Tag: Marketing Campaign
The AR scavenger hunt encouraged shoppers to explore historical sites around Beechworth and collect AR cordials. Once collected, customers were rewarded with a free bottle of Billson’s limited edition cordial that they could redeem at the brewery.
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
According to the agency, ‘Fallin’ Apart’ emotively conveys the stress, uncertainty and raw feelings which can result from an unexpected health issue, married with the realisation that one is not adequately covered.
The campaign’s unique call to action helped boost Acer Philippines’ sustainability message through a combination of innovative promotions, CSR partnerships, and event entertainment.
Launching on September 19 for a limited time, the collection will be launched in 15 markets across the Asia Pacific region, blending Disney’s iconic characters with Starbucks’ familiar third place experience.
In partnership with Howatson+Company, the films introduce the new brand platform ‘Know what we know’ which reflects Domain’s commitment to provide customers with confidence in their property journey.
Produced by Imagineers Film, Dettol and Kingdom Digital’s campaign film aims to celebrate firefighters and the one common legacy they share, which is to protect at all costs.
The song, titled ‘Be Sure’, combines rap vocals, soulful notes and a big K-pop inspired chorus dedicated to reach a broad audience across different demographics.
Located at the Sunway Pyramid blue concourse in Kuala Lumpur, Kentucky Town was open to the public from July 4 to July 10, 2023. In partnership with KFC, VMLY&R planned and executed on-ground activations and communications around the event.
In the campaign, KFC Thailand and Wunderman Thompson invited partners and family members to take over household chores as well as caring for the family, and to appreciate everything that their moms do.
