Tag: Marketing
Bangkok, Thailand – Nestlé (Thai) Ltd. has partnered with major retail chains to roll out a nationwide consumer campaign that aims to align consumer values with sustainability and nutrition practices. Titled “Nestlé GOODx3,” the initiative highlights products positioned as “Good for Wallet, Good for...
Singapore – DoorDash will wind down Deliveroo operations in Singapore as part of a strategic decision to exit four markets and refocus investment on regions with stronger long-term growth prospects. DoorDash said the withdrawal from Singapore—alongside Japan, Qatar, and Uzbekistan—follows a multi-month...
Bangkok, Thailand – SBCX’s digital lending platform FINNIX has partnered with influencer marketing company Tellscore to launch “The Creator Lab,” a programme designed to equip aspiring content creators with practical skills across the content production value chain. The initiative brought together selected...
Singapore – The Singapore Tourism Board and Ant International have renewed a multi-year strategic partnership to accelerate tourism growth through digital innovation and seamless visitor experiences powered by Alipay+. Announced in Singapore on 25 February 2026, the agreement builds on a collaboration...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
Bangkok, Thailand – Thailand’s Provincial Electricity Authority (PEA) has launched a new integrated campaign, “Quick Click. Life Slick.”, in collaboration with Hakuhodo Bangkok, to support the rollout of five new services under its Sabuy Service digital platform. Fronted by Thai singer Joey Phuwasit,...
Hong Kong – After a year of AI-generated content flooding digital spaces, audiences are developing a sharper radar for what’s synthetic and what’s real, pushing back against automation in favour of “Proof of Human”, according to a new report by Backslash, the cultural intelligence unit serving...
Singapore – Guinness is bringing an extended St Patrick’s Day celebration to Singapore, rolling out three weeks of pub-inspired activations culminating in a major street festival organised with Singapore River One. Running from late February to mid-March, the programme introduces “The Guinness Hangout”...
Sydney, Australia – Optus has unveiled a new brand campaign in partnership with the Sydney Gay and Lesbian Mardi Gras 2026, rolling out a film series and interactive map experience aimed at spotlighting personal journeys within the LGBTQIA+ community. Developed in collaboration with creative agency Apparent,...
Bangkok, Thailand – The KFC Foundation Thailand has launched a new awareness initiative under its ongoing “Bucket Search” programme, aimed at addressing the issue of out-of-school youth in the country. The latest campaign, titled “The Missing Figure: Student Sanders”, introduces a collectible art toy...
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