Melbourne, Australia – Melbourne-based global martech news provider The Martech Weekly (TMW), has today officially announced its partnership with Alium, a New York-headquartered buyer intelligence platform.

This new joint venture aims to provide reassuringly transparent market intelligence that prioritises providing honest customer reviews to those charged with making high-stakes purchasing decisions.

Spearheading this initiative will be Juan Mendoza, CEO & editor at The Martech Weekly, as well as Jonathan Sherry, CEO & founder of Alium.

Both Mendoza and Sherry have concluded that the $50 billion technology research industry is ripe for disruption. Both have runs on the board, so it would be risky for complacent incumbents to assume they have little to fear. With negotiations finalised, Mendoza and Sherry will be pushing forward with their plans on this new joint venture.

Alium, a new entrant into the buyer intelligence space, will be interviewing experts with first-hand experience purchasing, implementing, and using marketing technology. Alium compiles this data to provide unparalleled insights into the strengths, weaknesses and opportunities of various marketing technologies from practitioners.

On the other hand, TMW will be keeping busy marketing technology leaders ahead of the industry with their Wednesday Martech briefing and in-depth Sunday essays. Additionally, TMW aims to identify the most promising and innovative marketing technologies each year with the ‘TMW 100’, ranking the 100 most innovative marketing technologies globally from 1st to 100th place, decided by the marketing technology community and a panel of nine global experts.

From July 1, Alium and TMW will join forces to bring greater clarity to how marketing technology is being used, bought and sold, giving marketing-industry executives an unprecedented, long-overdue understanding of which Martech tools are worth the outlay.

Speaking on their stance on this initiative, Mendoza said, “Until relatively recently, businesses were spending ever more on Martech but then failing to make much use of it. Inevitably, companies have now reacted by reducing their spend on Martech. That’s understandable, but short-sighted.”

Meanwhile, Sherry also commented, “Like Juan, I’ve long had issues with the established players. They clip the ticket at various points, taking money from both tech buyers and sellers. This leads to conflicting incentives, which degrades the quality of the analysis they provide.”

Australia – CHEP has named Nick Jia as its executive director for marketing technology. 

Considered one of Australia’s leading MarTech experts, Jia’s new role will see him supporting the growth of the marketing technology function at CHEP, supporting the increasing demand for sophisticated personalisation, cross-channel marketing, and customer data management solutions. 

Jia joins from Anchora as chief growth officer where he successfully built and launched their MarTech capability. Prior to Anchora, he spent time in software vendor roles at Adobe and Experian, in addition to technical consulting roles in a range of agencies across the country. 

Over the course of his career, Jia has partnered with leading brands including Bupa, IAG, Kayo, Singapore Airlines, Tabcorp, Velocity and more to accelerate their commercial performance through the application of new technology solutions. 

CHEP Network’s chief technology officer, Mark Gretton, said, “Since we launched our MarTech practice seven years ago, we have seen companies adopt a whole raft of solutions. [However,] the next wave of AI-infused, [cloud-based] tech is even more exciting. As Gartner’s CMO Spend Survey reports, CMO’s are now spending roughly 25% of their budget on MarTech.” 

“With the space continuing to grow and evolve, and our clients’ needs changing day-by-day, I’m thrilled to have a brilliant commercial, technical and strategic mind in Nick joining our team. He comes into a business with a well-established and mature MarTech function that I think he will only help turbo-charge with his deep data-driven marketing expertise.”

Jia himself commented, “I’ve worked in a number of different shaped businesses over the last 15 years and really enjoyed my time in all of them. However, there isn’t another services business in Australia that has managed to fuse together the full spectrum of creative, media and technology services at scale with the same coherence as the CHEP team.” 

“The benefit of this really shows in CHEP’s work in helping the biggest businesses in the region transform and innovate their entire end-to-end digital customer experiences. The highly collaborative, ego-free and positive culture has been something I continued to hear great things about. It feels like the business is about to embark on a whole new wave of growth and momentum, and I’m super excited to be a part of it.”