Tag: L’Oréal

Singapore  – L’Oréal Travel Retail has unveiled the first A.G.E Lab of its medical aesthetic skincare brand, SkinCeuticals, at Changi Airport. The pop-up is located at Terminal 3 Departure Transit of the airport from April 27 to June 4, 2025.

Through A.G.E. Lab, L’Oréal Travel Retail and SkinCeuticals offer travellers the opportunity to enhance their skincare regimen with aesthetic devices. The move is part of SkinCeuticals’ mission to provide skincare solutions to a global audience, making them accessible for travellers.

Visitors of the pop-up are greeted by an installation inspired by the A.G.E. Interrupter Ultra Face Cream that targets signs of ageing. The pop-up experience includes a complimentary skin analysis using SkinCeuticals’ SkinScope 2.0 Analysis that uses multi-spectral imaging. It also leverages artificial intelligence for personalised product recommendations for travellers.

Pop-up lab visitors can also enjoy an exclusive facial treatment, available from 9 a.m. to 9 p.m. daily.

As part of the launch, SkinCeuticals is also introducing its latest serum, Collagen-III Amplifier, which improves skin texture, promotes firmness, and reduces fine lines.

Jesus Abia, managing director at L’Oréal Travel Retail Asia Pacific, said, “This partnership with Changi Airport Group and The Shilla Duty Free Singapore perfectly illustrates L’Oréal Travel Retail’s vision: to create a unique travel experience and a sense of place within airports. Knowing that today’s travellers seek more than just a purchase, we offer them discovery, experience, and connection with the places they visit. This also marks the world’s first travel retail outpost for SkinCeuticals, a brand renowned for its high-quality experiences. This space reflects our commitment to elevating the travel retail experience and providing exceptional value to our clients and partners.”

“Introducing our advanced skincare innovations exclusively at Changi Airport signifies our dedication to excellence in travel retail. Both Changi 1st exclusives – A.G.E. Interrupter Ultra and Collagen-III Amplifier – underscore our commitment to superior skincare backed by advanced science. This A.G.E. Lab also demonstrates our commitment towards the travellers of today, to be able to provide science-backed medical services that align with their travelling needs,” Loic Hemard, general manager, LDB/PPD division of L’Oréal Travel Retail Asia Pacific, commented.

Jeff Lee, VP, head of international business at The Shilla Duty Free, said, “We are delighted to partner with SkinCeuticals and Changi Airport Group to introduce the A.G.E. Lab, alongside these exclusive Changi 1st product launches. This collaboration enables us to create unforgettable experiences that seamlessly blend skincare with technological advancement in beauty, offering travellers a unique opportunity to indulge in medical aesthetic skincare while on the go. At The Shilla Duty Free Singapore, we are dedicated to enhancing the shopping journey by bringing world-class brands and innovative concepts to our customers. This A.G.E. Lab embodies that mission, providing immersive and tech-forward experiences that will leave a lasting impression on every traveller.”

“We are honoured for SkinCeuticals to make their travel retail debut at Changi Airport. The brand’s innovative approach to beauty mirrors Changi’s continuous endeavour to bring fresh and memorable retail experiences to our passengers. At the outpost, travellers will not only have the privilege of being the among first to enjoy SkinCeuticals’ newly launched products, but can also indulge in exclusive skincare treatments, elevating their journey through Changi Airport,” Hung Jean, managing director, airside concessions at Changi Airport Group, said.

Kuala Lumpur, Malaysia – Fariz Yusof, most recently the head of customer marketing at Lotus’s Stores Malaysia, has joined L’Oréal as its head of CRM for Malaysia and Singapore at L’Oréal Luxe MYSG. In an interview with MARKETECH APAC, Fariz stated that he is responsible for shaping and executing the brand’s data-driven digital marketing strategy for the two aforementioned markets.

“My role is at the intersection of data, technology, and customer experience, ensuring that we are connecting with consumers in the most relevant and impactful way possible across all digital touchpoints,” he said.

Understanding consumer behaviour through data and personalisation

Fariz also highlighted that in his role, they work closely with the brand teams to ensure that their digital strategies are fully integrated with L’Oréal’s overall marketing objectives, ensuring that their efforts align with business goals.

“Essentially, we aim to deeply understand our consumers – their needs, preferences, and behaviours – through data. This understanding informs everything we do, from personalized content creation and targeted advertising to optimised e-commerce experiences and engaging social media strategies,” he explained.

He spent over six years at Lotus’s Malaysia, where he led customer marketing efforts, focusing on loyalty, engagement, and personalisation. Prior to Lotus’s, Fariz held key roles at Lazada Group, including head of strategic brands (FMCG) and head of commercial Planning & PMO, where he leveraged business insights and analytical skills to drive growth.

For Fariz, his experiences at Lotus’s Stores and Lazada have provided him with a valuable perspective on the evolving retail landscape and the power of data-driven decision-making.

“My experiences at Lotus’s Stores and Lazada have provided me with a valuable perspective on the evolving retail landscape and the power of data-driven decision-making,” he explained.

Given this expertise, Fariz stated that he applies this past expertise at L’Oréal by prioritising customer-centricity, data-driven decision-making, and innovation. In his role, he ensures digital strategies provide value and foster consumer relationships while leveraging data to optimise marketing impact. 

Moreover, He promotes agility by encouraging experimentation with new technologies and emphasises collaboration across teams to align digital strategies with business goals. Additionally, he focuses on performance marketing, tracking, and optimising campaigns across multiple platforms.

“Ultimately, my goal is to leverage my past experiences to help L’Oréal MYSG build a strong digital presence, drive sales growth, and enhance customer loyalty,” he said.

What CRM trends lie ahead for 2025

Fariz highlighted several CRM trends for brands in Singapore and Malaysia in 2025, including data-powered strategies and personalised ones, which ultimately build up to personalised experiences for customers.

In terms of hyper-personalisation, he highlighted that consumers will expect even more personalised experiences, with brands using data to tailor every interaction to their individual needs and preferences.

Moreover, AI-powered CRM strategies are still very much needed, with him stating, “Artificial intelligence (AI) will play an increasingly important role in CRM, enabling brands to automate tasks, personalise interactions, and gain deeper insights into customer behaviour.”

Another point to consider is privacy-centric CRM, with Fariz stating that with growing concerns about data privacy, brands will need to adopt privacy-centric CRM strategies that prioritise transparency and respect for consumer data.

There is also a rising trend for personalised CRM trends, including experiential and omnichannel CRM, as well as launching loyalty programs.

“Brands will focus on creating memorable and engaging experiences that build emotional connections with customers and drive loyalty. [Moreover], consumers will expect a seamless experience across all channels, with brands providing consistent and personalised interactions regardless of how they choose to engage,” he said.

Fariz added, “Consumers will want to be rewarded for their patronage of brands and products they use, as well as for referrals.”

Lastly, he also mentioned that brands will enhance their CRM strategies by integrating social media for real-time engagement and community building while optimising mobile CRM to ensure seamless customer experiences on the go.

In response to these trends, Fariz stated that the brand is investing in data analytics and AI to enhance customer insights and personalisation while prioritising a privacy-first CRM strategy to build trust. Additionally, they are also focusing on creating engaging experiences and strengthening omnichannel capabilities for seamless customer interactions across all touchpoints.

Blending online and offline channels to elevate CX

When asked about how to successfully blend online and offline channels for enhanced customer experiences, Fariz stated that successfully blending offline and online experiences requires a strategic and, most importantly, a customer-centric approach.

“Brands must understand that customers don’t think in channels. They simply experience a brand, regardless of whether it’s online, in-store, or through a mobile app. This means removing siloed thinking is crucial,” he stated.

As part of his advice, Fariz says that brands should start by mapping the entire customer journey, ensuring a seamless transition between online and offline touchpoints. For him, a unified brand message and consistent service across all platforms help build trust and engagement. Moreover, leveraging data for personalisation allows brands to tailor experiences, using insights from digital interactions to enhance in-store visits and vice versa.

“Map out the holistic customer journey, from initial awareness to purchase and beyond, identifying all touchpoints and opportunities to create a unified experience. Think beyond just online or offline; consider how the customer moves between these worlds,” he said.

There is also an importance on investment, with Fariz highlighting that staff training and technology investment is crucial to support this blended approach, enabling employees to assist customers at any stage of their journey. In addition, continuous measurement and optimisation help identify friction points and improve the overall experience.

“[Always] ensure that the blended experience provides value to customers, whether it’s through personalised recommendations, exclusive offers, convenient services, or simply a more enjoyable and efficient shopping experience,” he said.

He added, “Ultimately, the goal is to create a holistic and engaging customer experience that builds brand loyalty and drives sales growth. It’s not just about being present on multiple channels, but about creating a connected and meaningful experience for the consumer, wherever they are and however they choose to interact with your brand. The key is to think like a customer, not like a marketer operating within a specific channel.”

Korea – GroupM, WPP’s media investment group, has been named L’Oréal Korea’s media partner of record, responsible for all media planning and buying activities.

GroupM was chosen by L’Oréal Korea after a competitive process, impressing with their in-depth understanding of the Korean market, strategic prowess, significant media buying power, and advanced capabilities in technology and commerce.

Michael Beecroft, GroupM’s CEO for Northeast Asia, said, “We are hugely honoured to be expanding our relationship with such an iconic and ambitious brand in such an exciting market.” 

“Korea is home to many of the world’s most sophisticated beauty consumers. We look forward to helping L’Oréal Korea meet their needs with compelling, relevant media that drives growth and innovation,” Beecroft added. 

This appointment strengthens the global relationship between L’Oréal Groupe, the world’s fourth-largest advertiser, and GroupM, expanding their partnership to over 30 markets worldwide, including the key Korean market.

Australia – Clemenger BBDO has been appointed to the L’Oréal Group Agency Village after a competitive pitch, taking on responsibilities across both brand campaign and social for the L’Oréal Group’s portfolio of brands. 

L’Oréal brands include L’Oréal Masterbrand, Garnier, Maybelline, Nyx, Kiehl’s, La Roche-Posay and Lancôme. The scope of work includes strategic, creative, digital, and social for brand and tactical campaigns as part of an Agency Village. 

The agency won the account after a rigorous four-stage tender process between an undisclosed number of agencies across Australia and New Zealand. The process involved both a strategic brand response and a social response which was driven by Clems’ in-house earned capability, Chemistry Set. 

Clemenger BBDO’s in-house production company, MADE THIS was appointed to the L’Oréal Group Village in 2023, hence the latest win for the agency gives L’Oréal the opportunity to bring even greater efficiencies to their campaign creation and production with Clemenger BBDO and MADE THIS already collaborating across multiple clients.

Rachel Taylor, L’Oréal Australia and New Zealand’s Procurement Lead, said, “We ask a lot of our agencies, and this process was no exception, where we shortlisted agencies based on capability, then tested their understanding of our category, our brands and our target audiences. It was a rigorous four-stage process and Clems demonstrated their exceptional experience and capability across both Brand (strategy, creative and digital) and Social. We are extremely excited about what we can do in partnership together.”

Meanwhile, Dani Bassil, CEO of Clemenger BBDO, commented, “When you are all about creating work that Australians talk about, having the opportunity to work across such an exciting portfolio of brands for L’Oréal was one of our sweetest wins this year. The potential to do work that lives in culture is endless. We can’t wait to get started.”

Singapore – Lancôme Travel Retail APAC has recently launched its largest activation at Singapore Changi Airport Terminal 1 Central Piazza in departure transit with the launch of the worldwide exclusive Changi 1st: Génifique Ultimate Travellers’ Repair Clinic. Said activation invites travellers to be the first in Asia to step into the future of revolutionary skincare repair science with the new Génifique Ultimate serum.

Through this activation, the brand also unveiled its first-ever AI travel beauty consultant— Génifique AI—a revolutionary step in personalised beauty. Moreover, Lancôme also became the first commercial brand to transform the Jewel Changi Airport skytrain, alongside a pillar wrap at Terminal 1 Central Piazza, creating an immersive and unforgettable travel experience. 

The brand further redefines how travellers engage with luxury offline and online through an exclusive WeChat mini program. These innovative touchpoints together form a truly elevated and seamless ‘Travel with Lancôme’ journey, designed to captivate and inspire at every step.

Génifique AI- the activation’s AI-powered beauty assistant

From September 10 to October 15, travellers are invited to step into the future of skincare and discover the new Génifique Ultimate serum – a power-packed, ultimate version of the brand’s iconic Génifique serum. The new Génifique Ultimate serum, backed by 27 years of repair science, is now powered by BetaGlucan-CM. 

When travellers first enter the repair clinic, they are greeted by a futuristic LED hologram display of Génifique Ultimate. There, they go beyond the bottle and get an up-close-and-personal, microscopic view of Beta Glucan, the star ingredient behind the serum’s breakthrough formulation that accelerates skin repair.

As part of the repair discovery journey, travellers will be able to dive deep and discover Lancôme’s ingredient story through an interactive, motion-censored RFID display screen. They can learn about the full suite of Génifique franchise just by placing the products on the interactive screen.

Moreover, at the core of the Travellers’ Ultimate Repair Clinic is Lancôme Travel Retail APAC’s first AI travel beauty consultant – Génifique AI, a revolutionary travel beauty consultant that blends advanced AI with a captivating human touch. Through an engaging conversation, in either English or Chinese language, Génifique AI analyses travel plans and identifies potential skin concerns, providing travellers with the most intelligent and tailored skincare recommendations.

Skytrain with Lancome activation

Lastly, before travellers embark on their next journey, they can feast their eyes on the iconic Skytrain tunnelling through Jewel Changi Airport with the massive Jewel Rain Vortex in the background, which attracts millions of visitors yearly. In a bold move, Lancôme is the first commercial brand to take over the skytrain that captures the travellers’ heart and cameras.

Jesus Abia, managing director at L’Oreal Travel Retail Asia Pacific, said, “At L’Oreal Travel Retail Asia Pacific, we are proud to invite you to experience this new Génifique Ultimate serum – the biggest renovation of our biggest icon in beauty industry. Our commitment to pushing the boundaries is in both innovative skincare technology, as it is about creating immersive and transformative experiences that resonate with today’s travellers. By launching the Génifique Ultimate Travellers’ Repair Clinic at Changi Airport, we are redefining what is possible in global travel retail, demonstrating that Asia Pacific is at the forefront of merging advanced science with luxury and personalised service.”

Meanwhile, Linda Wang, general manager at Lancôme Travel Retail Asia Pacific, commented, “At Lancôme Travel Retail Asia Pacific, the many ‘firsts’ in this Génifique Ultimate activation is only made possible by the strong tripartite partnership between Lancôme Travel Retail Asia Pacific, Changi Airport Group and The Shilla Duty Free Singapore. By combining Lancôme’s expertise in advanced skincare, Changi Airport’s commitment to enhancing the passenger journey, and The Shilla Duty Free’s dedication to exceptional retail, we have created a truly groundbreaking activation that sets a new standard for travel retail. Redefining our consumers’ travel experience with innovation, expertise and immersion – pre, during & post trip.”

Jeff Lee, managing director of The Shilla Duty Free Singapore, commented, “We are delighted to partner with Lancôme and Changi Airport Group to introduce the Génifique Ultimate Travellers’ Repair Clinic. This collaboration allows us to create unforgettable experiences that seamlessly blends retail and beauty, offering travellers a unique opportunity to indulge in cutting-edge skincare while on the go. At The Shilla Duty Free Singapore, we are committed to enhancing the shopping journey by bringing world-class brands and innovative concepts to our customers. This clinic is a perfect embodiment of that mission, providing an immersive and luxurious experience that will leave a lasting impression on every traveller.”

Lastly, Chandra Mahtani, Changi Airport Group’s Head of Airside Concessions, said, “This activation presents a unique opportunity for Changi Airport’s travellers to not only be one of the first in the world to purchase the new Génifique Ultimate serum, but also enjoy a moment of reprieve and pampering experience at the innovative Travellers’ Ultimate Repair Clinic before their travel journey. We are also proud to offer our iShopChangi customers on the WeChat mini program and Changi Rewards Monarch members exclusive priority access to Lancôme’s latest product.”

Manila, Philippines – TikTok Shop and cosmetics brand L’Oréal are joining forces to advance the ‘Digital Beauty Academy,’ an initiative designed to empower aspiring beauty entrepreneurs across the Philippines. This collaboration integrates L’Oréal’s extensive beauty education with TikTok Shop’s dynamic social commerce platform, creating new opportunities for participants.

Now in its second year, the program builds on the successes of its inaugural run in Quezon City, with this year’s expansion to Makati City. 

Running from August to December, the ‘Digital Beauty Academy’ will conduct six sessions focused on content creation, social commerce strategies, and the effective use of TikTok Shop to market and sell beauty products.

The ‘Digital Beauty Academy’ provides comprehensive beauty training and social commerce education, equipping participants with essential skills in beauty, grooming, and personal care while integrating effective strategies for leveraging TikTok and TikTok Shop for business growth. 

Said initiative is designed to empower women from diverse backgrounds, enhancing their socio-economic status and creating opportunities for growth and success within the beauty industry.

Included in the curriculum is an introduction to TikTok and TikTok Shop, livestreaming essentials, and best practices in content creation. Participants will also have the opportunity to engage with TikTok creators and industry experts, gaining valuable insights and practical skills to enhance their entrepreneurial endeavours.

Yannick Raynaud, managing director at L’Oréal Philippines, said, “L’Oréal together with TikTok Shop Philippines recognises the transformative power of beauty in driving positive societal transformations. The expansion of L’Oréal Digital Beauty Academy in Makati and Quezon City, amongst the bustling cities in the Philippines, signifies a significant step towards a more inclusive future. By the end of the year, over 1800 Makati residents are set to gain access to fundamental beauty and digital commerce tools, aving the way for enhanced economic opportunities through beauty among Filipinos.”

Meanwhile, Paolo David, country head for brand growth and partnerships at TikTok, commented, “We are thrilled to partner with L’Oréal to bring the Digital Beauty Academy to life. This initiative perfectly aligns with TikTok’s mission to democratise access to digital platforms and provide opportunities for growth and empowerment. Through this program, we aim to equip participants with the skills and tools they need to thrive in the digital economy, while also supporting local communities and fostering inclusive growth.”

Singapore – L’Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific, Middle East, and North Africa (SAPMENA) area, which includes Singapore. This open innovation challenge, a key initiative for the beauty industry, allows businesses to develop their discoveries in a commercial pilot and gain exposure to 35 SAPMENA regions. 

The competition highlights how crucial it is to collaborate on co-creation and co-development when it comes to beauty technology and marketing strategies. One or more of the following five challenge themes must be addressed by startups: tech for good, consumer experience, content, media, and new commerce. 

Since its 2020 premiere in China, the competition has spread throughout Asia, the Middle East, and North Africa (MENA) to take advantage of the thriving startup scene and substantial untapped consumer market in these regions. Just over ten years ago, this small space with only a few investors and firms had grown into a thriving hub that was experiencing a spike in transaction flow within the larger global startup ecosystem.

The Big Bang Beauty Tech Innovation Program’s regional open innovation competition seeks to identify, foster, and support innovative startups from South Asia Pacific, the Middle East, and North Africa, including the United Arab Emirates (UAE), Saudi Arabia, India, Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam.

Startups that take part will have the opportunity to work on their beauty tech innovation pilot projects under one of five challenge themes: tech for good, consumer experience, content, media, and new commerce. The top three SAPMENA Grand Finale winners will receive a year-long mentorship program led by senior executives from L’Oréal and partner companies including Accenture, Google, and Meta, as well as a commercial pilot opportunity supported by L’Oréal.

The three regional online semi-finals in the GCC, India, and Southeast Asia will culminate in an in-person SAPMENA Grand Final. Up to 10 startup finalists from SAPMENA will compete for the top prizes on October 23, 2024, in Singapore. The judging panel will include senior executives from L’Oréal and its program partners. 

Speaking about the program, Vismay Sharma, president of L’Oréal SAPMENA Zone, said, “Asia and the Middle East are young, vibrant markets with a strong and dynamic startup ecosystem and opportunities for growth. Leveraging Beauty Tech, L’Oréal wants to uncover better and more novel ways of connecting with consumers and answering unmet needs through beauty innovations. We are on the lookout for unique solutions that leverage data and tech – we believe augmented tech, online platforms and digital services have great potential to elevate the consumer experience.”

Meanwhile, Chan Ih-Ming, executive vice president of Singapore’s Economic Development Board (EDB), stated, “L’Oréal’s decision to orchestrate the Big Bang Beauty Tech Innovation Program here reinforces the robust innovation ecosystem and digital capabilities that Singapore offers to corporates and start-ups in the consumer sector. We look forward to seeing promising entrepreneurs with innovative breakthroughs benefit from L’Oréal’s deep expertise and extensive networks.”

Bangkok, Thailand – L’Oreal Thailand has officially appointed McCann Worldgroup Thailand as its digital full-service agency, fully responsible for the creative, integrated marketing services and social media management of the L’Oreal Paris brand in Thailand.

McCann Worldgroup has an existing 27-year partnership with L’Oreal Groupe in Thailand. This extended agency collaboration with the L’Oreal Paris brand will further deepen the engagement between both parties, centered around growing digital, social media and influencer capabilities.

Timed to launch after the L’Oreal Paris “Worth It” Bangkok event, which took part last week, the first marketing campaign of this new collaboration will see a series of digital and social-first advertising campaigns and content across multiple product launches and pushes, providing robust support for L’Oreal Paris’ transformation to drive the worth of science, entertainment and advocacy.

Sukanya Kiravittaya, brand general manager at L’Oreal Paris for Thailand said, “We have been working with McCann Worldgroup as a business partner from the global level to the local level. With a high understanding of our brand’s image and core values, combined with the outstanding digital talent of McCann Worldgroup, we will make a good progress for the brand together.”

Meanwhile, Sukit Kittinuntakul, general manager at McCann Worldgroup Thailand said, “The extended collaborations will open opportunities in many ways. Not only to expand our contributions in digital, but also by strengthening our long-term partnership between our agency and L’Oreal Paris across services and a cast of talent who the client can trust to deliver the best quality of work.”

In Thailand, L’Oreal Paris aims to be the number one accessible luxury brand and establish its brand purpose ‘We’re worth it’ to drive female empowerment through pioneering beauty products and services. 

Bangkok, Thailand – Beauty brand L’Oreal Thailand has launched its newest UVD invisible serum, accompanied with a digital and OOH campaign by McCann Worldgroup Thailand agencies, McCann, MRM And CRAFT.

The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain, complementing an on-the-ground activation in the Em District, hosted by L’Oreal.

Additionally, there is also content for street pylons and additional digital videos for social media.

Talking about this campaign, Elvire D’Ussel, L’Oreal Paris skincare brand business leader for L’Oreal Thailand, said, “Together with McCann Worldgroup, we achieved the creation of the first full O+O campaign on L’Oreal Paris UV Defender Invisible Serum, setting new standards of activation with the first global and local beauty squad, the first OOH experience at the new premium shopping destination, Emsphere, and the first OOH 3D content among L’Oreal’s cosmetic brands.

We created locally relevant awareness and consideration content, bridging offline and online together. This campaign is as golden as our partnership with McCann Worldgroup, thank you for making this possible”, she added.

Meanwhile, Romain Lorilloux, regional creative director, L’Oreal, McCann Worldgroup Thailand, commented, “Through collaborations between McCann, CRAFT and MRM, L’Oreal Paris UV Defender’s digital activation campaign is an exciting yet challenging project, with great opportunity to prove our McCann Worldgroup network’s capabilities.”

“With our close partnership with the L’Oreal Paris team, we created the high quality assets and campaign within a critical timeline to generate the first-time ever experience across the consumers’ journey from O2O2O. It is our absolute pleasure to be part of this success”, he added.

Singapore – L’Oreal Travel Retail Asia Pacific and Alipay+ have entered into a partnership in a move to thoroughly understand consumer insights and purchasing behaviours across regions. L’Oréal Travel Retail Asia Pacific is the first beauty company to partner with Alipay+, a partnership that has started since 2020 in Hainan and Macau.

Through this partnership, the two entities have now expanded to reach over 100 million outbound Chinese travellers in global destinations, starting with great achievements during October Golden Week in Thailand and Dubai. 

The advanced digital solutions of Alipay+ technology, partnered with L’Oréal’s mega portfolio of brands in both online and offline touchpoints, connect global shoppers to traveler-centric brand experiences.

Moreover, the partnership aims to meet constantly evolving consumer preferences for seamless shopping while travelling and enriches the traveller experience with personalised beauty needs and offers for them.

Tao Zhang, managing director at L’Oréal Travel Retail Asia Pacific, said, “his collaboration between L’Oréal Travel Retail Asia Pacific and Alipay+ is a significant leap forward for the new Trinity between brands, retailers, and platforms. In an era where the travel retail landscape is undergoing transformative changes, we seek to captivate modern travelers by offering them a seamless shopping experience empowered by deep insights and digital technology; at the right place, right time.”

Meanwhile, Joyce Lui, chief marketing officer at L’Oréal Travel Retail Asia Pacific, commented, “Since the start of the collaboration, we have onboarded more than 10 brands with over 50 activations in just one year, scaling this to reach our global shoppers. For the first time, in-depth insights shared collectively by both parties can enable more precise and enjoyable end-to-end journey for travellers.”

Cherry Huang, general manager of Alipay+ Offline Merchant Services at Ant International, said, “Travelers today have greater expectations in the way they engage brands as they travel the world, particularly in the use of technology to enhance their experience. As we strengthen our partnership with L’Oréal Travel Retail Asia Pacific, not only can we offer immediate benefits of convenient payments and exclusive rewards, we are also looking to the future to further personalize the shopper experience, both online and offline.”