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Tag: Malaysia

Stephanie Foong appointed as new chief investment officer of IPG Mediabrands Malaysia
Stephanie Foong appointed as new chief investment officer of IPG Mediabrands Malaysia
Posted on July 1, 2024
by Teddy Cambosa
Effective immediately, Foong will step into the role of chief investment officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.
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boost-bank-feature-article
Boost Bank on merging fintech agility with banking stability for Malaysian market
Posted on June 28, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Diana Boo, chief marketing officer of Boost, shared exciting details about the launch of Boost Bank's homegrown digital banking app. She also discussed the app's innovative embedded onboarding journey and outlined Boost Bank's long-term strategic goals for...
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SK-II reimagines its heritage with launch of new immersive concept store in Malaysia
SK-II reimagines its heritage with launch of new immersive concept store in Malaysia
Posted on June 25, 2024
by Teddy Cambosa
Through this store, SK-II’s retail experience is reimagined for guests to immerse in the miracle world of ‘PITERA’, SK-II’s prized component, as they uncover the stories behind the house of SK-II – from the fabled origin story of SK-II to the decades of craftsmanship, skin science discoveries and skincare...
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Sealy taps GO Communications for latest digital and social media campaign
Sealy taps GO Communications for latest digital and social media campaign
Posted on June 24, 2024
by Teddy Cambosa
The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and “Posturepedic” technology...
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Tiktok matrade
Matrade, TikTok Shop team up to expand cross-border business opportunities 
Posted on June 18, 2024
by MARKETECH APAC
The initiative will allow Malaysian distributors, entrepreneurs, and companies to grow into Singapore. As part of the 12th Malaysia Plan, Matrade's Cross Border e-Commerce Development Programme (eBizLink) includes a partnership with TikTok Shop. 
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ByteDance
ByteDance to invest US$2.13b to set up artificial intelligence hub in Malaysia 
Posted on June 11, 2024
by MARKETECH APAC
China's ByteDance, the parent firm of the social media app TikTok, intends to invest around 10 billion ringgit (US$2.13b) to develop an artificial intelligence (AI) hub in Malaysia. As part of the agreement, ByteDance will also invest 1.5 billion ringgit to develop its data centre facilities in Malaysia's...
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Apple Malaysia
Apple to open inaugural store in Malaysia, expands presence in Asia
Posted on June 3, 2024
by MARKETECH APAC
Apple will open its first store in Malaysia, becoming the company's newest location as it expands across Asia. It is the first Apple Store to open in Malaysia, creating a whole new set of potential for both the brand and its dedicated customers. 
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MBCS
MBCS Academy Launches 'Work & Study' program for underprivileged Malaysian youth
Posted on May 29, 2024
by MARKETECH APAC
The 'Work & Study' program at MBCS Academy is especially intended for school dropouts from Malaysian B40 SPM and STPM classes, which correspond to families from the lowest 40% of income earners in Malaysia. Successful applicants can pursue a subsidised diploma or degree program at a partner university,...
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FJ Benjamin signs exclusive franchise agreement to distribute Superdry in SG, MY
FJ Benjamin signs exclusive franchise agreement to distribute Superdry in SG, MY
Posted on May 28, 2024
by Teddy Cambosa
Through the agreement, FJ Benjamin have entered into a three-year exclusive franchise agreement for the retail and distribution of Superdry products in Singapore and Malaysia with options to renew with The Pond Group, effective 1 June this year.
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Xing Jun Khoo on leading Dutch Lady MY’s digital, media & insights division
Xing Jun Khoo on leading Dutch Lady MY’s digital, media & insights division
Posted on May 22, 2024
by Teddy Cambosa
In an exclusive conversation with MARKETECH APAC, Khoo also added that by leveraging the company’s data, he will be able to create cohesive and actionable strategies in line with FrieslandCampina’s current business strategy, as well as being able to drive effective decision-making across the organis...
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