Tag: Marketing Campaign
The campaign builds on PREGO’s “Savour the Moments” brand platform and focuses on the role the brand plays as a complementary addition to meals during the Raya festivities.
The film begins with Beckham handing the “playbook” to fans, symbolically inviting them to define the rules of the Pepsi Football Nation. It then follows a series of stylised scenes that highlight football culture beyond the match itself.
According to GrowthOps, the campaign focuses on celebrating the determination and everyday progress of people across the country.
Developed in partnership with Bastion and supported by media and digital agencies Zenith and Digitas, the campaign centres on an interactive ALDI IQ Test, a short quiz aimed at helping shoppers gauge their grocery shopping knowledge.
The campaign, developed by creative agency Bear Meets Eagle On Fire in collaboration with +61, features three stop-motion films directed by Catherine Prowse from Passion Animation.
Developed by Droga5 ANZ, part of Accenture Song, the campaign features a fictional small business owner named Maria and illustrates the potential impact of hiring the wrong employee.
According to the agency, the initiative was developed after identifying a gap between consumers’ aspirations for polished hair styling and their confidence in using at-home tools.
The initiative aims to transform short-form social media consumption into sustained engagement with long-form reading.
The work was developed with Odd Studio, a Marrickville-based prosthetic and creature effects studio, and informed by medical input from Joanneke Maitz.
The campaign also highlights KFC Malaysia’s ongoing community initiatives such as Kongsi Kasih, Kongsi Rezeki and Add Hope, which focus on supporting underprivileged families.
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