Tag: Lalamove

Hong Kong – Lalamove, one of the leading on-demand delivery platforms in Southeast Asia, has recently launched a new regional campaign with the slogan ‘Lalamove it!’, that aims to inspire their partners in Southeast Asia and Latin America to get their businesses moving with the help of Lalamove. 

At the heart of the campaign is an ad featuring a playful and vibrant aesthetic, integrated with it a catchy tune using ‘Lalamove’ as part of the lyrics to make the message stick among viewers.

It helps that the platform’s inherent branding centers around optimism, with its bright orange brand color and within its name a workable catchphrase having the word ‘move’.

The ad promotes the company’s on-demand service offerings to a multicultural audience with the message that customers can deliver anything, no matter how big or small, with Lalamove’s wide range of fleets, reliable and affordable services.

Alex Kwan, the marketing director of Lalamove, commented that technology has only accelerated over the last 18 months in the wake of COVID-19, and that the new normal has greatly impacted the local supply chain and movement of goods. With this, Lalamove constantly strives to meet the many different needs of its customers which are both SMEs and individuals alike. 

“We are extremely excited about the ‘Lalamove it!’ campaign, which will help us reach out to new audiences in the southeast markets and boost awareness of Lalamove in the social space. We can’t wait to tell the world that you don’t just move it – you ‘Lalamove it!’,” said Kwan. 

Within the campaign is a TikTok dance challenge that launched in four specific markets today. Celebrities and KOLs all over Southeast Asia have been partnered up to take the lead in the challenge.

For instance, Luis Manzano, Filipino actor and TV host, and Malaysian influencer Wingkeh and her partner Keifth, have been roped in to show off their ‘Lala-moves’ to amplify the ‘Lalamove vibe’ on social. 

Followers can then showcase their spirit and creativity by entering the TikTok challenge, performing their best #LalamoveIt dance with specially designed Lalamove stickers to win attractive prizes. 

The platform shared that the campaign is a joint effort of creative input from creative agency BBDO and produced by production studio Heckler. The TikTok campaign meanwhile was created by global media agency m/SIX.

The campaign’s ad will be shown on traditional and digital media in Singapore, Malaysia, the Philippines, and Thailand, as well as in Vietnam, Indonesia, Mexico, and Brazil. The brand campaign at large will be running across TV, digital, OOH, and social advertising, 

Kuala Lumpur, Malaysia – Over a hundred brands will be part of Malaysia-based IPC Shopping Centre’s Mutiara Damansara New Year’s Eve countdown festival, to which the shopping center will host a 12-hour shoppable live stream.

The IPC Shopping Center is a national shopping mall anchored by Swedish home furnishing giant IKEA and one of Ikano Retail Asia’s portfolio in Southeast Asia region.

In its live stream on NYE, are exclusive deals, giveaways, and entertainment from local and international artists, which include Jeremy Zucker, Talitha Tan, and local talents such as Tata Wanqian, Koe Yeet, Natalie Chai, Fiza Saad, Ming Yue Ho, and Adzrin Mansor.

“Like many others in the retail industry, 2020 was a challenging year for us, but I am proud to say that it was during those times that we saw the best in our people and our tenants,” said Arnoud Bakker, head of leasing of Ikano Centres, part of IKEA Southeast Asia.

He added, “We remained flexible and agile, accelerating our digital developments through programs such as our personal shopper services and onboarding our tenants onto online food delivery platforms to increase their revenue streams. This event is another example of the innovation and entrepreneurship that we celebrate. We are excited that our tenants are supportive of our efforts as we continue to maintain a tenancy rate of 98 percent.”

The live stream will also host tenants while promoting their products. The exclusive deals are available for purchase until January 3, 2021, within Facebook. A collaboration with courier services Lalamove has also established to meet the same-day-delivery shopping demands for purchases made before 9 pm within Klang Valley.

“We are glad to still be able to hold onto our tradition of hosting a New Year’s Eve celebration for the community – except this time, virtually to reach a wider audience. While we are seeing a positive recovery in visitation in the past couple of weeks, we remain committed to exploring alternative ways for us to support our tenants,” said Karyn Lim, general manager of IPC Shopping Centre.

She added, “Therefore, like how Malaysians have risen to the occasion to #kitajagakita, we are thrilled to support 100 over brands across almost 40 tenants, ranging from Home Furnishing, Fashion & Sportswear, Beauty & Health, Food & Beverages, and Kids, Education & Technology, during the live stream. This New Year’s Eve will be slightly different for all, but we hope to continue offering exciting, fun, and more importantly, safe celebration for the community.”

The New Year’s Eve countdown by IPC Shopping Centre will kick off from December 31, 2020, at 12:30 pm to January 1, 2021, of the same time.