Tag: LaLiga

Bangkok, Thailand – LaLiga Pass, the over-the-top (OTT) platform offering of Spanish football division LaLiga, will be made available to fans in Thailand, giving them access to LaLiga Santander and LaLiga SmartBank matches.

LaLiga Pass has also been made available to fans in Indonesia as part of the Asian offering of the OTT platform.

Through LaLiga Pass, fans in both countries will become the first in the world to have LaLiga Pass available for their mobile devices and televisions, a step that allows LaLiga to get even closer to its fans, making them owners of the content and allowing them to enjoy an increasingly personalised fan experience.

Along with live coverage of every LaLiga Santander and LaLiga SmartBank match, LaLiga Pass users will also have access to match round-ups, documentaries, videos of the best goals and saves, interviews and other exclusive content designed for each country.

In addition, each matchday will feature three LaLiga Santander matches narrated in the local language, something that only LaLiga Pass users will be able to enjoy.

Alfredo Bermejo, digital strategy director at LaLiga, said, “One of the keys of the entertainment sector is to be able to offer a high degree of personalisation, to speak to each fan in their own language and to provide them with quality content adapted to their tastes and needs. We believe that LaLiga Pass, and all the technology behind it, is a big step in this direction and will be a great option for those who want to enjoy LaLiga and everything that surrounds it.”

Furthermore, LaLiga Pass will also represent a new business model that will both improve the fan experience and attract more LaLiga fans as well as provide a technology that can be commercialised and exploited by other companies through LaLiga Tech.

Oscar Mayo, executive director at LaLiga, commented, “LaLiga Pass is a logical step in our audiovisual strategy. Over the last few years we have strived to improve the experience for fans watching LaLiga from different parts of the world and we now want to take things a step further by allowing them to have more control over what they watch, offering more and better content, and telling more stories around LaLiga and its clubs in those countries.”

Singapore – Rewards and discovery platform ShopBack in Singapore has tied up with Spain’s professional football league LaLiga for a joint marketing amplification, which will include giveaway contests within the platform.

At large, the partnership will see a release of an official campaign video of LaLiga, in-app and website pushes, social media engagement, and out-of-home advertisements. A video shoutout by LaLiga ambassador and former football player Gaizka Mendieta will also be released. 

Video, courtesy of ShopBack.

One of the main marketing initiatives within the partnership is a social media contest which will give away a football fan an all-expenses paid trip to Spain for two to catch a LaLiga match live. 

LaLiga spearheads Spain’s two national professional football competitions LaLiga Santander and LaLiga SmartBank, where both have already started its 2020-21 season on September 12.

In order to participate, ShopBack users must visit the LaLiga page on the platform starting 27 November and click on the “Submit Entry Now” button to be redirected to an Instagram post. In the post, users must comment on why they deserve to watch a Laliga game in Spain, share it to Instagram, and tag their intended travel buddy. Lastly, those interested must make a purchase on any ShopBack selected brands

The competition will run from 27 November to 31 December 2020, in line with ShopFest, ShopBack’s annual mega shopping festival that spans the entire year-end shopping season. 

In a press statement, ShopBack said that through the partnership with the sports association, it aims to “portray its value of togetherness just as football brings people together.”

ShopBack Co-founder Joel Leong said, “We are excited to kick off this partnership with LaLiga to bring football fans and shoppers together. With the sporting world still gradually being reinstated to normalcy, the upcoming football matches in Spain promise to be that rush of adrenaline and the perfect opportunity to bring people together.”

LaLiga’s Managing Director for SEA Ivan Codina commented, “Alongside our fans, we long for the time when we can return to the stadiums and celebrate the passion of live football action of LaLiga in person. In this situation, together with ShopBack, we wish to remind our consumers that we are ‘better together’ despite being physically apart. With the pent-up demand to travel and experience live sports continuing to build, the grand prize is a once-in-a-lifetime experience that we know would excite fans.”