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Tag: Marketing

0311 Hino Motors
Hino Thailand appoints first Thai president to lead Euro 5 transition
Posted on March 11, 2026
by Melissa Reyes
Bangkok, Thailand – Hino Motors Sales Thailand has appointed Day Yingchol as its new president, marking the first time a Thai executive has taken the top leadership role at the company. The appointment comes as the commercial vehicle manufacturer prepares for the industry’s transition to Euro 5 emissions...
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0311 MEA BKK
MEA urges public to adopt energy-efficient appliances, electrical safety practices in new campaign
Posted on March 11, 2026
by Melissa Reyes
Bangkok, Thailand – The Metropolitan Electricity Authority (MEA) has launched a campaign reminding households to adopt energy-efficient appliances and regularly check electrical systems as part of efforts to promote safer and more sustainable electricity use across the Bangkok metropolitan area. The...
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Shankar Rajagopal, CEO of WPP Media Vietnam (1)
Agency Leadership Decoded: WPP Media Vietnam’s Shankar Rajagopal on driving innovation with performance discipline in a high-velocity market
Posted on March 11, 2026
by Aliza Carmona
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
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0310 Hat Yai TAT
TAT stages food trail and stamp passport activation to promote tourism in Hat Yai
Posted on March 10, 2026
by Melissa Reyes
Bangkok, Thailand – The Tourism Authority of Thailand (TAT), in collaboration with the Kao Kon La Kao Foundation and Hat Yai Municipality, organised a community walking event in southern Thailand as part of efforts to support tourism recovery in the region following floods in late 2025. Held on 8 March...
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0310 Lotuss MCJeans
Lotus’s launches sports fest, gaming workshops for Thai youth
Posted on March 10, 2026
by Melissa Reyes
Bangkok, Thailand – CP AXTRA’s retail chain Lotus’s has partnered with MC Group to launch “Lotus’s Tournament 2026,” a sports and gaming competition aimed at young athletes across Thailand. The tournament will feature five events: Beyblade, Tamiya, card games, basketball, and Rubik’s Cube. Qualifying...
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Ete Davies x LePub
LePub appoints Ete Davies as global COO
Posted on March 10, 2026
by Sharona Nicole Semilla
Singapore – LePub has strengthened its top ranks as it names Ete Davies as global chief operating officer, tasked with tightening operations and scaling delivery across its international footprint. Davies will oversee global business operations, client delivery, and product management, while helping...
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0309 Central IWD
Central Pattana brings together women leaders and next-gen voices for International Women’s Day
Posted on March 9, 2026
by Melissa Reyes
Bangkok, Thailand – Real estate developer Central Pattana has marked International Women’s Day 2026 with a series of initiatives highlighting women’s leadership, sustainability, and community development. The activities, organised under this year’s theme “Give To Gain”, bring together women leaders and...
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0309 TikTok Shop
TikTok Shop hosts ‘Run Freshtival’ in Bangkok to engage sports and wellness communities
Posted on March 9, 2026
by Melissa Reyes
Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences. The event brought together brands...
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0506 Happiness Saigon
Happiness Saigon takes on creative-led, technology-enabled approach in next growth phase
Posted on March 6, 2026
by Melissa Reyes
Hanoi, Vietnam – Creative agency Happiness Saigon has begun positioning itself as a “creative-led, technology enabled” organisation.  According to the company, the move comes as a response to shifts in the marketing industry, which now assesses creativity through how effectively it delivers measurable...
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0306 Starhub ice cream
StarHub’s free ice cream activation draws focus on simple moments of happiness
Posted on March 6, 2026
by Melissa Reyes
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
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