Tag: Madison Media

India – Madison Media, a unit of Madison World, has been appointed as the media agency of record (AOR) for Nexus Select Malls, taking charge of its traditional and digital media strategy.

Nexus Select Malls, India’s first real estate investment trust (REIT), is one of the country’s largest mall operators, housing a mix of national and international brands. With a focus on modern amenities and design, it aims to enhance community engagement and the overall shopping experience. Nexus Select Malls currently operates 18 malls across 14 cities in India.

As part of this mandate, Madison Media will oversee both traditional and digital media for Nexus Select Malls, covering TV, print, radio, cinema, outdoor, digital branding, and activation.

The agency will focus on strengthening the brand’s visibility through targeted marketing strategies, aiming to expand its reach and engagement with key audiences. 

Speaking about the agency’s appointment, Nishank Joshi, chief marketing officer at Nexus Select Malls, commented, “At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media.”

Joshi continued, “With our robust online-offline presence through our malls and a deep understanding of consumer behaviour and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing.”

Meanwhile, Vandana Ramakrishna, COO at Madison Media Ace, said, “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement.”

With Nexus’s innovative approach and extensive retail presence, our goal is to localise effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms,” Ramakrishna added.

Mumbai, India — Media agency Madison Media has appointed Vinit Kumar as vice president of Madison Media Plus, which is based in Delhi. Kumar will report to Abhik Banerjee, COO of Madison Media Plus.

A seasoned professional, Kumar has over 16 years of experience in all facets of media ranging from integrated marketing communications, strategy, digital marketing and analytics. Prior to joining Madison, he worked with Zenith Media, Mindshare, Lintas Media Group and HCL. This will be his second stint with Madison, where previously, he was a general manager in the agency’s Delhi and Kolkata office handling ITC.

On Kumar’s appointment, Banerjee commented, “We’re glad to have Vinit back on board. Having worked for various FMCG segments, he brings a wealth of experience to Madison. I am confident that we will be able to take our Delhi office to the next level with new business and continue to delight the existing clients.”

On joining Madison Media for the second time, Kumar said, “I am excited to be joining Madison Media back and look forward to contributing to the organization in my new role and responsibilities.”

Kumar added, “My hopes and expectations are high as I look forward to the challenges and opportunities Madison Media and its clients will provide me and unlock our clients’ growth by leveraging data, tech and talent.”

Mumbai, India – India’s deemed-to-be university, Narsee Monjee Institute of Management Studies ((NMIMS), has appointed independent media agency Madison Media to be its new media agency of record. This account will be handled by the agency’s business unit Madison Media Alpha based out of Mumbai.

As part of the mandate, Madison Media will be scaling up NMIMS’ media presence, and generating a higher reach for the institute across the country. It will also handle the University’s traditional and digital media services including visibility in print media and radio.

Burzeen Bhathena, NMIMS’ director of marketing and PR, said, “I’m confident that Madison Media will help us establish an impactful media presence and build a strong brand with its innovative approach. I look forward to working with them.”

Meanwhile, Chintan Soni, Madison Digital’s vice president, commented that they are looking forward to this exciting opportunity with NMIMS, which is one of the few universities in the country to have established a global footprint. 

“By leveraging our digital-first and outcome-driven approach, we are confident that NMIMS will achieve its goals and surpass industry expectations. Madison is committed to further NMIMS media presence with strategic planning at all levels,” said Soni.

Mumbai, India – Madison Media, the independent media agency in India, has appointed Kumar Siddharath, former director of brand solutions at global media network Omnicom Media Group (OMG), as the new head of Mates, the agency’s entertainment unit. 

Mates focuses on brand solutions including in-film associations, celebrity associations, and other ancillary services related to entertainment, content, and branding.

With over 14 years of experience, Siddharath joins Madison Media with a multi-faceted understanding of content marketing, partnership, and strategic alliances with a sharp focus on client servicing and business development. He has also worked with companies like Endemol, UTV, Viacom 18, and Reliance Broadcast Network, as well as production houses where he has produced big shows. 

Apart from production houses, Siddharath’s exposure ranges from sectors like broadcast, films, OTT, and print, as well as events. Prior to joining Madison, he has also set up his own esports and gaming company Oreka eSports. Siddharath has also worked on brands like Daimler, Ford, HP Laptop, and Hike over the years.

Commenting on his new role, Siddharath said, “I am excited to join Madison and look forward to creating a lot of interesting brand solutions that help our premium roster of clients create magic and meet their business goals.”

Meanwhile, Vikram Sakhuja, the partner and group CEO of Madison Media & OOH, commented, “I am excited to have Siddharath join our team and provide our clients’ brands content solutions and further strengthen our Madison Media offering, all under one roof.”

In August, Madison Media has also announced the elevation of Vandana Ramkrishna to the role of chief operating officer for its business unit, Madison Media Ace, where she will be overseeing the Kolkata operations of the agency, along with her Mumbai set of businesses.

Mumbai, India – Madison Media, the independent media agency in India, has announced today the elevation of Vandana Ramkrishna, former vice president and business lead for the West and East region, to now assume the role of chief operating officer for its business unit, Madison Media Ace.

Ramkrishna is a veteran in media and communication planning. She brings with her over 22 years of experience spanning across the Indian and overseas markets.

Through the elevation, Ramkrishna will be overseeing the Kolkata operations of Madison Media, along with her Mumbai set of businesses. She will continue to lead the businesses of fabric manufacturer Raymond, adhesives firm Pidilite, and healthcare company Cipla Health, among others in Mumbai. In addition, Ramkrishna will be managing the businesses of personal care provider Joy Personal Care, commercial bank Bandhan Bank, and cement manufacturer MP Birla Cement in Kolkata, as well as further strengthen Madison’s east region operations.

“I feel honored to be working for a company like Madison that believes in my capability to take on this role. I look forward to strengthening our client relationships by driving their business outcomes to create new milestones within Madison and the industry,” said Ramkrishna, regarding her promotion.

Meanwhile, Vikram Sakhuja, Madison Media & OOH’s partner and group CEO, commented that he is delighted to announce the promotion of Ramkrishna to COO Madison Media Ace in which she takes additional charge of the Kolkata office in addition to her Mumbai accounts. 

“Vandana brings rare passion, aggression, and integrated thinking into delivering great client value. This also recognizes her evolution from strong client leadership to business leadership,” said Sakhuja.

Just recently, Madison Media has announced the promotion of Abhik Banerjee as the new chief operating officer for Madison Media Plus, and will also lead the Delhi office.

Mumbai, India – The independent media agency in India, Madison Media, has just announced the promotion of its former vice president, Abhik Banerjee, to now assume the role of chief operating officer for its business unit, Madison Media Plus, and to lead the Delhi office.

Banerjee’s career spans over 17 years of experience. He joined Madison Media in 2012 and over the last 9 years, Banerjee has played a key role in the Mumbai office and has led accounts such as Asian Paints, Abbott, and Leibherr, among others.

Prior to joining Madison Media, Banerjee has also worked as the assistant vice president of media at HSBC, the associate director at Mindshare, and the marketing operations executive at Vodafone India.

“I am excited and look forward to adding value to the organization with my new role and additional responsibilities. I am thrilled to take on the challenges and opportunities it will bring,” commented Banerjee on his appointment.

Meanwhile, Vikram Sakhuja, Madison Media & OOH’s partner and group CEO, said that Banerjee personifies the Madison spirit of undying client orientation, innovation, passion, and executional brilliance. 

“It is very satisfying when we can promote our internal talent to handle new challenges. I have full confidence in Abhik taking our Delhi office to new heights,” said Sakhuja.

In April this year, Madison Media has also promoted Vishal Chinchankar, former chief digital officer, as its new chief executive officer for its digital agency Madison Digital and Madison Media Ultra.

Mumbai, India – Independent media agency Madison Media in India has promoted Vishal Chinchankar, former chief digital officer, as its new chief executive officer for its digital agency Madison Digital and Madison Media Ultra. 

Chinchankar brings with him over 22 years of experience in domestic and international markets, specializing in marketing services and business development which involves both start-up and growth organizations. He has been instrumental in shaping Madison Media’s digital agency Madison Digital since his appointment in 2017. Under his leadership, the digital agency has grown 10 times in terms of billing in the last 3 years, to become a 150-employee strong outfit with capabilities in branding, performance, and creative solutions.

In his new role, Chinchankar will be responsible for driving a few integrated mandates under Madison Media Ultra, the unit that handles consumer goods company Marico, and home appliance brand Atomberg, among others. He will also continue to be a part of the agency’s Exco and strengthen the agency’s value proposition under his leadership.t IDMA Digital Awards 2019, in addition to winning over 100 awards since January 2019. 

Commenting on his promotion, Chinchankar said, “I am absolutely excited about this opportunity. Clearly, the work done at Madison Digital has been exceptional and completely on the back of an extremely talented team. We’re determined to work towards making Madison Digital bigger and better than it already is while keeping clients and the Madison values at the core of our work.”

Meanwhile, Vikram Sakhuja, the partner and group CEO of Madison Media and OOH, commented that Chinchankar has been an exceptional leader with a clear vision and relentless passion, and he has put Madison Digital right on top over the past three years. 

“In addition to strong domain expertise, he has also been highly successful in building the business. As a natural evolution it is only fitting that in addition to leading the Agency’s overall Digital agenda, he also runs the whole Media business of Madison Ultra. I wish Vishal all the best, in building a world-class practice for Madison,” added Sakhuja.