Tag: Marketing
Bangkok, Thailand – Central Pattana has announced a THB600m (USD18.9m) investment to launch its nationwide “Summer Fest 2026: Sound of Summer” campaign, which will run from 13 March to 10 May in Central shopping centres across Thailand. It is developed in collaboration with several partners, including...
Bangkok, Thailand – Pete Thasorn Boonyanate has been appointed as chief creative officer at Ogilvy Thailand, effective 1 March. He assumes the role following the departure of Gumpon Laksanajinda, who stepped down after a 25-year tenure with the company. Prior to joining Ogilvy Thailand, Boonyanate served...
Plus500 launches ‘Trade with Clarity’ regional campaign focused on transparent financial advertising
Singapore – Fintech group Plus500 has launched its regional campaign “Trade with Clarity”, emphasising simple and transparent communication in financial advertising. The campaign is led by a 30-second film and is being rolled out across out-of-home and digital platforms in the region. According to the...
Kuala Lumpur, Malaysia – Sun Life Malaysia has partnered with The Shout Group to roll out the second edition of Baju Raya Lama Baharu, a grassroots initiative that refreshes second-hand clothing into festive attire for underserved communities ahead of Hari Raya. The campaign, officially titled Baju Raya...
Kuala Lumpur, Malaysia – Lotus’s Stores Malaysia, a subsidiary of CP AXTRA, has signed an agreement to acquire 100% of the issued and paid-up share capital of The Food Purveyor for MYR 1.66b (approximately THB 13.48b, or USD 425.8m). The Food Purveyor operates 50 supermarket outlets in Malaysia under...
Bangkok, Thailand – Yukontorn Wisadkosin has been appointed ASEAN president of Hyundai Motor Asia Pacific (HMAP), effective 2 March. In the role, she will oversee regional operations and alignment, aiming to drive long-term growth across Southeast Asia. Wisadkosin brings over 20 years of senior leadership...
Bangkok, Thailand – Tourism Authority of Thailand (TAT) has announced that Tomorrowland will be staged in Asia for the first time, with the event set to take place in Pattaya from 11 to 13 December. The electronic dance music festival is traditionally held in Antwerp, with select editions mounted in...
Singapore – McLaren Racing has named Etihad Airways as an Official Partner from the 2026 season, covering both the McLaren Formula 1 Team and the United Autosports World Endurance Championship Hypercar programme. The multi-year agreement brings together the racing team and the UAE national airline in...
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
Bangkok, Thailand – KFC Thailand has launched a new campaign to support the release of its limited-time menu item, Angry BBQ WingZ, positioning the product around a gradual “slow-burn” spice experience. Titled “Seems Not Spicy. Then Suddenly–Scorching,” the campaign is led by a commercial that depicts...
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