Marketing Featured South Asia

FoxyMoron bags digital creative mandate for Kotex India

Mumbai — FoxyMoron, the full-funnel digital creative and performance agency under the Zoo Media network, has won the digital creative mandate for Kotex, the menstrual hygiene brand of a multinational personal-care manufacturing corporation, Kimberly – Clark. The mandate was won via a multi-agency pitch and the business will be handled out of its Mumbai headquarters.

Kotex is a global brand available in more than 80 countries. Its parent company, Kimberly – Clark was established more than 150 years ago and owns renowned hygiene products, Kleenex and Huggies amongst others.

Commenting on the win, Prachi Bali, national head for partnerships and business head for North of FoxyMoron, Zoo Media, said, “Our work in this category in the past and our understanding of the GenZ audiences is what fuels our confidence to enhance the narrative with a brand like Kotex.”

Bali continued by saying, “The conversation around periods has changed for the better with more women being vocal and breaking the taboo around period talk in our country. Our goal is to help Kotex amplify this awareness through meaningful conversations advocated by the brand, backed by revolutionary products.”

Saakshi Verma Menon, marketing director of Kimberly-Clark India, shared, “It’s great to have FoxyMoron as our digital partner agency. Their team of creative thinkers will help a legacy brand like Kotex connect through our digital campaigns. I am looking forward to doing some great work together.”

In January, FoxyMoron also won the digital mandate for Organic Tattva, an India-based organic food options company.