Lamborghini Archives - MARKETECH APAC

Italy – Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand’s visual identity with its core values of “bravery,” “unpredictability,” and “authenticity.”

This initiative is driven by the overarching mission “Driving Humans Beyond,” which encapsulates the commitment to constantly surpassing boundaries, norms, and expectations.

This development is a component of the broader shift known as Direzione Cor Tauri, the tactical plan that embodies Lamborghini’s new orientation toward sustainability and decarbonization. Building a partnership with the next generation is the goal, providing guidance and inspiration for creative and long-lasting progress.

In light of this, the House of Sant’Agata Bolognese is making changes to the company brand as a whole, going beyond the cars alone. These adjustments are expected to have an impact on the company’s principles and culture while offering a new look in every aspect of the visual representation.

The brand-new logo is now used on all of the company’s official channels. It has a revamped, wider Lamborghini typography along with simple colours. Reiterated as the brand’s fundamental colours, black and white symbolise its unique personality, with yellow acting as the accent hue in combination with the addition of gold.

The company’s new identity is defined by the revamped logo, which will also appear on upcoming automobiles. Notably, there have been notable changes made to the iconic bull that sits in the middle of the emblem. Its importance will be further enhanced when it detaches from the customary shield and stands alone on the company’s digital platforms for the first time.

A typeface designed by Automobili Lamborghini has been officially created, replicating the angles and contours seen in the brand’s automobiles. This typeface will be the foundation of the business’s communications, in keeping with the aesthetic and style of the Sant’Agata, Bolognese-based enterprise. The revamp also brings a new set of icons that were created in partnership with Lamborghini Centro Stile and will be used consistently for the first time across all digital platforms.

San’tAgata Bolognese – Luxury and supercar brand Lamborghini joins the podcast world with their latest release, ‘Beyond: A Lamborghini Podcast’.

Starting on July 11, the podcast aims to offer listeners a deep dive into Lamborghini’s main base of operations and the expert team behind its vehicles. Hosted by Tim Bravo, Lamborghini’s director of communications and Giulia Salvi, Virgin Radio Italy broadcaster, the podcast hopes to challenge the norms of brand interaction to cover subjects such as music, art, design, science, fashion and more.

The first episode of the podcast featured Lamborghini chairman and CEO Stephan Winkelmann who reflects on Lamborghini’s success and the ‘Direzione Cor Tauri’ plan for the rest of the decade, as well as to explore some of his personal achievements.

“You have a huge responsibility, because we are small, the investments are high, so you cannot afford to make any mistakes. Now we have to ferryboat the company in this transition phase, which is really a revolution, from internal combustion engine cars to plug-in and then maybe, with all the opportunities and challenges, to full electric cars. So being part of this is something which puts a lot of pressure and responsibility,” said Winkelmann.

‘Beyond: A Lamborghini Podcast’ is available on Spotify and Apple Podcasts, YouTube, and via the special podcast hub on Lamborghini.com/podcast. A new episode will drop each month.

Singapore – Luxury car brand Lamborghini has appointed Tricia Tan as its head of marketing and PR in Asia-Pacific. In her new role, Tan is now responsible for leading the marketing and communications efforts for the brand in the APAC region.

She brings a deep-rooted understanding of communications and customers in the luxury sector. She joins Lamborghini with more than fifteen years of experience in retail and product marketing as well as corporate branding and communications from a diverse background ranging from fashion and fine jewellery to luxury home decor and fragrances where she drove significant growth in brand visibility and presence including sales in the various APAC markets.

Francesco Scardaoni, Region Director of Automobili Lamborghini in Asia-Pacific, commented: “We have achieved significant milestones and record-breaking sales performances across Asia-Pacific region last year thanks to our exciting product portfolio as well as the active brand and product communications to engage with our customers and media.”

He added, “With the appointment of the new head of marketing and PR for Asia-Pacific, we are confident that Tricia will drive the Lamborghini brand to the next level through impactful marketing and communication initiatives in the region.”