Tag: Marketing Campaign
At the centre of the “Kasi Tune” campaign is a film set around a café conversation, where a woman describes her “ideal guy”, before the audience realises she is actually referring to her network experience. The line “This one… dah Kasi Tune” anchors the narrative.
According to the company, the campaign focuses on real-life narratives and personal experiences rather than traditional product-focused advertising.
The initiative builds on the brand’s long-standing association with warmth and care, extending the idea of comfort beyond traditional moments of recovery into everyday routines.
The tool uses a smartphone’s built-in motion sensors and works through a web page rather than requiring a downloadable application.
The initiative highlights the brand’s association with tropical climates and social gatherings, and will feature a series of experiential stops across selected locations in the Klang Valley throughout May.
The campaign seeks to position the group’s pharmacies as accessible and holistic healthcare partners for women across different life stages, with a focus on helping them prioritise their wellbeing amid daily responsibilities.
Titled “Who Are Ya?”, the two-minute film features a mix of football figures and entertainment personalities discussing topics related to business-to-business finance through the lens of football fandom.
The brand said the public countdown was designed to draw attention to the behind-the-scenes preparation involved in pizza-making, presenting the fermentation process as part of the product’s overall quality and craftsmanship.
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
