Tag: Marketing Campaign
Said project is part of the "Chinese Cultural Innovation Global Development Plan," a collaborative effort between MINISO and China's official state news agency Xinhua. This represents both parties' common goal of promoting and advancing Chinese culture, and it is in line with the celebration of the Belt...
Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA's top global brands in fashion, beauty, luxury, and lifestyle.
Jewellry retailer Michael Hill’s Christmas campaign a reminder on thoughtful gifting within families
Conceptualised alongside CHEP Brisbane, this year’s campaign follows the story of a family going through some changes, when the father embarks on a new relationship.
Using the power of humour, the videos which stars goats, playfully uses the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that: even the greatest individuals have days where they don’t feel so great or positive all the time.
Conceptualised alongside The Monkeys, the film is directed by award-winning filmmaker Kim Gehrig and produced by Revolver, and features a collection of Australian artists and arts companies who share an enduring connection with the Opera House.
The campaign film, produced by Directors Think Tank and directed by Rajay Singh, features an emotional story that underscores the value of human connection, especially in a world of relentless technological advancement.
Conceptualised alongside Media.Monks which is part of The Marcom Engine, the campaign’s film is directed by Stefanie Soho from BWGTBLD. In it, one could see Lil Miquela breaking into the real world with the new BMW iX2 and step by step falling in love with human existence.
Jollibee's campaign shows how it can transform everyday situations into Christmas, as unsuspecting individuals step into what appears to be a standard Christmas-themed photo booth, only to discover a surprise filled with joy.
This campaign by Genesis and Bastion Shine features New Zealander George and her family, showcasing Genesis products and services, and is the fifth entry in a series of features which started in 2022.
As a part of its global campaign that reimagines the future of sport, Nike has singled out the pressure to be perfect as a key barrier Gen Z faces in Japan. Rather than depict elite-level athletes dominating flawlessly, Nike has built a story around a relatable Gen Z protagonist.
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