Tag: Kargo

Sydney, Australia – Kargo has announced a new partnership with Samba TV which will enable advertisers to target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision.

This collaboration builds upon Kargo’s recent launch of its CTV advertising solutions in April, developed in partnership with Fetch TV. The integration of Fetch TV’s subscriber and set-top box data with Kargo’s advanced contextual targeting capabilities has already positioned Kargo as a frontrunner in delivering impactful advertising experiences. 

Now, with the integration of Samba TV’s automatic content recognition (ACR) data from globally opted-in televisions, Kargo further solidifies its leadership in audience engagement on the largest screen in the home.

The new solution will leverage Samba TV’s first-party viewership data, which is analysed at a granular postcode level to give advertisers an in-depth understanding of ad performance for more effective planning and targeting across all major programmatic platforms. 

Kargo will also combine its creative and targeting capabilities with Samba TV’s omniscreen measurement to unlock deduplicated incremental reach on top of digital campaigns.

Cam Dinnie, operations director at Kargo APAC, said, “Not only do Kargo’s creative formats captivate audiences, but they consistently outperform traditional media. Now we have created an even more powerful CTV advertising solution by integrating Samba TV’s robust data and measurement. This approach gives our advertisers an even more efficient and effective method to plan, activate, and measure their omni channel campaigns.”

Meanwhile, Yasmin Sanders, managing director for Australia at Samba TV, commented, “This partnership is about giving advertisers the most straightforward and effective approach to enhance their connections with audiences while also gaining a better understanding of their incremental reach. We’re excited to combine our technologies to give Kargo’s advertisers a smarter way to inform their omnichannel planning strategies and access more levers to optimise performance.”

Australia – Fetch TV and Kargo have formed a partnership to promote sales of premium video advertising inventory on the Fetch aggregation platform. Fetch provides access to a large and actively engaged TV audience via advertising-supported FAST and subscription channels. 

In partnership with Fetch’s in-house advertising team, the agreement with Kargo provides Fetch with an expanded sales network to cater to Australian advertisers and media agencies seeking high-quality video spots.

Through direct or programmatic advertising campaigns that are cost-effective and highly targeted, Kargo will facilitate advertisers having the chance to interact with the Fetch audience. These campaigns can be run as straight video buys or with Kargo’s enhanced advertising solutions and cohort targeting options placed on top of Fetch inventory. 

The sales team at Fetch Ads will continue to cater to the market for display user interface advertising, working closely with Kargo to create new video briefs and trade agreements. 

Speaking about the partnership, Robert Leach, Kargo GM APAC, said, “With extensive experience in online video over many years, Kargo has developed a suite of enhanced pre roll advertising solutions that have been proven to work much harder than standard pre-rolls. Over the last couple of years Kargo has brought this experience to enhanced CTV advertising with some of the world’s largest broadcasters. The results have been amazing, with dramatic increases in ad recall, brand awareness, consideration, favorability and purchase intent when compared to standard CTV pre rolls.”

Meanwhile, Melissa Fitzgerald, head of advertising at Fetch TV, said, “The launch of video advertising on Fetch has been a great success and with demand growing every day. Adding Kargo to our sales efforts will enable us to scale quickly and better service our agency partners. Kargo is a progressive company with an established and well-regarded sales team that now provide advertisers with access to Fetch’s large audience, servicing the Australian market nationally.” 

Furthermore, Robert Leach, Kargo APAC’s GM, stated, “We are well aware of the effectiveness of CTV pre-roll. This partnership marks a major milestone in shaping the CTV landscape of Australia. Merging Fetch TV’s top-notch content delivery with Kargo’s cutting-edge advertising solutions not only enhances the audience’s ad viewing experience but also boosts brand favorability and recall. It’s a win-win situation for everyone involved.” 

Singapore – Kargo has announced the launch of its new proprietary service ‘CORE’ (Create Once, Run Everywhere) in APAC. This solution is built on creative science and empowers advertisers to easily use their creative assets across screens for seamless campaign performance at scale. 

A combination of creativity and technology, CORE empowers brands to reach their audience at the right time, in the right environment, and on the right screen. Kargo originally launched CORE in APAC for video and has now expanded the offering with a cross-screen enhanced pre-roll that runs across mobile, tablet, desktop, OTT and CTV. 

Kargo is also adding creative capabilities including its popular mobile-only ad formats, such as Runway for desktop and tablet with adhesion, in-article, and outstream formats to follow. This means that advertisers can now create once and run enhanced video and display ad formats seamlessly on both desktop and mobile devices, maximising efficiency and impact.

As well as driving creative consistency, Kargo CORE has a range of other benefits including easy activation through direct PMP and programmatic guaranteed channels. Brands can also get extended reach on their preferred device with the ability to retarget users with a personalised experience to build stronger brand-customer relationships. 

Lastly, Kargo’s offering enables brands to optimise campaigns and analyse performance to ensure resources are directed to the most effective channels, reducing waste.

Robert Leach, general manager for APAC at Kargo, said, “According to IPSOS 75% of a campaign’s success is driven by creativity. But as consumers flip through devices, maintaining cross-screen consistency with memorable ads is a necessity. So, given the high costs and lengthy turnaround times, how can brands tackle this task? The answer lies with Kargo’s newly expanded CORE creative suite.

He added, “Advertisers in APAC will see higher performance against their goals with our CORE offering, which makes it easy to run creative from a single campaign across different channels and screens. Our creative science innovation provides the perfect combination of automation and innovation to help advertisers cut through the clutter and achieve success.”

Australia – Digital advertising solutions company Kargo has announced three new hires in the Australian market as part of the company’s overall growth strategy in the Asia-Pacific region. They include Natasha Herbst, Jonty Saini, and Nina Johnston as new sales executives.

The new appointments are part of Kargo’s commitment to invest and expand in APAC in 2024 and plans to introduce a number of innovative new products and offerings in CTV advertising specifically. 

Moreover, the company is dedicated to creating a premium ecosystem that benefits both advertisers and publishers while maintaining a focus on transparent measurement for real results.

Neill Pitt, sales director at Kargo APAC, said, “APAC holds a pivotal role in Kargo’s global plans for 2024. We have launched a range of new omnichannel digital display ad units throughout this year, which have proved extremely popular.”

He added, “At the same time we have also witnessed tremendous interest in our unique enhanced CTV pre-roll products as well as our proprietary social commerce and e-commerce solutions. We eagerly anticipate expanding our offerings to meet the surging demand in 2024 and have some incredible innovation set to launch early in the new year.”

Sydney, Australia – Adtech Kargo has announced that it is bringing its video advertising product suite to Asia-Pacific, more specifically in the markets of Australia and New Zealand, India, and Southeast Asia. Said solutions put brands front and centre with optimised creative ensuring that they are seen with the intended visual impact. 

Kargo currently has three video advertising solutions which includes:

  • ‘Branded Canvas’ – squeezes video back with additional product imagery and messaging, driving deeper awareness and memorability.
  • ‘The Split Card’ – offers large real estate next to the video ad, ideal for product showcases, promotional offers or oversized call-to-action prompts.
  • ‘The Interactive’ – adds subtle branding elements on top of the video for playful motion and bonus attention. 

According to the company, its video advertising solutions have the capability to deliver experiences on the small screen using proprietary technology design and deep integrations into their curated supply.

Neill Pitt, sales director at Kargo APAC, said, “Kargo understands what works for consumers and brands. Enhanced video ads make brands relevant, capturing attention and increasing performance against key metrics, even above industry standards. We’re thrilled to offer our video advertising in APAC, where digital advertising, particularly video, is in a growth phase. APAC advertisers can make a better impression with Kargo enhanced video ads.”

Kargo recently acquired connected TV (CTV) and over-the-top (OTT) platform VideoByte, as part of its mission to deliver differentiated interactions to audiences through various platforms.

Sydney, Australia – Omnichannel advertising platform Kargo has acquired connected TV (CTV) and over-the-top (OTT) platform VideoByte, as part of the former’s mission to deliver differentiated interactions to audiences through various platforms.

With the partnership, VideoByte will be adding innovative CTV advertising technology to broaden Kargo’s offerings to its brand partners and their audiences.

VideoByte will likewise be providing Kargo with access to a large and growing footprint across the television ecosystem and new advertising products to be launched in the next few months to drive immediate innovation to Kargo’s current customers.

“We are thrilled to join the Kargo team and are in lock-step with their mission to develop uniquely differentiated ad experiences that grab attention and drive performance for publishers and brands alike,” said David Naffis, CEO at VideoByte.

He also added that Kargo’s growth, scale, and reputation as market innovator will help accelerate VideoByte’s go-to-market as it continues to push innovating new CTV formats.

Moreover, Naffis will also be joining Kargo as its general manager of CTV.

Harry Kargman, CEO and founder at Kargo, also commented on the acquisition, “Acquiring VideoByte is a clear next step in our growth and evolution. Kargo has been expanding across multiple screens and the Connected TV experience is calling for this kind of ad format innovation and disruption that Kargo has brought to the mobile screen.”

According to Kargman, VideoByte also shares Kargo’s mission and vision to create unique and performant ad creatives through its platforms. 

“With VideoByte, we will bring an amazing Kargo experience to Televisions everywhere and change the landscape with new capabilities while driving massive value and success for both brands and publishers,” Kargman concluded. 

Founded in 2020, VideoByte already has a presence in CTV and OTT with integrations across major media companies including Viacom, Tegna, and LG, amongst others.

Prior to VideoByte, Kargo also previously acquired cloud-based video technology SaaS company Ziggeo to beef up its video offering capabilities.

New York, USA – Adtech company Kargo has acquired cloud-based video technology SaaS company Ziggeo. This move will see Ziggeo bringing a suite of products to Kargo’s growing omnichannel platform, including a video player, video recording capabilities, and numerous APIs. 

The acquisition will also enable Kargo to quickly expand its video offering with exclusive products that deliver value for audiences, brands, and publishers alike.

Over the coming months, Kargo will be focusing on building a next-generation ad-supported video player for publishers with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators. 

Moreover, Ziggeo’s award-winning API and mobile-friendly design make it the ideal platform for next-generation video products, as Kargo looks to set a new standard for future digital video innovation within the industry. The Ziggeo developer team will also be joining Kargo to set the strategic direction for the combined organisations’ video player roadmap in order to deliver differentiated video ad products for advertisers.

Oliver Friedmann, founder and CTO at Ziggeo, commented that the Ziggeo team is thrilled to join Kargo, a company that shares our vision to deliver innovative and breakthrough experiences for their customers that grab attention.

“Together, we plan to launch new video products that will benefit from our combination of video player, video recording technology and sophisticated transcoding pipeline, which will be integrated into Kargo’s new and existing publisher partners and clients,” said 

Meanwhile, Harry Kargman, founder & CEO at Kargo, said that video is the fastest growing channel where consumers spend time to consume and create content, and they will innovate within this channel bringing new solutions to the open web. 

“Video innovation across the open web has been stagnant and we plan to disrupt the industry with new ideas and formats for advertisers and content creators. With Ziggeo, we can level up video advertising with unique, disruptive and industry-changing video formats and capabilities that meet consumers where they are and drive impactful experiences,” added Kargman.