Tag: Market Report
According to the report, the data suggest that shared viewing experiences—particularly on CTV—create advertising environments that deliver stronger attention and engagement compared to solo viewing.
To win in 2026, brands must move from being "commodities" to "trusted partners."
A key defining term that the report highlighted is ‘dystoptimism’, a coined term that notes that as old systems crumble, individuals, communities, and innovators are building new, human-centered solutions,
Malaysians are moving beyond the mere ‘performance’ of wellness, to seeking experiences where ‘recovery is a flex, strength beats skinny, and wellness is becoming something people actually enjoy’.
The reports, which cover Q1 and Q2, track digital advertising expenditure across key formats and industry categories, providing a detailed overview of Malaysia’s digital advertising performance to date.
With 42% of CMOs planning to increase investment in original content and sponsorship, dentsu expects brands to broaden their creative strategies in 2026.
The report also notes that Meta remained the top platform for global ad spend across casual and hardcore categories, followed by Google and TikTok.
Going beyond broad stereotypes, Gen Z IRL Indonesia identifies five distinctive personas that define how young Indonesians express themselves—both online and offline.
It noted that AI-driven search is reshaping optimisation practices, with brand mentions emerging as a critical factor — as around 78% of respondents now rank them as essential for SEO performance.
According to dentsu’s research, anime is deeply embedded in APAC’s cultural fabric — and the numbers show it. “The region stands out globally, with 48% of APAC consumers watching anime at least weekly — much higher than the global average of 31% and just 21% in EMEA,” Lau explains.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)