Tag: Marketing Campaign
Andaz Singapore launches digital treasure hunt map to invite users embrace the role of story hunters
Conceptualised alongside local creative and production studio UNCANNY, the campaign motivates participants to transition from being mere tourists to embracing the identity of a local, inviting them to extend their stay and immerse themselves in the vibrant tapestry of Singapore.
The campaign has enlisted four popular Vtubers, Mya, Rumi Ikisaragi, Tsukishima Cross and Hasuki Aoi, all creators of engaging video content for the teen target audience.
Manila, Philippines – Milk tea brand CoCo Fresh Tea & Juice has a new campaign up its sleeve–but instead of a typical light and jolly ad, it features a much rather candid and hilarious ad dedicated to those who want to alleviate their stress in the most literal way possible. The solution? Literally...
The campaign, featuring Indian actress Deepika Padukone, depicts her impromptu adventure becoming the thread that ties together characters' experiences from ordinary to extraordinary moments, capturing a spectrum of emotions from joy, to the rush, laughter, but also the calm and bittersweet.
In showcasing how Ford adds adrenaline to everyone’s wild side, Wieden+Kennedy Shanghai created a film centred around a human’s desire to move through the personal life stories of 3 characters who fall in love with movement – and everything that comes with it.
Made possible with Saatchi & Saatchi, Toyota Australia’s campaign features a film centred around a separated couple sharing a love for their HiLux, which eventually brings them back together.
Building on its globally adored brand proposition of 'You're Not You When You're Hungry', the latest Snickers’ ‘Noobie Mistakes’ perfectly captures the ‘out-of-sorts’ fan moments solidifying its long-standing association with cricket.
Singlife's new campaign via MullenLowe Singapore uses the quintessentially local expression "Caaaaan!" throughout its marketing and communications assets, highlighting the parallels between its brand story and Singapore's national journey.
For Cathay, the new campaign represents much more than airline travel but rather represents their evolution into a premium travel lifestyle brand consisting of a host of complementary categories – flights, holidays, shopping, dining, wellness and payment.
In order to get this message across and reach the hearts of Singaporeans, the campaign ‘Hawker Nation’ hijacks the media landscape of August 2023, giving hawkers the ‘Presidential’ treatment they deserve.
