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Tag: Market Research

More than half of Indonesians say Telkomsel provides the best mobile network coverage: report
More than half of Indonesians say Telkomsel provides the best mobile network coverage: report
Posted on August 1, 2023
by Teddy Cambosa
According to the data, Telkomsel enjoys the highest regard in Indonesian cities outside Java island (65%) and in Greater Surabaya (63%), where over three in five consumers say its network coverage is the best.
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In-app spending amongst Japanese users increases by 13% for Q1 2023
In-app spending amongst Japanese users increases by 13% for Q1 2023
Posted on July 31, 2023
by Teddy Cambosa
The data also notes that this expending is expected to exceed $17.7 billion in spend this year.
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Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments
Amidst economic uncertainty, 3 in 5 APAC marketers eye to increase social media investments 
Posted on March 9, 2023
by Teddy Cambosa
According to the data, around 42% are currently running a social listening programme and an additional 15% plan to do so in 2023.
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Necessity drives Kiwis’ consumer spending this year as cost-of-living rises
Necessity drives Kiwis’ consumer spending this year as cost-of-living rises
Posted on July 18, 2022
by Teddy Cambosa
According to JCDecaux New Zealand, Kiwis are now wary of their consumer spending as item prices continue to rise.
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Only 26% of global marketers are confident of their audience data
Only 26% of global marketers are confident of their audience data 
Posted on April 13, 2022
by Teddy Cambosa
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
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APAC companies waste more than $137m in digital ad spend in Q1 2022
APAC companies waste more than $137m in digital ad spend in Q1 2022
Posted on April 8, 2022
by Teddy Cambosa
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
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Vietnamese men more likely to buy beauty products online than women
Vietnamese men more likely to buy beauty products online than women
Posted on March 16, 2022
by Teddy Cambosa
The new research by Decision Lab shows how regardless of gender, there is a high demand for certain types of products in Vietnam.
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Instagram most engaging social media platform amongst SG’s public sector
Instagram most engaging social media platform amongst SG’s public sector
Posted on March 10, 2022
by Teddy Cambosa
The latest data from Emplifi shows an increase of social media usage among government statutory boards and organisations in Singapore.
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Facebook gains momentum in Vietnam through e-commerce service: report
Facebook gains momentum in Vietnam through e-commerce service: report
Posted on February 24, 2022
by Teddy Cambosa
Decision Lab notes that Facebook fares better as an e-commerce platform than being a social media platform in Vietnam.
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Indonesia e-commerce market to grow by 20% in 2022
Indonesia e-commerce market to grow by 20% in 2022
Posted on February 21, 2022
by Teddy Cambosa
GlobalData notes that the value of e-commerce in Indonesia is forecasted to be around be valued at IDR420t (around US$30b) this year.
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