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Tag: Malaysia

Grab, Jaya Grocer to elevate retail media advertising in MY through O2O integration
Grab, Jaya Grocer to elevate retail media advertising in MY through O2O integration
Posted on April 17, 2024
by Teddy Cambosa
Whether it is about helping brands increase visibility, boost sales or simply build brand, Grab and Jaya Grocer are elevating their commitment through this online-to-offline (O2O) integration to deliver unparalleled value to FMCG players retailing under the supermarket chain.
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MG Motor makes electrifying debut in Malaysia, promising style and innovation
MG Motor makes electrifying debut in Malaysia, promising style and innovation
Posted on April 17, 2024
by Teddy Cambosa
To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.
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Malaysia Aviation Group’s first Raya film a heartfelt tribute to those who keep air travel safe
Malaysia Aviation Group’s first Raya film a heartfelt tribute to those who keep air travel safe
Posted on April 16, 2024
by Teddy Cambosa
For MAG, the Raya film aims to express their sincere gratitude towards people not only within their organisation, but also those who work in the service industry for their dedication and hard work during the Hari Raya holidays.
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MARKETECH-PHOTOS-_3_
Ogilvy Malaysia’s campaign for Kimberly Clark turns kitchen essential into fitness hero
Posted on April 15, 2024
by Aliza Carmona
Multinational personal care corporation Kimberly Clark has partnered with Ogilvy Malaysia to launch its newest ‘Scott Calorie Absorber Pro’ campaign, taking a new approach to health and wellness with Scott Kitchen Towel.
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MARKETECH APAC teams up with Adobe to bring complimentary workshop on generative AI to Malaysia
Posted on April 11, 2024
by Aliza Carmona
After its successful run in the Philippines and Singapore, MARKETECH APAC is bringing its revolutionary workshop to Malaysia on 23 April to explore the potential of generative AI in transforming marketing operations and strategies.
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Lion and Lion U mobile
U Mobile appoints Lion & Lion to manage social media, marketing services mandate
Posted on April 5, 2024
by MARKETECH APAC
Lion & Lion has been appointed by Malaysian mobile and digital services provider U Mobile to manage the telco's social media presence for its brand and marketing services portfolios. The agreement, which began in October 2023, will see Lion & Lion apply its complete social media strategy and content...
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Pokka and Ignite
Pokka appoints creative agency Ignite to handle its Singapore and Malaysia markets
Posted on April 4, 2024
by MARKETECH APAC
Pokka, a beverage manufacturer, has appointed Ignite, a creative agency inside The Shout Group, as its designated creative agency for the Singapore and Malaysia markets.
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Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Posted on April 4, 2024
by Teddy Cambosa
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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Carro
Carro's festive film, 'Identity of Siti?' redefines journeys back to your hometown this Hari Raya
Posted on April 2, 2024
by MARKETECH APAC
Titled 'Identity of Siti?"The movie tells the story of a family travelling through a "balik kampung" and becoming stuck in traffic. But when Grandma recommends they go on an unplanned chase after an orange automobile, they feel better. 
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