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Tag: Malaysia

Pizza Hut announces addition of Melts Burger item in new campaign with MBCS
Pizza Hut announces addition of Melts Burger item in new campaign with MBCS
Posted on August 19, 2024
by MARKETECH APAC
The campaign launches a new permanent addition to the Pizza Hut menu. The Melts Burger features a brand film to showcase Pizza Hut’s innovation of its new menu item, which is crunchy like Melts, and tastes like a burger, bringing about “the best of both worlds” as it says with its tagline.
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Naga DDB Tribal’s ‘She Speaks Power’ initiative launches new endeavour to support female founders
Naga DDB Tribal’s ‘She Speaks Power’ initiative launches new endeavour to support female founders
Posted on August 13, 2024
by MARKETECH APAC
The She Speaks Power IMPACT Mentorship Program aims to empower participants by focusing on three key areas, namely business development, impactful content creation, and social media growth.
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E-Commerce Marketing Series: BIG CARiNG Group’s Siew Lai Wong on striking a balance on customer-first approach in e-commerce
E-Commerce Marketing Series: BIG CARiNG Group’s Siew Lai Wong on striking a balance on customer-first approach in e-commerce
Posted on August 8, 2024
by Teddy Cambosa
One of the things that Siew Lai pointed out as one of the key trends amongst brands in terms of e-commerce marketing strategies is how they have evolved from seemingly targeting a general audience to catering to the specific needs of customers who return to the brands for a new transaction.
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Astro, HBO bring ‘House of the Dragons’ to life via Pasar Seni MRT immersive activation
Astro, HBO bring ‘House of the Dragon’ to life via Pasar Seni MRT immersive activation
Posted on August 1, 2024
by MARKETECH APAC
Fans visiting the Pasar Seni MRT station will experience a complete takeover with banners featuring the houses and character images throughout. Structures were built to immerse fans in the world, with sculptures of dragon’s eggs and the sigil from House of the Dragon placed prominently in the main c...
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Spritzer embark on an ultimate refreshing Malaysian vacation in new campaign with FCB Shout
Posted on July 30, 2024
by Aliza Carmona
Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, 'Air Love Cuti-Cuti,' that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.
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MDEC appoints Burson as PR agency of record
MDEC appoints Burson as PR agency of record
Posted on July 26, 2024
by MARKETECH APAC
Burson was selected for its global reach, deep insights, and capability to support MDEC’s mission of accelerating Malaysia’s digital transformation. This partnership aims to strengthen MDEC’s communication efforts and reinforce its leadership in the digital economy. 
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CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
CARSOME secures RM100m in financing facility from AmBank Group to bolster capacity for future growth
Posted on July 18, 2024
by MARKETECH APAC
This substantial funding will enable CARSOME to extend its reach, enhance its services, and drive sustained growth, reinforcing its commitment to delivering exceptional value across all facets of its operations.
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shell-campaign-quest
Shell embarks on an epic quest for more in new campaign with GrowthOps
Posted on July 17, 2024
by Aliza Carmona
Shell has partnered with GrowthOps Asia, a marketing transformation agency, to launch its latest nationwide campaign, 'Kembara Lebih Jauh (Quest for More),' encouraging Malaysians to embrace daily adventures.
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Malaysians still inclined to spend and reward themselves despite caution over rising cost of living
Malaysians still inclined to spend and reward themselves despite caution over rising cost of living
Posted on July 16, 2024
by MARKETECH APAC
According to the report, low and medium-income consumers – categorised by their household income of those less than RM4,000 and those averaging between RM4,000 to RM9,000, respectively – reward themselves through functional spending, e.g eating out, groceries, homecooked food, and food delivery. 
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CARSOME announces foray to new car sales market with NETA Auto Malaysia
CARSOME announces foray to new car sales market with NETA Auto Malaysia
Posted on July 15, 2024
by MARKETECH APAC
This collaboration marks a significant milestone for CARSOME as it expands its ecosystem to include new car sales, reflecting its commitment to diversifying its offerings and enhancing the car-buying experience for customers.
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