telco to techco; unveils significant brand refresh
Posted on July 16, 2025
by Aliza Carmona
Converge ICT Solutions is shifting from a telecommunications provider to a technology company.
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Honda, Dentsu Thailand promote road safety for children in latest campaign
Honda, Dentsu Thailand promote road safety for children in latest campaign
Posted on July 16, 2025
by Aliza Carmona
Honda and Dentsu Thailand are advocating for children’s safety on the road through their latest campaign launch.
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Allison Worldwide appoints Kelvyn Foo as general manager of its Singapore office
Allison Worldwide appoints Kelvyn Foo as general manager of its Singapore office
Posted on July 15, 2025
by Aliza Carmona
Allison Worldwide, a global communications agency under Stagwell, has appointed Kelvyn Foo as its general manager for Singapore.
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Sprite cools up summer across SEA with refreshing experiences through global campaign
Sprite cools up summer across SEA with refreshing experiences through global campaign
Posted on July 15, 2025
by Aliza Carmona
Soft drink brand Sprite is cooling up the summer across Southeast Asia (SEA) through a lineup of refreshing experiences.
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